Video Gallery
On-Demand Workshop | Ask the Owners: Strategy Planning for 2025
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During this discussion, Chad, Justin, and Anne covered some of the most important things to consider when planning your digital marketing strategy for 2025 and beyond.
Podcast: Manufacturing Growth with National Exchange Bank & Trust
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In this episode of The Marketing Schematic, we dive deep into the world of manufacturing with two experts from National Exchange Bank and Trust.
On-Demand Workshop | Map Your Success: A Buyer Persona & User Journey Workshop
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Dive into the unique buyer behavior of the manufacturing industry, and unlock the power of journey mapping.
On-Demand Workshop | From Lead to Revenue: Mastering Lead Gen ROI in Manufacturing
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Gain a practical framework for auditing your current lead generation strategy and demonstrate its return on investment (ROI).
Podcast: Segmenting Success: How ISE Transformed Their Brand and Website
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In this episode of The Marketing Schematic, we dive deep into the brand segmentation journey of Information Systems Engineering (ISE).
On-Demand Workshop | Strategic eCommerce Essentials and Marketing Basics
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Explore the essential elements of eCommerce and learn about strategic insights tailored to the unique needs of manufacturers.
Podcast: 4 Common Product Launch-Pitfalls and How to Avoid Them with Stu Accola
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This episode tackles the specific challenges of launching industrial products with Stu Accola of Marmon Retail Solutions
On-Demand Workshop | Mastering eCommerce Readiness: A Practical Guide for Manufacturers
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Discover the proactive measures and strategic groundwork necessary to ensure a seamless and successful eCommerce journey.
On-Demand Workshop: Manufacturing Market Growth – A Roadmap
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Learn about insights, strategies, and tools necessary to navigate the digital landscape and drive growth.
Podcast: Key Considerations for Planning Your Manufacturing Website
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This episode dives deep into the essential steps for planning your new manufacturing website that attracts, informs, and converts.
Podcast: From Shop Floor to Think Tank
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In this episode, we delve into the exciting world of fostering thought leadership within manufacturing companies.
Podcast: How Culture Fuels the Factory Floor with Jim Mayer
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In this episode, we are joined by Jim Mayer, host of the Manufacturing Culture podcast. Jim is your answer to turning a “just okay” workplace environment, into one where everyone thrives.
On-Demand Workshop: Developing an Impactful Thought Leadership Strategy
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Learn about the insights and strategies needed to establish and amplify their thought leadership within the manufacturing industry.
Podcast: Demystifying Digital Marketing ROI with Justin Kerley
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We have Justin Kerley, Top Floor Owner, back on the podcast talking through one of the most complicated topics in marketing: ROI and Attribution
On-Demand Workshop: Manufacturing Market Growth with Digital in 2024
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Learn how to embrace the current manufacturing landscape, shifting consumer preferences, and how to lean into technology to leverage a digital strategy for enhancing growth.
Podcast: SWOT Analysis featuring Lloyd Brown of Marlin Technologies
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Join us as we learn from Lloyd Brown, Sales & Marketing Director at Marlin Technologies, about best practices for performing a SWOT analysis and how it feeds into your marketing plan.
Podcast: WIMTS Trade Show Recap & Exhibitor Interviews
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Top Floor's Sales and Marketing Team discuss their experience at the Wisconsin Manufacturing & Technology Show, where they interviewed both attendees and exhibitors.
Podcast: Recruiting the Next Generation of Skilled Labor
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Anne and Chad talk to Andrea Yank, Top Floor's Director of Marketing Services about using marketing to assist with recruiting for the next generation of skilled labor.
Podcast: Trade Show Strategy & Branding
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Anne and Chad talk to Amanda King, the Marketing Manager at Yamato Corporation, about developing a successful tradeshow strategy and how to make an impression in high-traffic environments.
On-Demand Workshop: Exploring the Impact of AI and ChatGPT
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Learn about the fundamentals of generative AI and its potential to revolutionize the way we work. We include tangible tips and examples during the workshop portion.
Podcast: ChatGPT & AI for Marketing Manufacturers
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Anne, Chad and Justin discuss how they've been testing AI and ChatGPT in their lives, and how industrial marketers can start incorporating into business practices.
Podcast: The Future of AI & Web Development
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Anne and Chad are excited to introduce Scott Sawyer, Top Floor Senior Web Developer/Architect. They're digging into this interesting topic to get his take on what's to come for AI in web development.
Podcast: Take Your Industrial Website to the Next Level with Journey Mapping
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Meet Izamar Virafuentes, a connoisseur in digital design and brand strategy. Hear how Izamar goes through the process of creating a journey map for new website builds and refreshes.
Podcast: Preparing for GA4 with Andrea Yank
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Anne and Chad are talking to Top Floor's Director of Marketing Services Andrea Yank about the key differences in GA4 data collection since the sunset of Universal Analytics in July 2023.
Modern Marketing for Manufacturers: Automation and Evolving Technologies
Justin Kerley discusses the latest digital transformation and new operational technologies emerging this year.
On-Demand Workshop: An Inside Look at GA4 for Manufacturers
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We're pulling back the curtain on GA4. In this on-demand workshop, learn the ins and outs of where to start and the key differences that make GA4 unique.
On-Demand Workshop: Leveraging LinkedIn & Facebook for Recruitment in the Manufacturing Industry
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Uncover ways to leverage the power of social ads for recruiting and give you strategies that can start today to find talent in the manufacturing industry.
On-Demand Workshop: How to Maximize Your Industrial Digital Marketing Budget
Learn how to allocate and maximize your industrial digital marketing budget and takeaway 3 tactics to begin your strategic planning.
On-Demand Workshop: PPC Basics for Industrial Companies
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Learn about Pay-Per-Click (PPC) basics and why this strategy is so useful for industrial companies.
On-Demand Workshop: SEO Masterclass for Manufacturers
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During this workshop, you will learn about boosting your online search presence through the fundamentals of SEO for manufacturing companies.
Elevate: Digital Marketing During the Supply Chain Crisis
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Learn about strategies to reevaluate your long-term digital marketing strategy during the global supply chain crisis.
Elevate: What’s up in Digital Q4 | 2021
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Catch up on the latest digital marketing trends including the latest on Core Web Vitals, Apple's privacy update, trends in social media, and predictions for digital marketing in 2022.
