Video Gallery
Podcast: Trade Show Strategy & Branding
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Anne and Chad talk to Amanda King, the Marketing Manager at Yamato Corporation, about developing a successful tradeshow strategy and how to make an impression in high-traffic environments.
On-Demand Workshop: Exploring the Impact of AI and ChatGPT
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Learn about the fundamentals of generative AI and its potential to revolutionize the way we work. We include tangible tips and examples during the workshop portion.
Podcast: ChatGPT & AI for Marketing Manufacturers
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Anne, Chad and Justin discuss how they've been testing AI and ChatGPT in their lives, and how industrial marketers can start incorporating into business practices.
Podcast: The Future of AI & Web Development
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Anne and Chad are excited to introduce Scott Sawyer, Top Floor Senior Web Developer/Architect. They're digging into this interesting topic to get his take on what's to come for AI in web development.
Podcast: Take Your Industrial Website to the Next Level with Journey Mapping
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Meet Izamar Virafuentes, a connoisseur in digital design and brand strategy. Hear how Izamar goes through the process of creating a journey map for new website builds and refreshes.
Podcast: Preparing for GA4 with Andrea Yank
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Anne and Chad are talking to Top Floor's Director of Marketing Services Andrea Yank about the key differences in GA4 data collection since the sunset of Universal Analytics in July 2023.
Modern Marketing for Manufacturers: Automation and Evolving Technologies
Justin Kerley discusses the latest digital transformation and new operational technologies emerging this year.
On-Demand Workshop: An Inside Look at GA4 for Manufacturers
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We're pulling back the curtain on GA4. In this on-demand workshop, learn the ins and outs of where to start and the key differences that make GA4 unique.
On-Demand Workshop: Leveraging LinkedIn & Facebook for Recruitment in the Manufacturing Industry
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Uncover ways to leverage the power of social ads for recruiting and give you strategies that can start today to find talent in the manufacturing industry.
On-Demand Workshop: How to Maximize Your Industrial Digital Marketing Budget
Learn how to allocate and maximize your industrial digital marketing budget and takeaway 3 tactics to begin your strategic planning.
On-Demand Workshop: PPC Basics for Industrial Companies
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Learn about Pay-Per-Click (PPC) basics and why this strategy is so useful for industrial companies.
On-Demand Workshop: SEO Masterclass for Manufacturers
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During this workshop, you will learn about boosting your online search presence through the fundamentals of SEO for manufacturing companies.
Elevate: Digital Marketing During the Supply Chain Crisis
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Learn about strategies to reevaluate your long-term digital marketing strategy during the global supply chain crisis.
Elevate: What’s up in Digital Q4 | 2021
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Catch up on the latest digital marketing trends including the latest on Core Web Vitals, Apple's privacy update, trends in social media, and predictions for digital marketing in 2022.
