On-Demand Workshop: SEO Masterclass for Manufacturers

Posted on June 16, 2022

Key Takeaways

1. What is SEO? Learn about the basics of SEO & how it improves your online visibility.

2. SEO for Manufacturers: Explore SEO tactics for the manufacturing industry and how to use them to benefit your business

3. Understanding Technical SEO: Discover technical SEO and how to use it in your favor. 

4. Optimize Content for your Website: Learn how to create the best content to support your industry.

Know the Basics of SEO

• SEO is the process of improving the quality and quantity of website traffic to a website or web page from search engines.
• SERPs (search engine results pages)
  • Paid Ads
  • Organic Results
  • Snippets
  • Knowledge Panel
  • Map Listing
• Why Does SEO Matter?
  • Helps customers find you online
  • Word of mouth plays into SEO
  • Get ahead of the competition
  • Built authority and brand trust

Why is SEO for Manufacturers so Important?

• Brand Awareness: Get in front of more people. Familiarize the public. Differentiate yourself.
• Everyone Uses Google: 5.6 billion searches per day
• Search Intent: Be there at every stage of the funnel

Technical SEO

• Why is it important?
  • User interaction
  • Mobile-first indexing/site speed are ranking factors
  • If no one can find your website, there’s no point in creating great content
• Best Practices
  • Product Reviews
  • Mobile Continuous Scroll
  • Install GA4

Optimizing Content for Manufacturers

• Search intent: think like your customer and solve the problems
• Headings: use targeted keywords, think about the structure
• E.A.T. (expertise, authority, trustworthiness)

Remember SEO Takes Time!

Good SEO work only gets better over time.

Ready to address your SEO strategy?  Let’s get to work!