Digital Marketing Roundtable: Planning for the Unknown

Posted on July 12, 2021

One of the biggest struggles of the past year was that the plans we carefully made all had to change, and fast. Companies were forced to think on their feet and make decisions without any concrete predictions of the future and forecasting even just a few months out created a lot of hesitation.

As marketing professionals, we thrive on strategic plans and setting goals for each step along the way. So how do we look toward the future and start planning for recovery? It’s important to come up with a road map to help us bounce back and get our strategy on the right track going forward.

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