Modern Marketing for Manufacturers: Automation and Evolving Technologies

Posted on June 15, 2023

Automation and technology are taking the manufacturing industry by storm. One-third of Wisconsin manufacturers rated automation as “very important” to the future of their company in 2023. For most, this means operational technology such as predictive maintenance, or IoT as a service.

But what does automation mean for marketing and other business technologies? With the revolution of AI tools, GA4, and machine learning among other technologies, the marketer’s toolbox is evolving alongside manufacturing automation. During our June 14th roundtable, we learned and discussed what new operational technologies are emerging this year.