Elevate: What’s up in Digital Q4 | 2021

Posted on November 18, 2021

Key Takeaways

Search-Engine-Optimization (SEO)

What’s New in SEO

Defining Quality Content

  • How are things presented?
  • How do you integrate images?
  • How do you work with site speed?
  • Quality of overall website

Continuous Scroll SERPs

Google is working toward having an infinite scroll for search results when organically searching.

  • Impressions may see a spike
  • Clicks may not see any changes, and CTR may decrease

New Indexing Tool

IndexNow is a new indexing tool that could change the way your website is crawled. It could potentially reduce crawling demands on the server, increase the speed and efficiency that new information may be crawled.

SEO Predictions

  1. Better (Longer Content)
  2. E-A-T (Expertise, Authority, Trustworthiness)
  3. Importance of mobile site speed

Pay-Per-Click (PPC)

What’s New in PPC

Apple Privacy Updates

  • Users can opt-out of any in-app data collection
  • Facebook is not happy
  • Marketers are calling for more transparency in the algorithm

Automated/Smart Bidding

PPC in 2022

  1. Responsive Search Ads
  2. Marketing Automation
  3. Mobile-Friendly Optimization

Social Media & Company Culture

What’s New in Social Media

Best Performing Content Types

  • Video
  • Virtual Events
  • Blog posts
  • Plain text posts/images
  • Third-party content

Video is King

  • 82% of all online content is video

Mobile-First (It’s not just your website)

Emerging social platforms are designed for mobile use but even LinkedIn and Facebook are predominantly mobile users

Company Culture & Recruitment

Company culture should be shared for your customers & recruitment efforts via employee recognition, videos, etc. Establish a protocol for sharing content and understanding your channel audiences.

Social Media Predictions for 2022

  1. What channels should you be considering for 2022?

If you have additional questions on this webinar or would like to set up a time to talk – contact us!