Elevate: Digital Marketing During the Supply Chain Crisis

Posted on March 16, 2022

Key Takeaways

1. Be Transparent: Adjust messaging and show you’re available for support and expertise

2. Offer Alternatives: Refocus your offering to allow customers to know what you CAN sell

3. Stay in the Race: Take this opportunity to gain trust with potential buyers

4. Tidy Up: Clean up your marketing efforts and reprioritize

Focus on Content

Blogs: Utilize long-tail keywords.
eBooks: Used as gated content to feed into lead nurturing
Infographics: Multi-purpose uses

Alternatives to Pausing Ad Campaigns

Be transparent: Add language like “Reserve your product now”
Shift budget: Don’t miss out on brand exposure

Find New Sales Opportunities

Refocus your offering to allow customers to know what you CAN sell

Alternatives
New Products
New Markets
New Services

Customer Retention & Loyalty

Customers are looking for any products that are available. Use this as an opportunity to offer alternative products that you have available.

Branding: Utilize non-branded keyword targeting
Education: Use your content!
Pre-Orders: Consider allowing pre-order and give customers an estimated lead time
In-Stock Alerts: Create an email list to notify customers when the product is back in stock

Take Time for Big Projects

Look at your to-do’s that have been put on the backburner – What are some of the things that are important but not urgent?

Ready to address your immediate needs or some bigger bucket list items? Let’s get to work and re-evaluate your strategy together.