SEO Masterclass for Manufacturers

Posted on June 16, 2022

Key Takeaways

1. What is SEO? Learn about the basics of SEO & how it improves your online visibility.

2. SEO for Manufacturers: Explore SEO tactics for the manufacturing industry and how to use them to benefit your business

3. Understanding Technical SEO: Discover technical SEO and how to use it in your favor. 

4. Optimize Content for your Website: Learn how to create the best content to support your industry.


Know the Basics of SEO

  • SEO is the process of improving the quality and quantity of website traffic to a website or web page from search engines.
  • SERPs (search engine results pages)
    • Paid Ads
    • Organic Results
    • Snippets
    • Knowledge Panel
    • Map Listing
  • Why Does SEO Matter?
    • Helps customers find you online
    • Word of mouth plays into SEO
    • Get ahead of the competition
    • Built authority and brand trust

Why is SEO for Manufacturers so Important?

  • Brand Awareness: Get in front of more people. Familiarize the public. Differentiate yourself.
  • Everyone Uses Google: 5.6 billion searches per day
  • Search Intent: Be there at every stage of the funnel

Technical SEO

  • Why is it important?
    • User interaction
    • Mobile-first indexing/site speed are ranking factors
    • If no one can find your website, there’s no point in creating great content
  • Best Practices
    • Product Reviews
    • Mobile Continuous Scroll
    • Install GA4

Optimizing Content for Manufacturers

  • Search intent: think like your customer and solve the problems
  • Headings: use targeted keywords, think about the structure
  • E.A.T. (expertise, authority, trustworthiness)

 

Remember SEO Takes Time!

Good SEO work only gets better over time.


Ready to address your SEO strategy?  Let’s get to work!