Emily Imhoff

Senior PPC Specialist

Emily is originally from Juneau, Wisconsin, and went to college at UW Eau Claire. She started out as a nursing major but ended with a degree in marketing. After graduation, she really didn’t know what she wanted to do. When started working with PPC at Top Floor, she realized she enjoyed analyzing the numbers and seeing how to make campaigns and ads perform better. She also enjoys answering clients’ questions and presenting her findings to them, especially when her recommendations turn out better than anticipated. Now, she’s our Senior PPC specialist and works to improve Google and Microsoft campaigns.

Outside of work, Emily enjoys camping with her husband, watching movies, and playing board games like Settlers of Catan. She also has 2 cats, Phoebe and Joey, named after her favorite Friends characters.

Specialties

Keyword Research

Quality Score Audits

Search Query Reports

Propagating Houseplants

Get To Know Emily

Cups Per Day

Cups Per Day

Minimum of 3

Favorite Movie

Favorite Movie

Phantom of the Opera or Persuasion - I have a lot of favorites

Years In Industry

Years In Industry

2

Beer or Wine

Beer or Wine

Beer

Pet Peeves

Pet Peeves

When people use the phrase "grammatically incorrect". Something is either grammatical, or it isn't, so they should actually use ungrammatical.

Makes You Weird

Makes You Weird

In grade school, I was on the forensics/speech team for only one year. I absolutely hated public speaking, but in my first competition, I won first place. I was so nervous that I don't remember actually speaking, but I still have the blue ribbon somewhere.

Mac or PC

Mac or PC

PC

Favorite Book

Favorite Book

Pride & Prejudice

My Favorite
Quote

A single act of kindness throws out roots in all directions, and the roots spring up and make new trees.

- Amelia Earhart

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