Emily Imhoff
Senior PPC Specialist
Emily is originally from Juneau, Wisconsin, and went to college at UW Eau Claire. She started out as a nursing major but ended with a degree in marketing. After graduation, she really didn’t know what she wanted to do. When started working with PPC at Top Floor, she realized she enjoyed analyzing the numbers and seeing how to make campaigns and ads perform better. She also enjoys answering clients’ questions and presenting her findings to them, especially when her recommendations turn out better than anticipated. Now, she’s our Senior PPC specialist and works to improve Google and Microsoft campaigns.
Outside of work, Emily enjoys camping with her husband, watching movies, and playing board games like Settlers of Catan. She also has 2 cats, Phoebe and Joey, named after her favorite Friends characters.
Specialties
Keyword Research
Quality Score Audits
Search Query Reports
Propagating Houseplants

Get To Know Emily
Cups Per Day
Cups Per Day
Minimum of 3
Favorite Movie
Favorite Movie
Phantom of the Opera or Persuasion - I have a lot of favorites
Years In Industry
Years In Industry
2
Beer or Wine
Beer or Wine
Beer
Pet Peeves
Pet Peeves
When people use the phrase "grammatically incorrect". Something is either grammatical, or it isn't, so they should actually use ungrammatical.
Makes You Weird
Makes You Weird
In grade school, I was on the forensics/speech team for only one year. I absolutely hated public speaking, but in my first competition, I won first place. I was so nervous that I don't remember actually speaking, but I still have the blue ribbon somewhere.
Mac or PC
Mac or PC
PC
Favorite Book
Favorite Book
Pride & Prejudice
My Favorite
Quote
A single act of kindness throws out roots in all directions, and the roots spring up and make new trees.