B2B eCommerce for Manufacturers
83% of B2B buyers prefer digital commerce [Gartner]. They’re researching, comparing, and making purchases digitally. Are you there to meet them?
Top Floor builds B2B eCommerce websites and marketing campaigns that get results. We don’t do cookie-cutter solutions. We dig deep to understand your unique audience, craft targeted campaigns, and build websites that convert. B2B requires a long-term strategy, a language we speak fluently.
Imagine an eCommerce strategy that:
- Makes complex purchases a breeze
- Meets new and returning customers where they’re at, not through a maze
- Identifies opportunities to upsell, boosting your bottom line
- Looks sharp – because first impressions matter
That’s the Top Floor difference. Stop missing out on online revenue, and join the millions of manufacturers embracing eCommerce. Let’s chat about building a B2B eCommerce strategy that drives results.
Visit us at The Assembly Show 2024
We’re PUMPED to be attending The Assembly Show this year. Meet Us At Booth #1642.
What we’re most excited about:
- Our presentation, Unlocking New Revenue Streams: eCommerce in Manufacturing, presented by Chad Spaude
- Learning everything new in parts, accessories, technology and manufacturing equipment!
- Getting to meet new faces in the industry, and poll them on what they’re most excited for heading into 2025
- Our raffle, including some sweet prizes you could win by being a part of our podcast!
B2B eCommerce Website Development
Our web development team has a proven track record in building large-scale eCommerce platforms. Each project is unique, designed to deliver a seamless shopping journey that drives sales. Our clients can attest to the powerful impact an effortless user experience has on revenue.
Our Process:
- eCommerce readiness consultation (complimentary, no strings attached)
- Customized eCommerce website project plan & walkthrough (proposal)
- Audience & persona development to journey map your website
- Data-driven sitemaps and page templates designed to convert
- Detailed product import spreadsheet (creation & implementation)
- eCommerce/checkout workflow development & testing (Q&A)
- New website launch kit to your announce your new/updated eCommerce website!
Marketing Strategies for B2B eCommerce
Our eCommerce marketing solutions have one focus – to bring your website traffic that will convert to profitable transactions. We know how to maximize the effectiveness of your online marketing campaigns by delivering a diverse mix – SEO, PPC, social media, and email – to send qualified traffic that converts.
Our Process:
- eCommerce readiness consultation (complimentary, no strings attached
- Customized eCommerce marketing plan (proposal)
- Schema & SEO for showing in Google’s shopping results
- Product view and abandoned cart audiences for remarketing emails and ads
- Product inventory upload into Google Shopping ads & Meta ads (if applicable)
- Tailored ad design, creative & messaging for various stages of the funnel
- Monthly implementation & reporting of all ads, emails, and SEO initiatives
eCommerce Readiness Workbook
Starting a new eCommerce project can be daunting – there is a lot to consider! We’ve helped make it a little easier with our eCommerce Readiness Workbook, designed to help you start planning key elements of the process.
We’ll help you:
- Get your team organized
- Review marketplace
- Assess customer needs
- Examine eCommerce software
Automation Controls, Inc. Case Study
Automation Components, Inc. struggled with a poorly designed website hindering their HVAC sensor sales. By partnering with Top Floor, they revamped their online presence with a user-centric focus, resulting in a significant sales boost of over $400,000 per month and ultimately leading to the company’s acquisition.
Industrial Vacuum Case Study
Industrial Vacuum revamped their eCommerce website with Top Floor to improve product discoverability and streamline the buying process. This resulted in a significant sales increase of $35,000 per month, a 73% overall revenue boost, and a 50% reduction in sales inquiries.
Tools We Use
Ready To Partner With Us?
Get in touch with us for a complimentary, 12-month traffic projection and audit!
Let's Talk!
