Digital Marketing Strategies for Banks and Financial Institutions

A digital marketing strategy is your compass to guide your marketing efforts to success. A well thought out strategy will help you discover your voice, plan your message, and execute effective methods to reach your business goals. We work alongside banks and other financial institutions to build strategic marketing strategies and award winning websites that present elevated results.

Digital Strategy

The best bank marketing campaigns are built from thorough data consisting of buyer personas, market research, and competitor audits. We work closely with you to define your opportunities, lead you through obstacles to accomplish your goals, and evolve your financial marketing strategy as your institution grows.

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Brand Identity

Your financial brand is more than just your logo. Projecting the image and message you want your customers to perceive begins with defining your brand, then bringing it to life through your bank marketing plan.

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Website Design & Development For Banking & Financial Services

You're required to be compliant, but not conforming. Your financial services website design is one of the most powerful marketing tools that you can use to stand out in the market. Acting as a branch location that is open 24/7, your website should be as inviting and responsive as the tellers on your front line. Our design team crafts websites that resonate with your target audience and engages them instantly.

Website Design

More than pretty graphics and exciting fonts… a great website is an investment that attracts new customers, explains your products clearly, and offers as a value resource to your current customers.

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Website Development

We turn complex ideas into simple, functional website solutions. Our user-friendly platforms give your financial institution the freedom and ability to make routine changes to your site at your own leiser, without putting in a ticket to your IT department.

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ADA Accessibility

We know that as a financial institution your organization is subject to abide by regulations, and this includes your website design. With years of experience creating marketing strategies for banks and financial institutions, we’re no stranger to compliance departments and the importance of website accessibility.

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Financial Website Security

Your security and customer information is our top priority, so we don’t settle on just any content management system. Our partnership with Drupal gives your financial website a high level of security, while meeting the demands of regulatory requirements.

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Digital Marketing For Financial Services & Banking

We don’t just know digital marketing. We live it; we breathe it – the ins and the outs. If your bank or financial institution lacks a solid online presence, then you’re only scratching the surface of your potential customer base. Our team of experts will work with you to create a digital marketing strategy for your bank or financial institution that delivers measurable, bottom-line results.

Search Engine Optimization (SEO)

Not just another product listing - This is the core of our business. Our experts know how to utilize SEO to increase your website visibility when customers are searching. Is your financial institution listed on the first page of those search results?

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Pay-Per-Click (PPC)

With proper management and ongoing optimizations, PPC campaigns can rapidly increase the amount of relevant traffic to your financial website and build an audience that will connect with your brand and convert into new account holders.

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Content Marketing for Financial Services

Whether you’re using financial blogs to attract, social media to connect, or email to retain, content marketing is an effective digital marketing strategy that positions your financial institution as the go-to resource for the information they want.

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Marketing Analytics

You speak a numbers language, and so do we. In today’s data-driven world, analytics provide your financial organization with accurate measurement and tracking of your bank marketing campaigns, and reports exactly where your customers are coming from or where they can be found.

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Related Case Study

Bank Five Nine

The Client

Bank Five Nine is a community bank that has served Southeast Wisconsin since 1859. Their rich heritage and solid culture fuels a true passion for helping their customers, employees, and local communities. As a hometown bank, they believe in investing in their customers, employees, and local communities, and showcase their values in everything they do.

The Challenge
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Bank Five Nine

The Challenge

Bank Five Nine came to us expressing concerns about the customer user experience of their website and the desire for their values and passions to shine through. Additionally, they explained the challenge of their content management system, which did not allow for easy website changes. It was important for them to regularly make updates, pain-free and at their leisure.

The Client Our Solution
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Bank Five Nine

Our Solution

Based on the goals and opportunities uncovered with Bank Five Nine during the discovery process, Top floor recommended a complete redesign to bring life back to the website. We provided expert research and implementation of SEO strategies to not only improve their visibility on search engines but also reach their target millennial demographic.

The Challenge The Results
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Bank Five Nine

The Results

Bank Five Nine now has a user-friendly and mobile responsive website with a modern look and feel. Their new content management system offers Bank Five Nine staff the freedom to make changes as needed. Their passion for helping others is evident throughout each page. The account recommendation tool is a unique addition to the website that helps users select which accounts might best fit their needs.

Our Solution
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Digital Marketing for the Financial Industry

Finance institutions are flipping their revenue model to where digital is recognized as the primary driver for future growth, and the brick and mortar locations now support digital. A well thought out strategy will help you discover your voice, plan your message, and execute effective methods to reach your goals.

What’s inside:
  • How to use digital marketing to reach financial consumers
  • Examples of data-driven results
  • A strategy development plan tailored to your institution
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