B2B Digital Marketing

Adding a digital marketing strategy to a B2B business is not for the faint of heart. It is a task that requires consistent care and attention in order to be successful. We understand that B2B businesses are really in the relationships business and relationships take time and commitment to build. Nurturing leads to ensure your business is top of mind when a prospective client is ready to make a purchase is not an easy puzzle to solve. Who has the time and resources to do that anyway? We do. And we don’t just talk the talk.

Digital Strategy

Our B2B digital marketing agency takes a holistic approach to your strategy, looking at the big picture, then developing a plan to align your business objectives and meet your goals.

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Marketing Automation

Time and personnel are finite resources for many organizations. Implementing an effective marketing automation strategy nurtures each lead through the B2B sales funnel, leaving your sales team with highly qualified leads.

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Website Design

Developing a relationship with your customers starts with earning their trust. A professional B2B website design is worth its weight in gold when it comes to gaining leads, growing those relationships, and generating profit.

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Website Development

Even the most beautifully designed website is useless if it doesn’t function to meet your business needs. Our web developers take the time to understand your challenges and goals in order to build a B2B website that delivers meaningful results.

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Search Engine Optimization (SEO)

Search Engine Optimization is more than just adding relevant keywords to a web page. Our SEO specialists have extensive knowledge and the experience it takes to deliver results that truly matter to your business.

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Pay-Per-Click (PPC)

At the end of the day, B2B is still about connecting with people - And those people are searching online. Being proactive with a B2B PPC strategy ensures that your business is showing up when high quality leads are searching.

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Content Marketing

The right B2B content marketing strategy positions your business as an industry expert and knowledgeable thought leader. Our content team works to deliver a strategy that not only reaches your targeted personas, but also works in sync with SEO to get you found online.

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Marketing Analytics

It’s one thing to execute a digital marketing strategy, but it takes a team of experienced experts to come through for your B2B business. We take the time to thoroughly explain the results of your marketing efforts and how that translates to new leads for your business.

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Related Case Study

Gondola Train

The Client

Located in Potosi, Wisconsin, Gondola Train provides shelf moving systems for retail stores, warehouses and offices. They offer gondola movers, gondola skates, pallet rack movers and more. In their nearly 20 years in business, the Gondola Train Company has earned a customer following that proudly represents the most powerful retailers in the world.

The Challenge

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Gondola Train

The Challenge

Gondola Train completed an ExportTech training program to help them determine how to market their products on a global scale and they recognized the need for a more effective web presence. They knew that their website was dated and did not have the proper mobile capabilities. As a growth oriented company, the need for a higher quality online presence was necessary for success.

The Client Our Solution

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Gondola Train

Our Solution

Our main goal in the website redesign was to give Gondola Train an updated, user friendly website while showcasing their custom moving systems. With a sizable audience in the French-Canadian market, the website needed to be accessible for both English and French speakers. This was necessary to achieve the objective of global expansion.

The Challenge The Results

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Gondola Train

The Results

The website was launched on the expected deadline, and went smoothly with very few bumps in the road. The website is fresh, easy to navigate and uniquely demonstrates Gondola Train’s product line. It focuses on the user at the center – with pages featuring Gondola Train’s products, expertise and extensive resources. Top Floor and Gondola Train continue to work together on SEO and PPC strategies.

Our Solution

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APR 23

2021
10:00 AM -
11:30 AM

CST

Digital Marketing Roundtable Event

Virtual

The Digital Marketing Roundtable is a quarterly invite-only event designed to give marketing executives and business leaders the opportunity to network with like-minded professionals.

Learn More & Register