Our B2B digital marketing agency takes a holistic approach to your strategy, looking at the big picture, then developing a plan to align your business objectives and meet your goals.
Developing a relationship with your customers starts with earning their trust. A professional B2B website design is worth its weight in gold when it comes to gaining leads, growing those relationships, and generating profit.
Search Engine Optimization (SEO)
Search Engine Optimization is more than just adding relevant keywords to a web page. Our SEO specialists have extensive knowledge and the experience it takes to deliver results that truly matter to your business.
At the end of the day, B2B is still about connecting with people - And those people are searching online. Being proactive with a B2B PPC strategy ensures that your business is showing up when high quality leads are searching.
The right B2B content marketing strategy positions your business as an industry expert and knowledgeable thought leader. Our content team works to deliver a strategy that not only reaches your targeted personas, but also works in sync with SEO to get you found online.
Located in Potosi, Wisconsin, Gondola Train provides shelf moving systems for retail stores, warehouses and offices. They offer gondola movers, gondola skates, pallet rack movers and more. In their nearly 20 years in business, the Gondola Train Company has earned a customer following that proudly represents the most powerful retailers in the world.
Gondola Train completed an ExportTech training program to help them determine how to market their products on a global scale and they recognized the need for a more effective web presence. They knew that their website was dated and did not have the proper mobile capabilities. As a growth oriented company, the need for a higher quality online presence was necessary for success.
Our main goal in the website redesign was to give Gondola Train an updated, user friendly website while showcasing their custom moving systems. With a sizable audience in the French-Canadian market, the website needed to be accessible for both English and French speakers. This was necessary to achieve the objective of global expansion.
The website was launched on the expected deadline, and went smoothly with very few bumps in the road. The website is fresh, easy to navigate and uniquely demonstrates Gondola Train’s product line. It focuses on the user at the center – with pages featuring Gondola Train’s products, expertise and extensive resources. Top Floor and Gondola Train continue to work together on SEO and PPC strategies.