Stop blending in. We are strategic marketers that believe brand communication and differentiation is crucial in a successful website design and development project. The key to our success is in our website design process, and the first step is getting to know you. We conduct strategic brand workshops to fully understand your brand inside and out – from your company culture to your unique selling propositions. Our website design team crafts websites that resonate with your intended targeted audience and engage them instantly. A great website is more than pretty graphics and exciting fonts; a great website is an investment that brings new customers, sells your services, and improves your existing client relations. From small website design enhancements to entire custom website rebuilds, we are a team of experienced results-focused website design experts who create custom websites that elevate results.
Top Floor Experts
User Experience (UX) Design
A stunning design can wow your clients and prospects, but it takes an outstanding user experience to meet their expectations. Our designers and developers specialize in creating websites that impress and satisfy users, leading to repeat visits and higher conversion rates.
UX design is focused on aligning design with functionality so your website visitors can find, execute and engage in an efficient, enjoyable and meaningful way. Our mission is to design websites that are intuitive and innovative. Our UX designers, information architects, visual designers, content strategists, and search marketing teams work together to deliver websites that educate, inform, and entertain the end users.
We have been focused on designing conversion-centric and user-friendly websites for our clients since the beginning. Our website designers and search marketing teams work together to create a website that not only looks amazing, but is built to perform. We start with research to make sure we really understand your business and your target audience. Then we move to information architect, wireframes, and design – all before we even start coding. We take pride in our planning process because when the planning is done this well, the coding is the easy part.
A website would not be complete without proper search engine optimization (SEO) setup. Great search engine optimization requires more than just adding keywords to a page. Our Website Designers work closely with our SEO Specialists to go through a rigorous process to make sure your website is found online. Where other Milwaukee SEO companies merely glance over ‘bigger items’ like keywords and content, we pride ourselves on our extensive technical and on-page SEO knowledge that has allowed us to fully optimize website structures and frameworks to deliver results.
Mobile Responsive Design
Your website doesn’t sit on a desk anymore. Now more than ever, businesses are focusing on creating delightful mobile website experiences for their users. As smartphone and tablet usage rapidly increases, so does the importance of mobile-friendly websites. If your website is not responsive, you are already behind your competition. But don’t take our word for it; we’ll let our pal Google tell you all about it. Google is making moves towards websites with great mobile experiences, and your brand should too.
Accessibility is a pretty heavy subject – there’s a lot to know, and it can get really technical, but it’s becoming increasingly important to think about the needs of users when planning for a new website. We approach each website redesign and development project with a comprehensive checklist that follows ADA Website Accessibility best practices. Having this in place throughout each stage of our design and development process ensures accommodation for all users and supports overall website engagement.
Frequently Asked Questions
Not familiar with what web design entails? Our design team has compiled your most frequently asked questions to give you an inside look to our web design process:
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