Strategy & Brand Identity

A strategy is your compass to guide marketing efforts to success. A well thought out strategy will help you discover your voice, plan your message, and execute effective methods to reach your goals.

Top Floor is much more than a digital agency. We’re a powerful business partner. We create brand strategies and identities that position our clients as industry leaders and help them reach new heights in their marketplace. Our ultimate goal is to deliver measurable, bottom-line results. We do this by developing strategic brand identities, building award-winning websites, attracting qualified leads, and developing messaging that connects with your audience.

Top Floor Experts

Sarah Kloth

Director of Digital Strategy

Melanie Helgerson

Digital Designer

Amanda Hall

Digital Project Manager

Discovery

Our digital marketing strategy development starts with research. The best digital marketing strategies are built upon detailed data – buyer personas, market research, and competitive research. Incomplete, inaccurate data or wrong assumptions about your audience can lead your marketing strategy in a time consuming and costly direction. This is why we start with identifying your target market, the current market place, and your competitors in that space. Our discovery phase includes insights into the following:

  • Current State Evaluation
  • Audit Branded Collateral
  • Evaluate Digital Footprint
  • SWOT Analysis
  • Brand Positioning & Messaging
  • Brand & Competitor Audit
  • Market Analysis
  • Employee Surveys
  • Client Interviews & Persona Development

Planning

Based on the discovery findings and the competitive gaps we’ve identified, we start to create a digital marketing plan outlining the methods needed to help hit your defined goals. During the planning phase, we will map out your strategy and tactics for an extended period of time; typically a 6-month or 12-month period based on your budget and resources. By implementing this integrated approach, we will have a structured timeline for all marketing activity, internal and external, which will help communicate the plan to colleagues and agencies to keep everyone working towards the same set of goals.

  • Marketing Planning Workshop
  • Marketing Calendar Development
  • Go To Marketing Strategy Planning
  • Develop Goals & Initiatives
  • Strategic Road Map
  • Establish Marketing Mix

Execution

With Top Floor, you are investing in a complete marketing partner dedicated to your success. Our dedicated team of specialists – SEO, PPC, Email, Social, Content, Analyst, Strategist, Account Manager – act as an extension to your team. If we aren’t hitting your goals, we work longer and harder until we achieve mutual success.

  • Marketing Plan Execution
  • Search Marketing
  • Content Marketing
  • Video Marketing
  • Brand Identity & Creative
  • Print Collateral & Marketing Materials
  • Email Templates & Signatures
  • Website Branding

Elevating Results

Marketing professionals are constantly under pressure to demonstrate that their marketing investments are resulting in positive returns. We can help you achieve this goal by executing smart, effective marketing strategies and then optimizing them through a process of continuous improvement. We will also equip you with powerful reporting tools that clearly indicate the effectiveness of your investments with us.

  • Review data and measure success
  • Make adjustments based on findings
  • Quarterly strategy reviews
  • Monthly reporting and check-ins

Continuous Improvement

There is no such thing as a perfect strategy. Even the best-laid marketing plan is going to change – probably not long after it is approved. The truth is that until you begin to execute your plan, you don’t know how well it is going to work. This is why we practice the ‘Fail Smart, Learn Fast’ method. We employ a continuous improvement process to execute, measure, analyze and optimize each component of your marketing plan as well as the plan as a whole. Doing so allows us to learn what’s working and what’s not, and to get the biggest returns on your marketing investment.

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