PPC & Digital Advertising
Pay-per-click, also known as PPC, is an extremely effective method of online advertising that should be included in all integrated digital marketing plans. With proper management and ongoing optimizations, PPC campaigns can rapidly increase the amount of relevant traffic to your site, building an audience that will connect with your brand and take actions online that matter to your business – often at a lower cost than other marketing channels. Like all of our online marketing services, our PPC and paid advertising programs are designed to get the results that matter.
Our Certified Specialists
Take a look at the many things that go into our comprehensive PPC process. We start by evaluating your current digital marketing efforts as well as the competitive landscape to develop PPC campaigns that meet your business objectives and deliver results.
- Initial Consultation to Set and Plan Goals
- Understand Your Customer
- Understand Your Competitor’s Strategy
- Keyword Research & Evaluation
- Landing Page Development
- Account Setup
- Account Launch and Management
- Split Testing Ads and Landing Pages
- Review The Performance & Make Adjustments
Paid Search Campaigns
Paid Search is essential for generating immediate traffic from important keywords and the best results come from collaboration. That’s why we work across departments to build engaging search marketing strategies that truly elevate results. Our SEO & PPC specialists work together to evaluate those important keywords. Together they analyze keyword selection, current rankings, user intent, competition, and conversion rates to build PPC campaigns that do more with less.
Display advertising is best for building brand awareness and keeping your business top of mind. When done right, display ads can drive great results for your company. We pinpoint your target audience to ensure you’re reaching the right person in the right context. We start by researching your target audience, looking at what websites they frequent and what terms they search in order to identify the right placements for your ads. Next, we write and design banner ads that will stand out from the rest and grab the attention of your target audience. To succeed at display advertising, your ads need to be seen by your potential customers in the right place, at the right time. And we do just that.
Reach customers who have shown an interest in your products or services with highly targeted digital advertising that is personalized to each users behaviors. We take remarketing the next level. Rather than show the same ad to all your website visitors, we take a more strategic approach. We combine the users behaviors with the buyers journey to create remarketing PPC campaigns that move customers down the buying funnel. When setting up remarketing campaigns, we think of three core stages of the buying funnel – awareness, consideration, and decision – then create remarketing campaigns that are targeted to your customers at each of these stages. We create targeted campaigns to re-engage your prospects or customers based on their previous behaviors and actions to elevate results.
Landing Page Development
Your landing page should have one goal – to persuade visitors to take a certain action. Landing pages can make or break your PPC campaigns. Your advertising budget could go to waste if you do not have a clear, compelling, mobile-friendly landing page that leads users to convert. We understand how important landing pages are to the success of our campaigns. We work with our in-house designers and developers to create landing pages that convert visitors into customers.
We practice a methodology of ‘Always Be Testing’. A/B testing, or split testing, helps us discover combinations of keywords, headlines, and ad copy that convert better. Our PPC specialists run A/B tests, putting alternative ads (the challengers) up against the original ads (the champion). If the challenger proves to be better than the champion, the challenger replaces the champion after the test and becomes the new champion to beat in our next test. We are always seeking to beat out our current champion by running more tests to ensure you get the most out of the campaign.
Ecommerce Shopping Ads
Delivering the right products at the right price. We specialize in developing segmented e-commerce PPC campaigns to ensure that your ad spend budget is going toward your profitable products. Our PPC specialists coupled with our in-house developers create and optimize your data feed to ensure your products are delivered when users are looking. Our teams work together to ensure PPC shopping campaigns deliver the right products to the right user at the right time.
We are a Premier Google Partner
The highest level an agency can achieve is Premier Partner, a designation reserved for only a small fraction of all Google Partners. In order to qualify as a Google Premier Partner, an agency must continuously meet Google’s requirements in three areas: certification, ad spend, and performance. Being a Premier Partner means we are knowledgeable, experienced, and successful.
As a partner, we give you access to the latest digital advertising solutions and insight from our dear friends over at Google.
Frequently Asked Questions
Unsure about where to start with your PPC? Leave it to our certified experts to answer all of your questions about the process, monthly management, and measuring success:
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