Marketing Analytics Solutions

Marketing Analytics provides a focused view of your marketing campaigns activities. In today’s results-driven businesses, analytics provide accurate measurement and tracking of past marketing campaigns, analyzing present marketing initiatives, and predict and/or influence the future. Our team provides detailed analytics reports on what’s most important to your business. We then work with you identifying which marketing initiatives are/are not working, adjusting strategies as needs, and optimizing processes.

Our Experts

Emily Bandt

Digital Marketing Specialist

Sarah Kloth

Director of Digital Strategy

Anne Koepp

Digital Marketing Specialist

Justin Kerley

Director of Search Marketing

Libby Nodorft

SEO Specialist & Content Marketing Strategist

Our Process

Marketing Analytics is more than just reporting the results of your marketing initiatives. Our Marketing Specialists go through a thorough process to deliver results that matter.

Our Expertise:

  • Market Research & Analysis
  • Ad Tracking & Measurement
  • Website Analytics & Tracking
  • Key Performance Indicators
  • Conversion Rate Optimization
  • Marketing Channel Attribution
  • Visitor Behavior
  • Marketing Performance Reporting
  • Strategy Refinement

 

Data Analysis

Digital marketing today provides an array of channels to execute a marketing campaign. Marketing professionals want and need to know which of their marketing efforts are resulting in positive returns. Our team tracks and measures the data on your website, social media platforms, and email marketing. After analyzing your data, we can give you the big picture of your marketing campaign efforts.

We Are Google Analytics Certified

Digital Marketing trends are always changing and having a team that can accurately & effectively interpret your data is crucial to the success of your marketing efforts. At Top Floor, our entire team is Google Analytics certified. This means we’re able to provide more valuable insight into the data-driven marketer’s playbook with tracking customer’s behavior on your website & channel, measure your marketing campaigns efficiently, and optimize your data depending on the marketing trends.

Analytics Platforms Expertise

We’re familiar with the industry platforms for analyzing data including:

  • Google Analytics
  • Google AdWords
  • Bing Ads
  • Facebook Ad Manager
  • LinkedIn Ads
  • Call Rail
  • Lead Forensics

Continuous Improvement

There’s no such thing as a perfect strategy. Even the best-laid marketing strategy will change. The truth is that until you begin to execute, you don’t know how well it’s going to work. That is why we practice the “Fail Smart, Learn Fast” method. We apply a continuous improvement process to track, measure, analyze, and optimize each element of your marketing strategy. Doing so allows us to learn what’s working and what’s not, and to get the most significant returns on your marketing investment.

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