Lead Generation for Manufacturers

Traditional sales models are changing as busy B2B buyers are immersed in digital tools both on and off the job. Buyers are constantly connected, relying on digital tools to research and evaluate potential solutions. To stay competitive, manufacturing companies must adapt and meet their customers where they are – online.

Top Floor helps you generate more leads by creating a customized marketing plan that uses the right digital tools to reach your target customers.

Here’s how we do it:

We’ll analyze your current situation and create a roadmap for success.
We’ll connect your marketing tools and set up systems to track your results.
We’ll make your website easy for customers to navigate and find what they need.
We’ll use your website and other owned channels (like social media) to attract and engage potential customers.
We’ll run targeted online ads to reach the right people at the right time.

The result? More qualified leads who are ready to buy from you.

Schedule a Discovery Call

Other Services

Phase 1: Audit & Roadmap

We start with a solid foundation. In the first month, we’ll collaborate closely with you and your key decision-makers to deeply understand your business goals. We’ll then conduct a thorough audit, analyzing your competitors, identifying website weaknesses, and uncovering opportunities across all your marketing channels.

Here’s what you can expect:

In-depth discovery meetings to ensure we fully grasp your business needs.
Detailed reports on user experience and marketing channel performance (for those who love the data!).
A comprehensive presentation summarizing key findings and actionable insights.
A clear roadmap outlining prioritized actions, timelines, and estimated costs.

You’re in control. After the audit, you decide how to proceed. You can choose to execute the plan yourself, partner with us on specific areas, or have us handle everything. The choice is yours.

Our Audit Process

Phase 2: Integrations & Reporting

Your website is more than just the face of your company; it’s a hub for many “behind the scenes” activity and business functions. To optimize its performance, we’ll integrate key technologies that work seamlessly together. This eliminates manual data entry and provides valuable insights at your fingertips.

Potential integrations may include:

Google Analytics & Search Console: Track website traffic, user behavior, and search engine performance.
Google Data Studio: Create custom dashboards to visualize key metrics and gain actionable insights.
CRM (Customer Relationship Management): Manage customer interactions, track sales opportunities, and nurture leads.
eCommerce Software: Process online orders, manage inventory, and handle customer payments.
ERP (Enterprise Resource Planning): Integrate with your existing business systems for streamlined operations.

By connecting these systems, you’ll gain a holistic view of your website’s performance and streamline your marketing and sales processes

Phase 3: User Experience

Your website is the foundation of your online presence. It’s where you showcase your brand, connect with customers, and ultimately drive business growth. If your website isn’t user-friendly and engaging, all other marketing efforts will be less effective.

Before we launch any major campaigns, we’ll prioritize optimizing your website experience. This could involve minor adjustments, such as improving navigation or calls-to-action, or a more comprehensive redesign based on the findings of our initial audit.

Our User Experience services include:

Developing user personas: Understanding your ideal customers and their online behavior.
Mapping user journeys: Visualizing how visitors interact with your website and identifying potential pain points.
Recommending and implementing sitemap improvements: Ensuring easy navigation and discoverability of key information.
Updating page templates: Creating visually appealing and user-friendly page layouts that are optimized for conversions.
Crafting compelling calls-to-action: Encouraging visitors to take the desired next steps, such as contacting you, requesting a quote, or making a purchase.

By prioritizing user experience, we ensure that your website is a valuable asset for your business.

Phase 4: Owned Marketing Channels

Some of the most influential marketing tactics can be done without spending a dollar on advertising. Your website content, search engine marketing, and social media pages, for example, are assets you own and control. But it takes a focused strategy to help develop the content and keyword targets that resonate.

Our comprehensive approach includes:

SEO Optimization: We develop a keyword focus for all business-critical pages, ensuring your capturing a high-intent audience.
Content Development: We develop content templates at key stages of your buyer’s journey, including blogs, pdfs, eBooks and short-form video.
Organic Social Media Management: Leveraging social media platforms to build community, foster relationships, and drive meaningful interactions.
Thought Leadership Development: Establishing your brand as an industry expert through insightful articles, webinars, and speaking engagements.

By effectively leveraging your owned marketing channels, you can build a strong online presence, establish thought leadership, and generate sustainable, long-term growth for your business.

Phase 5: Paid Marketing Channels

Paid advertising can be a highly effective way to reach your target audience quickly and achieve specific marketing goals, and oftentimes less is more. We get hyper focused on the types of platforms your audience is already spending time on, what times of content they consume, and what they search for to show up in the right place at the right time.

Our Paid Marketing Services Include:

Paid Search Marketing (Google Ads, Microsoft Ads): Run targeted ads that appear at the top of search engine results pages when users search for relevant keywords.
Display Advertising (Google Ads, Microsoft Ads): Reach a wider audience through visually engaging ads displayed on a vast network of websites and apps.
Programmatic Advertising: Leverage automated technology to efficiently deliver targeted ads across multiple channels, maximizing reach and performance.
Social Media Advertising (Facebook, Instagram, LinkedIn, etc.): Reach your target audience on the platforms they frequent most, with highly targeted ads and engaging content.
Shopping Ads: Showcase your products visually on Google Search and Google Shopping, making it easy for customers to find and purchase what they’re looking for.

By strategically utilizing paid advertising channels, we can help you achieve your marketing objectives, whether it’s increasing brand awareness, driving website traffic, generating leads, or boosting sales.