Integrated Marketing

We create every digital marketing campaign from scratch, designing your campaign around your objectives, rather than selling you packaged services from a menu. If you like menus, that’s cool—we know a great Mexican place down the road. But if you’re looking for a strategic digital marketing plan, that’s our dish.

No more project based marketing. Our integrated digital marketing offering gives you access to our full team of certified specialists working with you towards the same goal. We act as an extension of your team and work harder and smarter to make sure we reach our goals together.

 

Top Floor Experts

Sarah Kloth

Director of Digital Strategy

Anne Koepp

Digital Marketing Specialist

Amanda Hall

Digital Project Manager

Emily Bandt

Digital Marketing Specialist

Our Approach

With today’s ever-changing digital landscape, business success can often depend on what you don’t do just as much as what you do do in terms of marketing your company online. We practice a holistic, integrated approach when it comes to defining and executing on a digital marketing strategy. We apply a diverse mix of strategic and tactical marketing solutions to connect target audiences with the right message, through the right channel, at the right time.

  • Discovery Workshop
  • Industry & Competitor Research
  • Strategy Development
  • 12-Month Marketing Calendar Creation
  • Marketing Channel Setup
  • Marketing Campaign Execution
  • Monthly Collaborative Strategy Meetings
  • Measure & Refine

Discovery

No one knows your industry, customers and competitors better than you do. In order for us to execute a successful digital marketing campaign, we need to extract as much knowledge as possible. We do so with a targeted questionnaire, industry research and a collaborative strategy meeting.

Our goal is to get a comprehensive understanding of your business objectives. In order to do that, we need to take a deep dive not only into your internal businesses processes, but also your market’s competitive landscape. Once we have an understanding of where you are today and where you want to be headed, we can begin to build your strategy.

Strategy Development

For an integrated digital marketing plan to be effective, it needs to start with a solid strategy. We are serious about understanding your business objectives and creating marketing strategies that will accomplish your goals. During the strategic planning stage we make decisions about how to communicate, promote and distribute your product or service to your target audience. Your custom digital marketing plan will outline your annual marketing strategy, identify your most important initiatives, and provide tracking for the right metrics to keep everything on track all year long.

Campaign Execution

We believe it is not simply choosing the right keyword or writing the right ad copy that will make a campaign successful. Instead, we focus on building campaigns with clear goals tailored to individuals rather than a client’s industry. With today’s digital world filled with online advertisements, we recognize the need of a personalized approach. Simply put, we don’t makes ads, we create online brand experiences that connect with users and generate engagement.

Our Services

  • SEO & PPC
  • Social Media
  • Content Development & Promotion
  • Email Marketing
  • Website Updates
  • Digital Design

 

Continuous Improvement

There is no such thing as a perfect strategy. Even the best-laid marketing plan is going to change – probably not long after it is approved. The truth is that until you begin to execute your plan, you don’t know how well it is going to work. This is why we practice the ‘Fail Smart, Learn Fast’ method. We employ a continuous improvement process to execute, measure, analyze and optimize each component of your marketing plan, and also the plan as a whole. Doing so allows us to learn what’s working and what’s not, and to get the biggest returns on your marketing investment.

Ready To Partner With Us?

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