B2B Marketing & Website Audit

Today’s B2B buyers review anywhere from 2-7 companies online before making a purchasing decision.

Does your website stand out? How do you stack up against your competitors? Are potential customers finding you easily? Are you guiding them through the buying journey effectively? Are your digital channels driving sales or hindering your growth?

For the past 25+ years, Top Floor has been helping manufacturers generate leads. With our years of experience, we’ve mastered the first step to any marketing plan – audit, analyze, and strategize.

We help manufacturers answer these critical questions. Our comprehensive marketing audit leverages data-driven insights to:

Identify your key competitors across marketing channels.
Pinpoint bottlenecks hindering website conversion.
Uncover your unique competitive advantage.
Diagnose underperforming marketing channels.

Stop missing opportunities. Our marketing audit helps you focus on the right channels and tactics at the right time, maximizing your return on investment.

Schedule a Discovery Call

Top Floor Experts

Andrea Yank

Director of Marketing Services

Tricia Timmers

Digital Account Strategist

Other Services

Step 1: Kickoff & Discovery

Your team is an integral part of this process. That’s why we involve you from the very beginning.

In the initial two weeks, we’ll work together to gain a deep understanding of your business goals. Whether you’re looking to boost lead generation, expand into new markets, attract top talent, enhance brand awareness, upsell to existing customers, or achieve other objectives, we’re here to identify your top priorities.

Here’s what you can expect in weeks 1-2:

Comprehensive Questionnaire: We’ll provide a detailed questionnaire to gather essential information about your business.
In-Depth Discovery Meeting: We’ll schedule a 1-2 hour meeting with you and key stakeholders to discuss your business challenges and aspirations.
Tailored Audit Focus: Based on our collective insights, we’ll identify the key areas that require the most attention and tailor the audit accordingly.

Step 2: Data-Driven Audit

Once we’ve gained a solid understanding of your business and goals, our data experts will dive deep into your digital marketing channels. We’ll conduct a comprehensive audit of all your digital marketing channels, plus a review of competitors. Using a mix of first and third-party data, we will identify your biggest strengths, weaknesses, and areas of opportunity.

What’s included in the audit:

Marketplace Analysis: We’ll benchmark your performance against 3-5 top competitors to identify areas where you can gain a competitive edge.
Website Health Check: We’ll analyze your website’s performance, user experience, and technical SEO to ensure it’s optimized for maximum impact.
Marketing Channel Audit: We’ll evaluate your current marketing channels, such as social media, email, and paid advertising, to determine their effectiveness and identify areas for improvement.

Step 3: Your Personalized Roadmap

Now it’s time to turn insight into action. With all the information we glean from our data analysis, we build a customized marketing roadmap designed to tackle your biggest areas of opportunity and achieve the objectives we discussed at the beginning of our engagement.

Your Final Deliverables:

In-Depth Presentation: We’ll host a 1-2 hour presentation to share our findings and recommendations with you and your team.
Comprehensive Audit Report: You’ll receive a detailed report outlining our analysis, key insights, and actionable recommendations.
Phased Marketing Roadmap: We’ll provide a clear, phased marketing plan that prioritizes your most impactful opportunities. This plan will include specific tactics and strategies to help you achieve your goals.

Step 4: Execution, Your Way

With a clear roadmap and prioritized action items in hand, it’s time to take the next step. We offer a flexible approach to execution, tailored to your specific needs and budget. At the end of the audit, we’ll provide options for how to proceed at different budgets (between 5K – 10K+ monthly).

Here’s what this might look like:

DIY Approach: You take the reins and implement our recommendations independently – no strings attached. Our team will be available to provide support and guidance as needed.
Collaborative Partnership: We work together to execute the plan, dividing responsibilities based on your team’s expertise and capacity.
Full-Service Execution: If you prefer a hands-off approach, our team can handle all aspects of execution, from strategy to implementation.