Virtual Workshop: An Inside Look at GA4 for Manufacturers

The transition to GA4 is looming ahead, with Universal Analytics (UA) officially phasing out by July 1, 2023. The interface and setup of GA4 are significantly different than Universal Analytics, and if you haven’t already started setting up your GA4 account, now is the time. 

In this workshop, the Top Floor team pulled back the curtain on GA4 for our manufacturing clients and their peers.

We discussed:

• The key differences in data collection that make GA4 unique 
• A walk-through of GA4 setup and reports
• How to add your own unique tracking for things like events and conversions
• What we still don’t know (that even the experts are asking!)

Event Speaker(s)

Andrea Yank

Director of Marketing Services

About the Speaker

Emily Bandt

Digital Marketing Team Lead

About the Speaker

Anne Cotter

Director, Sales & Marketing

About the Speaker