SEO Masterclass for Manufacturers

Fundamentals for Boosting Your Online Search Presence

For many manufacturing companies, Search Engine Optimization (SEO) is still a bit of a mystery. This makes sense because the rules and best practices are always evolving. With the rapid changes in buying behaviors, supply chain distribution, and workforce, manufacturers have been challenged to find a new way of doing business – ready, or not. 

Many have turned their focus to building their online presence, but not many know where to start. Despite the popular misconception that your business thrives on word-of-mouth, the fact is that customers are searching for your products and services online, and if they aren’t finding you – they’re finding your competition. That’s where SEO for manufacturing companies comes into play.

“94% of B2B buyers research online before buying a product.”

In order to keep up, your manufacturing business has to be visible online. SEO for manufacturers is the first step to building a strong and organic brand presence online, but this practice takes time and experience to nail down and outrank your competitors.

This webinar will cover everything from the basics, to the top tips for creating an effective SEO strategy. 

You’ll find out:

• Why is SEO for manufacturers so important?
• Getting started with keyword research
• Understanding technical SEO factors
• Latest best practices and algorithm updates
• How to optimize content for manufacturing websites

Event Speaker(s)

Emily Bandt

Digital Marketing Team Lead

About the Speaker

Anna Hogan

Digital Marketing Specialist

About the Speaker

Tyler Lance

SEO Specialist

About the Speaker