Paid Search for a Multi-Device World: New Rules to Drive Clicks, Calls and Customers

A lot has changed in the past two years in the world of paid search. The strategies marketers used for driving and optimizing conversions in AdWords and Bing are not enough anymore. Today is a mobile-first world, and we’re just living in it. We must adopt new ad formats, targeting strategies and optimization to help drive clicks, calls and customers.

You’ll learn about:

  • New research on how the search landscape has evolved
  • The latest ad formats and targeting strategies to engage consumers
  • How marketers are using click-to-call to drive sales
  • Attribution and optimization best practices for a competitive edge

Date & Time

October 31, 2018

1:30PM - 2:30PM CST



Price: FREE

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