Paid Search and Digital Marketing 201

This session is a follow up to our Paid Search 101 course. It’s intended for those who see the value of using paid search and digital advertising to build their brand – but are ready to get down to brass tacks and the “how to” involved in implementing a program. We’ll cover the keys to getting your paid search & digital advertising program off the ground, including:

  • Setting up your accounts
  • Best practices for setting a budget and managing spend
  • Analytics and how to monitor campaign performance
  • Gauging return on investment

Date & Time

May 11, 2017

1:00PM - 2:00PM CST



Price: FREE

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