Paid Search and Digital Marketing 201

This session is a follow up to our Paid Search 101 course. It’s intended for those who see the value of using paid search and digital advertising to build their brand – but are ready to get down to brass tacks and the “how to” involved in implementing a program. We’ll cover the keys to getting your paid search & digital advertising program off the ground, including:

• Setting up your accounts
• Best practices for setting a budget and managing spend
• Analytics and how to monitor campaign performance
• Gauging return on investment