Marketing Attribution 101: Attributing Campaigns to Conversions

Marketing attribution measures the impact that marketing campaigns and digital channels have on revenue by assigning credit to the different marketing touches from lead acquisition to close. Understanding how your marketing activities move a buyer down the funnel is critical for today’s multi-faceted, multi-channel B2B buyer. In this webinar, we will learn how to track, connect, and credit marketing activities to leads.

What You’ll Learn:

– Understanding the problems faced when attributing opportunities
– Using Google Analytics & CRM Data to attribute leads
– Creating dashboards to track and credit the right channels