Manufacturing Roundtable: From Idea to Impact

Building Customer-Driven Products with Strategic Marketing

How do you ensure your next product launch isn’t just a shot in the dark?

We are excited to welcome Don Melnikoff, innovation expert and COO of Imagen Energy, for our two-part roundtable event, where innovation meets marketing strategy. If you’re a B2B and manufacturing professional interested in bridging the gap between product development and go-to-market execution rooted in real customer insight and proven ABM strategies, you won’t want to miss this event!

Part One: Innovation that Sticks

In this session, Don will share the tools and frameworks used to build structured innovation systems that help entrepreneurial organizations scale through focused, repeatable, and market-responsive innovation. Discover how early customer feedback, internal idea vetting, and demand signals can determine whether a product is worth pursuing, long before launch.

Part Two: Fueling Your Launch with ABM

Once your product idea is set, how do you take it to market with focus and confidence? This session will walk you through a go-to-market strategy that utilizes an ABM approach to target the right accounts, activate campaigns, and measure ROI.

– Meet the Speakers –

About The Manufacturing Roundtable Event

This quarterly, invite-only event is a place for like-minded individuals to gather, network, and share insights into their experiences related to the manufacturing industry. Tap into the resources of others in your field who are experiencing the same day-to-day challenges. Learn from your peers and make valuable connections.

Learn More About This Event