Invite Only: Digital Marketing Roundtable Event

Come LEARN, SHARE, and GROW with us.

Topic: Search Marketing

In 2021, over 2.14 billion people worldwide are expected to buy goods and services online, this is up from 1.66 billion global digital buyers in 2016. With this increasing number of consumers researching and shopping for products and services online, search engine marketing has become a crucial strategy for increasing a company’s reach.

SEM is able to leverage the power of search engines like Google and Bing to reach potential customers at the perfect time and place.

Learn: A Presentation by Becky Miller, Marketing Manager at First Bank Financial Centre

Search engine marketing (SEM) is one of the most cost-efficient ways to reach your target audience when they are ready to buy.

Research shows that 90 percent of online searches are conducted by people who are at the end of the buying cycle and when done correctly, SEM will help get your ads in front of your target audience.

SEM is a big part of First Bank Financial Centre’s (FBFC) story with Top Floor.  Join us in welcoming Becky Miller, Marketing Manager at FBFC as she walks through what it takes to build and maintain a successful web presence through SEM, research, tracking and content creation.

Share: Group Discussion

Grow: Getting Started With Marketing Attribution: Web Analytics by Justin Kerley, Director of Search Marketing

Knowing how effective your marketing channels are at driving business is essential to strong planning, budgeting, and resource allocation. With more and more marketing efforts focused on driving users to websites, we have the opportunity to gauge the efficacy of these campaigns through the use of web analytics. In this session, we’ll talk about how to effectively set up and report on the value of your marketing channels using Google Analytics.

Agenda:

8:00 – 8:30 Registration, coffee, and networking
8:30 – 8:45 Introductions, breakfast, opening remarks
8:45 – 9:30 LEARN: Becky Miller of First Bank Financial Centre
9:45-10:00 Sponsor Introductions
10:00 – 11:00 SHARE: Group Discussion
11:00 – 11:30 GROW: Getting Started With Marketing Attribution: Web Analytics by Justin Kerley, Director of Search Marketing

About The Digital Marketing Roundtable

The Digital Marketing Roundtable is a quarterly invite-only event designed to give marketing executives and business leaders the opportunity to network with like-minded professionals in the area while learning how others have been leveraging digital marketing tactics. This event has been designed to address the challenges and interests of professionals who have the responsibility of crafting a marketing strategy, allocating budgets, overseeing the execution, and reporting on the results.

Our Sponsors:

MPI Logo Workwise Software Logo Video Wisconsin logo


Event Speaker(s)

Justin Kerley headshot

Justin Kerley

Managing Director of Client Services and Finance

About the Speaker

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Date & Time

July 19, 2019

8:00 AM - 11:30 AM CST


Location

Westmoor Country Club, 400 S Moorland Rd, Brookfield, WI 53005


Price: FREE

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