Invite Only: Digital Marketing Roundtable Event
Come LEARN, SHARE, and GROW with us.
It takes a lot of time and effort to develop and maintain a marketing campaign that resonates with your intended audience. But more-so, as strategic thinkers, the development of a marketing plan takes even more consideration. We’re always searching for ways to gain the oh-so important competitive edge, identify that under-dog marketing channel, and create that winning marketing strategy. On top of all that, B2B consumers continuously expect businesses to provide experiences tailored to their needs, interests, and habits. Join us as we discuss how to navigate successes in difficult situations, leverage new opportunities, and strategize to get the most with an integrated approach.
8:00 – 8:30 Registration, coffee, and networking
8:30 – 8:45 Introductions, breakfast, opening remarks
8:45 – 9:30 LEARN: Managing Brands In a Post-Acquisition World, presented by Elizabeth Johnson, Director of Marketing, Copesan, Terminix Commercial.
9:30 – 9:45 Break
9:45-10:00 Sponsor Introductions
10:00 – 11:00 SHARE: Table Discussion, lead by Justin Kerley, Director of Search Marketing
11:00 – 11:30 GROW: Better Together: An Integrated Approach to Success, presented by Sarah Kloth, Director of Digital Strategy
When One Plus One Equals Four….Maybe – Managing Brands In a Post-Acquisition World
Speaker: Elizabeth Johnson, Director of Marketing, Copesan, Director of Marketing – National Accounts, Terminix Commercial.
From culture to clients, navigating organizations after an acquisition can be a challenge. But, combining forces with another organization also opens the door for exciting new opportunities not previously possible. While there’s no magic formula for acquisition success, as marketers, there are tangible ways we make our brands ready to focus on the positive, confound the competition and leverage new partnerships for increased growth.
About the Speaker:
Elizabeth (Liz) Johnson joined Copesan in July 2010. She leads the Marketing department for all Copesan Services, Inc., brands, including national accounts and two operating companies offering regional residential and commercial pest control, Wil-Kil Pest Control, and Holder’s Pest Solutions. She is a member of Copesan’s executive management Steering Team, reporting to the President.
In 2018, following the acquisition of Copesan Services, Inc., by Terminix International, a division of ServiceMaster Global Holdings (NYSE: SERV), Liz added the role of Director of Marketing, National Accounts, for Terminix Commercial, leading the dual national account brand strategy of Copesan and Terminix in commercial pest control. Her responsibilities include strategic planning, program and process development and defining the client experience, along with all traditional B2B Marketing department activities.
Prior to joining Copesan, Liz worked in the food industry in multiple roles, including serving as an Account Manager for an advertising agency specializing in foodservice consulting, and in marketing and product development for The Sartori Company, an artisan cheese manufacturer. She also has experience in other industries including higher education and commercial real estate where she began her Marketing career.
Liz earned her Bachelor’s degree in English and Professional Certificate in Web Design and Development from the University of Wisconsin – Milwaukee and has completed graduate work at the University of Michigan – Ann Arbor. She is a current committee member of the Professional Women in Pest Management; the Sales, Marketing and Development Committees for Copesan; and past member of the PPMA Marketing Council for the National Pest Management Association.
Leveraging the dual brand strength of Copesan and Terminix, along with our unique local expertise and national coverage, we offer over 150 years of combined experience protecting commercial national account clients.
Copesan’s alliance of regional pest management providers are united to provide consistent, premium quality service, specializing in food safety-conscious and third-party audited industries such as retail – food/grocery, food processing, foodservice and transportation.
Terminix Commercial offers extensive expertise in the retail – nonfood, health care, hospitality and property management industries, alongside their comprehensive termite protection programs and the best service guarantee in the business. Together, we offer proven pest management solutions for any business in any industry.
Date & Time
January 25, 2019
8:30 AM - 11:30 AM
Westmoor Country Club, 400 S Moorland Rd, Brookfield, WI 53005