Digital Marketing Roundtable Event
This event is temporarily being held virtually via Zoom.
Planning for Success: How to Approach Your 2022 Marketing Strategy
As marketers, we know that developing a solid marketing strategy requires creativity, innovative thinking, an analytical approach, and of course time. But where to start? We’re gathering a panel of industry experts to share their secrets to transforming year-to-date performance into their next killer marketing strategy.
This manufacturing-focused roundtable event will be unlike any other we’ve hosted in the past! We’re ditching the traditional presentation and jumping right into the good stuff. Join us on Friday, October 22nd for open Q&A with seasoned marketing professionals. Come with questions big or small, and leave with actionable ideas to help plan for your 2022 marketing strategy.
Meet the Panelists
Vice President, Lakewood Instruments
Over his 25+ years career, Lloyd Brown’s experience has ranged from manufacturing engineering to sales, marketing, and executive management. In that time, marketing has changed from brochures, folders and giveaways to today’s SEO, PPC, marketing automation, sales automation and doing everything online. Even so, Lloyd understands that the principles are the same – get more leads and convert them into buying customers who become brand evangelists.
Senior Technology Consultant, Chortek
Karl spent the first 10 years of his career in the manufacturing industry, working in operations, continuous improvement, and information systems. Today, he works with dozens of small and medium-sized businesses helping them select, implement, and optimize Enterprise Resource Planning (ERP) systems or accounting software. Karl helps SMBs establish digital transformation strategies that integrate business processes.
Marketing Director, Chortek
Sammi has spent 15 years in the marketing and advertising industry, starting as a street teamer and Promotions Coordinator for The Onion and working her way up from there. Her experience in large and small agencies, and now in-house at a professional services firm, has made her uniquely equipped to see a campaign from all angles. Sammi’s goal is to bring out the uniqueness in any client through strategy, compelling writing, and strong, cohesive branding. She loves helping companies grow into a distinctive brand.
Digital Account Strategist, Top Floor
Anne has a special interest in the planning and strategy of Top Floor’s manufacturing clients with a more diverse digital profile. She works hand-in-hand with those clients looking to take an integrated approach to marketing by connecting target audiences with the right message, through the right channel, at the right time. Her experience working with a wide variety of manufacturing and industrial clients has given Anne exclusive insight into the trends of manufacturing marketing.
About The Digital Marketing Roundtable
The Digital Marketing Roundtable is a quarterly invite-only event designed to give marketing executives and business leaders the opportunity to network with like-minded professionals in the area while learning how others have been leveraging digital marketing tactics. This event was created to address the challenges and interests of professionals who have the responsibility of crafting a marketing strategy, allocating budgets, overseeing the execution, and reporting on the results.
Date & Time
October 22, 2021
10:00 AM - 11:00 AM CST