Digital Marketing Roundtable Event
Due to the COVID-19 pandemic, this event has been reformatted and will be held virtually via Zoom.
Selling to the New Generation of Buyers: How to Stand out Among the Rest
Over the last year, we’ve seen major economical changes and shifts in how business is being conducted. One of these significant trends needs to be brought to light: The recent rise of millennials taking over the c-suite as a result of the COVID-19 pandemic. Since March 2020 – over 3 million workers aged 55-70 have left the labor force, voluntarily or not. Now, workers between the ages of 25-40 are filling in these gaps.
For years, we’ve been talking about the rise of millennials in decision-making roles, but we haven’t seen a massive shift like this one.
How do you quickly adjust your marketing to this emerging generation of buyers that have new ideas and goals? In this media-driven culture we live in, millennials have marketing messages thrown at them all day, whether they search for it or not. How do you stand out among the rest? It might be time to get creative with content, social media, and other more integrated marketing strategies.
Join us Friday, April 23rd for an interactive discussion about selling to the new generation of buyers and what you need to be doing to make an impression.
About The Digital Marketing Roundtable
The Digital Marketing Roundtable is a quarterly invite-only event designed to give marketing executives and business leaders the opportunity to network with like-minded professionals in the area while learning how others have been leveraging digital marketing tactics. This event has been designed to address the challenges and interests of professionals who have the responsibility of crafting a marketing strategy, allocating budgets, overseeing the execution, and reporting on the results.
Date & Time
April 23, 2021
10:00 AM - 11:30 AM CST