Invite Only: Digital Marketing Roundtable Event
Come LEARN, SHARE, and GROW with us.
Topic: Marketing in the Manufacturing Industry
Every company struggles with developing and implementing a successful marketing strategy, however it can be especially difficult for manufacturers. The manufacturing industry faces its own set of unique challenges – the complicated products and processes, various target markets and personas, limited resources, and old school approach to marketing. But, for the manufacturers that recognize these setbacks and address them ahead of their competition, it can lead to increased sales and revenue.
With B2B and manufacturing companies being a core focus for Top Floor, this roundtable event will feature a panel of industry leaders discussing their approach to digital marketing. The panelists will cover topics from key elements needed for a successful digital marketing strategy, to emerging trends that impact manufacturers, and even how digital marketing has helped address the labor gap.
Learn: The State of B2B Manufacturing Marketing Today Jim Bernthal
Share: An interactive panel featuring leaders in Wisconsin manufacturing
Grow: Closing Remarks
8:00 – 8:30 Registration, coffee, and networking
8:30 – 8:45 Introductions, breakfast, opening remarks
8:45 – 9:30 LEARN: The State of B2B Manufacturing Marketing Today with Jim Bernthal
9:45 – 10:00 Sponsor Introductions
10:00 – 11:00 SHARE: An interactive panel featuring leaders in Wisconsin manufacturing
11:00 – 11:30 GROW: Closing Remarks
Meet the Panelists:
Andrea Strand, Owner of Cutwing Marketing
Prior to opening Cutwing in 2009, Andrea worked as Marketing Manager at Wisconsin Oven Corporation. Her clients come from a variety of industries with the majority in manufacturing. With over a decade of experience in industrial marketing, Andrea encourages an integrated mix of marketing efforts that include both digital and traditional platforms. Andrea’s team strategically plans out marketing programs for clients that focus on lead generation, branding, social media, video marketing, and content creation. Andrea has instilled a proactive client-focused approach in her team that emphasizes ownership of the client’s initiatives, consistent follow up to keep projects moving forward, and continuing education on current marketing trends.
Michael Watkins, VP of Marketing at Rytec Corporation
Michael is a seasoned marketing and communications executive with multi-industry experience encompassing strategy development, brand management, integrated communications, and business development. He has a history of creative ideation and practical problem-solving developed within corporate/client-side, agency and independent consulting environments. Successfully drive integration of marketing and sales initiatives increasing brand equity, marketing ROI and profitability.
Brit Cartwright, Customer Marketing Manager of Ahern
Brit is a forward-thinking marketing professional that offers a distinctive combination of creativity and analytical skill. As the Customer Marketing Manager at Ahern, she is responsible for digital marketing efforts including; lead generation, email marketing, website maintenance, CRM, and also assisting with content and creative design needs. Ahern is a mechanical and fire protection contractor specializing in HVAC, Plumbing, Controls, Sprinkler, Extinguisher & Alarm and Fabrication for construction and service projects. Founded in 1880, the company has over 1,500 employees servicing commercial, industrial, and manufacturing customers across the United States.
About The Digital Marketing Roundtable: The Digital Marketing Roundtable is a quarterly invite-only event designed to give marketing executives and business leaders the opportunity to network with like-minded professionals in the area while learning how others have been leveraging digital marketing tactics. This event has been designed to address the challenges and interests of professionals who have the responsibility of crafting a marketing strategy, allocating budgets, overseeing the execution, and reporting on the results.
Date & Time
October 18, 2019
8:00 AM - 11:30 AM CST
Westmoor Country Club, 400 S Moorland Rd, Brookfield, WI 53005