How Mobile Is Redesigning the B2B Landscape

Fifty percent of B2B search queries today are made on smartphones. That figure is expected to grow to 70% by 2020. The next generation of B2B buyers is amongst us. Historically, B2B companies relied on personal relationships to build their business, from in-person conversations, to industry tradeshows and events, or over the phone communication. The relationship between businesses and customers has pivoted and mobile has been the main contributor to that changed dynamic. B2B customers today do not expect, nor wish to interact with a salesperson until it’s time to decide and they are ready to buy. More importantly, B2B customers expect the same digital experiences that they encounter as consumers – they expect a seamless mobile experience regardless of the industry.