SEO Masterclass for Manufacturers

Fundamentals for Boosting Your Online Search Presence

For many manufacturing companies, Search Engine Optimization (SEO) is still a bit of a mystery. This makes sense because the rules and best practices are always evolving. With the rapid changes in buying behaviors, supply chain distribution, and workforce, manufacturers have been challenged to find a new way of doing business – ready, or not. 

Many have turned their focus to building their online presence, but not many know where to start. Despite the popular misconception that your business thrives on word-of-mouth, the fact is that customers are searching for your products and services online, and if they aren’t finding you – they’re finding your competition. That’s where SEO for manufacturing companies comes into play.

“94% of B2B buyers research online before buying a product.”

In order to keep up, your manufacturing business has to be visible online. SEO for manufacturers is the first step to building a strong and organic brand presence online, but this practice takes time and experience to nail down and outrank your competitors.

This on-demand webinar covers everything from the basics to the top tips for creating an effective SEO strategy. 

You’ll learn about:

• Why is SEO for manufacturers so important?
• Getting started with keyword research
• Understanding technical SEO factors
• Latest best practices and algorithm updates
• How to optimize content for manufacturing websites

Event Speaker(s)

Emily Bandt

Digital Marketing Team Lead

About the Speaker