Creating Content to Fuel The Pipeline

Think about how much content is out there, right at the fingertips of YOUR customers. Millions of options are merely a click away. Buyers are empowered, with the web providing instant gratification. Social media encourages an environment of sharing and reviewing, in real time.

As you can see, it’s very important for companies to reach their customers early on in the buying cycle, and retain the attention of their customers.

What you will learn:

• How content plays such an important role in the marketing process
• Get started on your content strategy
• Best practices

Event Speaker(s)

Anne Cotter

Director, Sales & Marketing

About the Speaker