Better Together: An Integrated Approach to B2B Success

Today, the buyers are in control. About 94% of B2B buyers research products and services online at some point during the buying process. And even more, over 70% of these B2B buyers use three or more channels while researching. The B2B buyers no longer learn about products and services through just one channel. Because of this, it is now more important than ever to practice an integrated marketing approach for your B2B strategy.

During this webinar you will learn about:

• Multichannel Campaign Strategy
• Coordinating across digital channels
• Planning for cross-device usage
• Channel Strengths & Weaknesses
• Aligning Your Messaging
• Tracking Campaigns and Channels

Event Speaker(s)

Emily Bandt

Digital Marketing Team Lead

About the Speaker

Anne Cotter

Director, Sales & Marketing

About the Speaker