Aligning Your PPC & Email Efforts for Success

Many (if not most) small-to-medium sized B2B companies suffer from disjointed marketing efforts: the PPC team doesn’t know what the SEO team is doing, who in turn is clueless about what the email marketing team is doing, who is completely ignorant of what the PPC team is doing…you get the picture. It’s an unfortunate reality. Thankfully, this webinar aims to fix one of the broken links in this disjointed marketing reality. We’ll talk about how PPC and Email can (and should) work together in harmony to achieve common goals.

You will learn how to:

• Grow your email list with PPC
• Leverage your email list in highly-targeted PPC campaigns
• Decrease email unsubscribe and spam rates with PPC remarketing campaigns
• Improve email engagement and conversion rates with PPC testing, and vice versa
• Increase site engagement and conversions with integrated PPC & Email campaigns