Project Overview
Services • PPC & Digital Advertising | SEO | Web Design & Development
Specialty • Drupal | Manufacturing & Industrial
A long-time client of Top Floor, Wisconsin Oven Corporation’s (WOC) website has changed and evolved over the years and was most recently refreshed on the Drupal 8 platform. Currently, we work together on their integrated digital marketing strategy including SEO, PPC, and website hosting.
Wisconsin Oven’s biggest goals have remained consistent over the years, including gaining quality leads through their website and making sure they’re ranking well on SERPs. Due to the fact that several of their primary keywords are often associated with queries not related to their company, we are continually reviewing the opportunities and competitors to look for new ways to rank for the proper customer queries.
Our
Solution
Top Floor built the WOC website to be filled with valuable content including imagery, video, and other resources to reinforce WOC’s expertise and experience in the industrial oven industry. Through the consistent review of keyword opportunities, we are able to keep an eye on SERP ranking and make the necessary changes to stay on top of what’s working in the industry. We couple SEO with PPC campaigns that focus on higher-performing keywords to increase overall traffic and click-through rates.
The Website
Mobile & Tablet Experience
The Results
The WOC website is a rich source of information that is visually appealing and easy to navigate. Using an integrated digital marketing strategy including SEO & PPC, Top Floor is able to consistently improve and fine-tune keywords to increase organic traffic and conversions. Within the past year, WOC has seen great rankings for priority keywords and an increase in leads and conversions.
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