Wil-Kil website on desktop and mobile

Project Overview

Services • Content Marketing | PPC & Digital Advertising | SEO | Social Media Marketing | Web Design & Development

Specialty • Wordpress

Wil-Kil recognized that there were issues with responsiveness and usability of their website. Top Floor’s team assembled a plan for building a refreshed, responsive website as well as a comprehensive strategy for adding unique content to assist with the SEO and PPC campaigns.


During the build and transition of the website, Top Floor made sure that traffic was maintained throughout. This transition included an extensive planning process – a delicate balance between working on the existing site through content management and the SEO campaign, while preparing for the new site. Once that went live, Top Floor continued to focus on making the transition from the old to new site very smooth. By sticking to an editorial calendar with fresh content going out weekly and keeping an eye on SEO and PPC efforts, not only did the traffic stay consistent – it began to increase. Top Floor continues to assist with many aspects of Wil-Kil’s strategy including content, SEO, PPC and maintenance of the website. We’ve also taken on some exciting projects including creating videos featuring Wil-Kil’s capabilities and have run some very successful campaigns on social media.

The Website

Wil-Kil Homepage Wil-Kil pest library webpage Wil-Kil Pest library webpag Wil-Kil About webpage

Mobile & Tablet Experience

Wil-Kil website on mobile and tablet
green bar graph with statistics

The Results

As a result of the work from the team at Top Floor, organic traffic is consistently 35-45% higher in a year over year comparison. In addition, we’ve seen an increase in contact form conversions by 20%. We’ve also added more transparency into their call tracking, allowing us to collect important data.

Residential Ads

The strategy behind these ads was to show various pests in common settings. The audience can then imagine themselves in these environments, such as playing outside with their kids in the grass. By connecting that experience to the image of a pest, a sense of urgency to eliminate mosquitoes from their yards is created. This same idea was applied to several other pests that Wil-Kil works to control such as bed bugs, ants, and rodents.

Wil-Kil Pest Control ad examples
BMA MKE Bell Excellence Award Wi-Kil

Award Winner

The noticeably positive results with the launch of Wil-Kil’s revamped site in 2017 gained Top Floor honors from BMA Milwaukee’s Bell Awards. The Bell Award was in recognition of “Excellence in website design.”

BMA Milwaukee, a local community of professional marketers, developed the Bell Awards to recognize Milwaukee area agencies. Intending to celebrate ideal and innovative marketing solutions that generate long-lasting impressions.

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