Services • Content Marketing | Digital Marketing Strategy | PPC & Digital Advertising | SEO | Social Media Marketing | Strategy & Brand Identity | Web Design | Web Development
Wachtel was previously working with another agency for website management, but they just weren’t seeing the results they were looking for and felt that the agency was not aligning with Wachtel’s goals and objectives. Ultimately, they wanted to position themselves differently within their industry, and needed a different approach to their online presence that would truly set them apart. Without acceptable conversion rates and less than ideal website performance, Wachtel turned to Top Floor for our expertise in growth-oriented digital marketing.
Our team led the initiative to understand Wachtel’s goals and objectives before diving into the website redesign. It was clear that they wanted to set themselves apart from their competition as leaders in science and education. With this goal in mind, we then conducted a complete audit of Wachtel’s website and marketing strategy, along with a competitive analysis.
During this discovery process, we found important opportunities to update their SEO tactics to more modern practices and began to create a comprehensive plan to fill those keyword gaps and boost organic traffic. Developing a content strategy and a clear direction for messaging would be a key piece to the SEO strategy.
Mobile & Tablet Experience
Wachtel’s website now has a fresh new take on the tree service industry with a user-friendly and mobile responsive design. When users see that imagery of trees with the bold branded colors, they immediately think “Wachtel”. The SEO-focused blogs and social media accounts work hand-in-hand to deliver new traffic to the website. Through the promotion of blogs on Facebook, Wachtel maintains more than double the average engagement rate – Even throughout their off season. With this, and the SEO structure of the site, Wachtel eliminated irrelevant website traffic and saw a significant increase in leads within the first few months. Digital marketing was previously a small portion of Wachtel’s focus, but with the right team behind them and an integrated approach, it now contributes to a large percentage of their overall sales.
Continuing The Work
Our work doesn’t stop at the launch of a website. In a continuous effort to find new marketing opportunities, we are currently working with Wachtel to build new website pages that will increase the user experience, as well as the website’s search engine ranking. Our teams are collaborating behind the scenes to offer visitors a unique experience that will help them learn about their trees, pests they might be susceptible to, symptoms to watch for, and treatments that can help.