Project Overview

Services • Content Marketing | PPC & Digital Advertising | SEO | Web Design & Development

Specialty • Manufacturing & Industrial | Wordpress

At the point that Toolcraft Machining sought out help from Top Floor, they were preparing to change the way they obtained new leads. Toolcraft was ready to move away from old, traditional methods and wanted to begin utilizing their website to draw in and track new prospects. However, before this change could take place, Toolcraft knew they needed a fresh, new website that would accurately represent their unique expertise and their Toolcraft culture.


From the beginning, we recognized Toolcraft’s overall site speed struggle and lack of diversity throughout the pages of their website. To help improve site speed we helped them understand what certain features slow down sites overall and came up with a more compelling and interactive approach to show the imagery versus using video.

Along these lines, our search engine optimization (SEO) team dedicated research time to discovering new and competitive target keywords that would help Toolcraft’s overall ranking on Google and would put them on the map – so to speak. 

Toolcraft also expressed the lack of depth and overall interest in their interior pages. Our website design and development teams addressed this by adding certain elements to each listing and detail page for more content and imagery to help enhance Toolcraft’s need to showcase that their company does more than just machining. Subtle functionality and interactivity was also added to keep the users interested as they explore the site while adding a modern touch.

The Website

Toolcraft website materials page Toolcraft capabilities page Toolcraft capabilities page Toolcraft website team page

Mobile & Tablet Experience

Toolcraft website on mobile & tablet
green bar graph with marketing metrics

The Results

Toolcraft Machining’s reinvented website includes a compelling design that engages users and supports the Toolcraft brand. As a result of the collaboration between Top Floor and Toolcraft, the website has seen a significant increase in site speed performance, user interactions, and organic conversions.


Our PPC team works hand-in-hand with Toolcraft to assist in meeting their various objectives. Each paid strategy recommendation we make directly impacts a correlating goal. Together thus far, we’ve completed a paid search audit that identified new account optimization opportunities, discovered more than 40 organic target keywords that can be applied to current ad groups, and a 15% increase in paid conversions. 

Google search on tablet

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