Services • PPC & Digital Advertising | Web Design & Development
Specialty • Manufacturing & Industrial | Wordpress
Super Products has been partnered with Top Floor for their digital marketing needs since 2008. In that time we’ve developed results-driven search engine optimization (SEO) and pay-per-click (PPC) strategies, as well as 2 previous website redesign projects. It’s recommended that a website goes through a refresh or complete redesign every 3-4 years. With the 4 year benchmark approaching, Super Products wanted to take the opportunity to update several aspects of their website including design, content, and custom content management system (CMS) functionality.
To begin the Super Products website redesign, our web design team focused on two primary goals: a design that would give Super Products the WOW factor they need to stand out from competition and drawing attention to the primary call-to-actions (CTAs). The new design would be very visually appealing with vibrant, high contrast colors and photography. We also needed to make large updates to the product detail pages in terms of layout and organization of content such as specifications, features, and options. To draw users into designated CTAs, we made the Specs Download and Video prominent at the top of the product detail page. In addition, we designed new sections specific to just Rentals.
To address Super Products’ desire to create new pages themselves. Our website developers implemented a flexible template layout that gives Super Products the ability to create new landing pages with ease that best suit their marketing needs. The team also added new functionality that would give users the ability to find sales reps and dealers using the interactive “Super Locator”, or to rent or buy trucks from the product detail pages.
Mobile & Tablet Experience
The new look and feel of the Super Products website has proven to meet their online goals. Only a few short months following the Super Products website relaunch, we’ve seen an increase in requests for quotes, conversions, as well as the average number of pages per session.
“We’ve had nothing but positive feedback from our customers and reps. The new website has been a huge success for our business.”
Our PPC experts utilized the newly built out Rentals website pages as a key part of the Super Products PPC strategy. We focused heavily on directing users to the new landing pages and optimizing the campaign by expanding targeted keywords, revising ad copy, and creating new Rentals display ads. From the PPC optimizations conducted on the Rentals campaign, Super Products has seen a 240% increase in leads and a 75% conversion rate increase.