Project Overview
Services • PPC & Digital Advertising | SEO | Web Design & Development
Specialty • B2B Businesses | International Solutions | Wordpress
Gondola Train originally considered a website redesign with Top Floor because they completed an ExportTech training program to help them determine how to market their products on a global scale and they recognized the need for a more effective web presence.
They knew that their website was dated and did not have the proper mobile capabilities. As a growth oriented company, the need for a higher quality online presence was necessary for success.
Our
Solution
Our main goal in the website redesign was to give Gondola Train an updated, user friendly website while showcasing their custom moving systems. With a sizable audience in the French-Canadian market, the website needed to be accessible for both English and French speakers. This was necessary to achieve the objective of global expansion.
Our secondary goal was to drive more leads from the website. The old website lacked some of the content it needed to explain the product lines in a clear way, which led to low conversion rates. Driving more leads and maintaining a strong user experience was key in the redesign. This meant identifying keywords that their ideal customer might be searching for, incorporating them in the new copy of the website, and creating clear call-to-actions throughout the website design was critical to improve lead generation.
The Website
Mobile & Tablet Experience
The Results
The website was launched on the expected deadline and went smoothly with very few bumps in the road. The website is fresh, easy to navigate, and uniquely demonstrates Gondola Train’s product line. It focuses on the user at the center – with pages featuring Gondola Train’s products, expertise, and extensive resources. Since launching the website, organic traffic increased 7.31% year over year, the total conversion rate increased 608.54% year over year, and ‘Contact Form’ submissions from all sources increased 416.67% year over year.
Top Floor and Gondola Train continue to have a great partnership and are working together on a digital marketing strategy including SEO and PPC.
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