Project Overview
Services • Content Marketing | PPC & Digital Advertising | SEO | Social Media Marketing | Web Design & Development
Specialty • Drupal | Manufacturing & Industrial
Elite has been a long-standing client of Top Floor since 2014 when we collaborated on a new website and began a recurring relationship including PPC services. Since then, we have continued to grow with Elite and consider ourselves an extension of their marketing team providing SEO, PPC, and social media services on a monthly basis. Most recently, we have begun work on a brand new website for Elite, featuring an updated design and improved user experience.
Our
Solution
The key to our successful relationship with Elite is collaboration. In order for Top Floor to really understand Elite’s services, our team submerged themselves within their sales, marketing, and product teams. They look to Top Floor as the experts and trust our instincts and recommendations, while also playing a very involved role. This relationship dynamic has helped us continue to grow their account each year.
Recently, Elite’s goals have been focused on increasing organic and paid traffic to their website, and in turn, driving more qualified leads. They are also very focused on brand awareness and increasing the overall engagement with their content. To reach these goals, Top Floor is focused on creating fresh content surrounding Elite’s core services through an integrated strategy featuring social media, content marketing, and email marketing. The teams work collaboratively to create unique, and impactful content, which further fosters a successful relationship.
The Website
Mobile & Tablet Experience
The Results
Through years of a successful partnership between Elite and Top Floor, we have seen several areas of improvement in SEO, PPC, and Social Media. Using an integrated approach, and each service working together as a total package has proven to be the best option for Elite. There have been improvements directly related to their goals, including increased traffic from both organic and paid channels plus an increase in overall quality leads. Elite has also seen an overall engagement increase as a result of our collaborated content marketing efforts (social media, e-mail marketing, etc.)
Client
Testimonial
Elite Electronic Engineering is a product testing service provider across a host of industries. Communicating what we do can be a challenge, which is why we continue to choose the team at Top Floor after 20 years.
Top Floor is a genuine partner that takes the time to understand our business so we can craft our message and build the tools to convey it together. Top Floor’s expertise in all digital marketing (SEO, PPC, web design) helps us align our content and messaging. With their understanding of social media platforms and skill in their use, Top Floor has helped broaden Elite’s reach. We look forward to continuing our relationship with Top Floor as the scope of our business grows.
Pay-Per-Click
For many years, our PPC team has worked hand-in-hand with Elite to help meet various goals. Recently, the focus has been on increasing organic traffic to EMI/EMC and Environmental Testing pages, increasing quality leads, and optimizing for visual promotions. Through careful analysis of keywords and reporting, we’ve worked on optimizing ads and landing pages and have created an emphasis on video.
Elite’s overall paid traffic has seen a 41.5% increase and a 3.5% lift in leads. Additionally, paid traffic to the EMI/EMC pages during this period has improved by 21%.
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