CQL Desktop & Mobile Mockup

Project Overview

Services • SEO | Web Design & Development

Specialty • Wordpress

CQL approached Top Floor in search of a simpler website solution. It had been 4 years since they last redesigned their website, and in that time had outgrown the functionality. They desired a custom content management system (CMS) that would allow them to update the website efficiently and at their leisure. 

Not only did CQL yearn for a user-friendly CMS, but they also knew the website required technical aspects to improve search engine optimization (SEO), calls to action, user experience, and reporting. At the time, the CQL website structure was not clear and concise, their website forms were not embedded within the site, and they did not have a strong grasp on their Google Analytics data. CQL envisioned having a mobile-optimized website with a modern design, intuitive navigation, and trackable conversions.


Our expert web designers and developers saw this as a perfect opportunity to build a website for CQL that was easy to manage and worked for their strategy and their goals. 

First and foremost, website accessibility was a high priority to include in the code, design, and features to cater to CQL’s users. Before launching the website, we ensured it would pass Americans with Disabilities Act (ADA) compliance standards. 

The next step was to tackle content. CQL offers a large variety of resources to their clientele and wanted a way to consolidate and organize their content for easier access. We worked with CQL to develop a sitemap that simplified the navigation by combining and removing pages throughout the site. Our SEO team also delivered a strategy for the content on the website to be optimized for search results.

The Website

CQL resources webpage CQL Accreditation page CQL team webpage

Mobile & Tablet Experience

Phone Tablet Mockup CQL
Green bar graph with marketing metrics

The Results

As a result of the work with the Top Floor team, CQL now has a website that properly represents their brand and the important work they do. The new website has been fully integrated with SEO, is mobile-optimized with a modern design, has streamlined navigation, and has a robust resource library that houses the large offering of resources. Not only that, but their improved backend experience with WordPress gives CQL the ability to easily update and create new pages within their site. 


From the first planning meeting to the final launch, the entire process was extremely positive! They were not only responsive to what we wanted, but especially proactive in addressing what we needed. Our previous website included hundreds of pages of articles, resources, manuals, etc., so our website development was no easy task – yet, they delivered every step of the way.

- Seth Petre, Director of Marketing

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