Job Description

What You'll Be Doing

The PPC specialist is responsible for creating impactful online advertising strategies for Top Floor’s clients, implementing the tactics that support those strategies, providing effective analysis, and communicating with internal and external marketing teams, keeping all stakeholders informed of progress.  You will coordinate Top Floor’s client marketing efforts in tandem with specialists of other disciplines as well as account managers.

  • Design PPC strategies that align with client business objectives
  • Develop and manage a variety of online advertising campaigns cross-channel and cross-platform (including Paid Search, Display, Mobile, Video, Shopping, etc…)
  • Utilize analytics platforms (primarily Google Analytics) to evaluate advertising and website performance toward stated goals and make recommendations for continual improvement
  • Daily implementation of paid search tactics including: keyword research, ad copy writing and testing, bid management, budget allocations, and landing page analysis
  • Build strong client relationships by growing client revenues, providing client education, and presenting additional digital media opportunities where appropriate
  • Create monthly client reports (with more frequent internal monitoring & reporting on quality score, conversions, average cost per click, average position, impression share, and other important metrics)
  • Work with members of various disciplines to provide the best marketing solution to clients
  • Stay current on latest search marketing trends and maintain relevant industry certifications (Google AdWords, Bing Ads)
  • Manage time and workload effectively to achieve department resourcing targets

Job Requirements

Who We're Looking For

  • 2 years of experience managing Paid Search Campaigns
  • Proficient with: Google Analytics, Google AdWords (and Editor), Bing Ads (and Editor), Microsoft Office Suite (PowerPoint, Excel, Outlook, Word)
  • Ability to commute to the office Monday – Friday

Valued Additions

A Plus, But Not Required

  • A/B and multivariate testing experience
  • Product Listing Ads experience
  • Social advertising experience
  • Automation, scripting and programming experience
  • Google Analytics certification

Job Benefits

Working here, you will enjoy:

  • Employer Matched 401K
  • Health Plan
  • Health Savings Account
  • Flexible Hours
  • Casual Workplace
  • Free Starbucks Coffee & JIF peanut butter

Throw Your Hat In the Ring

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