Mistake #9: Writing Marketing Off as Just Another Expense
80% of CEOs don’t trust marketers. Yet 91% do trust CIOs and CFOs.
This often stems from the fact that marketers are disconnected from the financial realities of the business. Higher click-through-rates, better landing page conversions, lower bounce rates are all great – but what matters most is knowing what’s really driving sales.
Marketers can no longer get by with the old “half of my budget is wasted, I just don’t know which half.”
The data is there to measure and prove marketing’s contribution to the bottom line. High performing manufacturers are increasingly looking at their marketing programs like a quota carrying sales rep with data in hand to quantify their impact as a true revenue driver.
Want to read Mistakes #1-8? Check out our e-book!
We wrote an e-book outlining the opportunity modern manufacturers have to get ahead and win. The title is Top 10 Marketing Missteps Made by Most Manufacturers, and it highlights what the very best are doing in contrast with those stuck the the status quo.
Let us know what you think of it in the comments!