What Type of Content Should Businesses be Writing Right Now?


Our world is currently facing a very serious challenge with the spread of COVID-19, which presents your business with new opportunities to send out content in different ways to your customers and prospects. As a business owner, we know you’re looking to survive this wave and come out successful on the other end, so we’ve put together a list of the top content ideas for businesses to survive online during the coronavirus pandemic.

  • Connect on social media. We’re all dealing with the effects of COVID-19, and social media provides a direct line of communication to customers and an outlet to show empathy during this sensitive time. Now more than ever, people are on social media while they’re stuck at home in hopes of getting the latest updates and staying connected, so we encourage you to utilize social media to reassure your customers that you’re still here.
  • Make sure your business can be found. Travel has been reduced dramatically and staying home is officially in order, but, in the rare times that people need to leave the house, they’re looking for nearby destinations for services and supplies. You’ll want to make sure your business is using local SEO strategizes and directory platforms, such as Google My Business or Yelp, to appear for those “near me” searches. And, in terms of the content being shown on these platforms, keep your messaging direct in order to give your customers the answers they need fast.
  • Don’t fall victim to the panic. As a business, you want to keep your customers informed, but not too informed. Sending out updates every hour on the hour will only cause greater confusion and worry for your customers. Instead, put out updates every so often with comforting messages of support, reassurance, and positivity for the future. And remember, it’s okay to not know everything, just be transparent about it with your customers.
  • Use this down time to make updates. Have you been pushing off that website redesign project because you just haven’t had the time? Do you wish your social media posts were more on brand? Well, now is the time to utilize a shift in demand to finish your digital to-dos and share the exciting news with your customers. A positive announcement regarding updates to your business will give your customers a breath a fresh air from all the chaos in the world.

Keep Your Customers Calm

As a common practice during this coronavirus pandemic for content marketing, positivity and reassurance are a business’ best friends. Customers want to know that their favorite establishments are surviving this new normal with them, so taking your customers along for the ride through various outlets of online marketing will ensure you have the support to get to and through these difficult times.

Trust the Experts at Top Floor

We hope these content ideas for businesses get your creative juices flowing with ideas on how you can keep your customers and prospects informed. If you have any questions about how your business should manage the effects of this pandemic or want to discuss your digital marketing strategy, we’d be more than happy to schedule a video call with you.