Update within Google Tag Manager Preview Mode

What are some of the core items that your marketing team or you use when tracking traffic and conversions on your website?

Google Analytics, a must.

Google Search Console, of course.

Google Tag Manager, a no-brainer.

The three ‘G’ tools are handy when going through your metrics to ensure that you are getting the most accurate information when reviewing the previous numbers that your website is seeing through the variety of channels of traffic. The third ‘G’ listed above; Google Tag Manager just received a recent update to help you ensure that those metrics are being tracked correctly to a whole different level.

Preview Mode Overhaul

Though preview mode isn’t a completely new tool within Google Tag Manager, GTM, the preview mode is an incredibly useful feature that wasn’t as comprehensive as what the tool is now. Previously, the tool showed up in a pane at the bottom of your window and only tracked tags that fired and interactions that occurred on the page you were on.

Now, the preview mode tool opens in a separate tab and tracks tags and interactions for the duration of your session on the site. This allows you to see a more comprehensive overview of the actual interactions taking place on your screen.

How do I use this tool?

Let us walk you through quick how you can utilize the new Preview Mode tool provided by Google Tag Manager.

1. Log-in to your Google account and access your accounts workplace.
2. Once in your workspace, look in the upper right-hand corner and click preview.
3. This will direct you to Tag Assistant where you can enter a designated URL that you would like to navigate to on the website.
4. You can then go through to complete any sort of trigger that you are hoping to see if it is firing correctly.

Start Testing Your GTM Setups

Now that you know this quick and painless way to preview your triggers, give it a test yourself to see if it is firing as it should be when someone is completing a contact form, or even clicking an email to reach out to your team. This is a simple process that should be set up when entering in a new tag in Google Tag Manager.

Don’t feel comfortable doing this yourself? Top Floor is a trusted team that is happy to help you with ensuring that everything is running smoothly with your tags, conversions, and much more. Contact us today to learn about how the Top Floor team can help you further understand and help you with your digital marketing needs.