Unlocking Your Site’s Internal Linking Potential


How often do you think of linking to related pages on your website when posting a blog or even adding a new page to your existing content? The answer is surprisingly less than you would think it would be.

There are two different types of linking, external and internal. External linking is a link pointing you towards a different domain that is relative to the information you are providing. Internal linking is a link from one page on your website to a different relative page on your website.

This is a simple practice that Top Floor has excelled at helping our clients utilize throughout their websites. Let’s dive into some of the ins and outs of internal linking.

Components of Internal Linking Power

There are three different components of internal “link power” that we have broken out to help you understand the potential of linking.

Click Depth

Click depth contains anchor text, links in and links out.  With click depth, links only matter as to depth from the previous link and the anchor text on that link.  This goes back to the keywords that you are using within your context.

URL Structure

There are two different aspects of URL structure in canonicals and nofollow.  These are important aspects of the search engine crawl.  Canonicals and nofollows can be roadblocks that we typically overcome easily.


Taxonomy is made of three parts. Governance, logistics, and keywords.  The most important aspect of this is the keywords that you provide within your internal linking.  Search engines care about keywords and are essential to your ranking well within every search engine.

Utilizing Internal Linking

There are a lot of great ways to set up your internal linking strategy, but you must add the right internal links to ensure that Google understands the connection between the two pages on your website.  This can be provided by determining the ideal structure for your site. Creating the best site structure for your website unlocks the internal linking potential you are looking for. Once that has been figured out, the internal linking can begin by adding navigational links, linking hierarchical pages with contextual links, linking hierarchical pages, and anchor text.  These different forms of links are best practice to creating great value within your internal linking and ensuring that you are growing that traffic throughout your website.

Top Floors digital marketing specialists have helped so many of our clients grow their internal linking with their content on their website and we would love to help you as well.  To learn more about internal linking throughout your website, contact us today to see how we can help your growth.