Benefits of Supplementing Your In-House Team with A Digital Marketing Agency

Content | PPC | SEO | Strategy

So you’re deciding if a partnership with a digital marketing agency is the right move for your business. This is no small decision and tends to be a tough one to make if you already have an in-house marketing team. Many manufacturers with in-house marketing teams find it difficult to justify using an agency, not only because of the cost but also the coordination it will take. There are so many benefits of working with a digital marketing agency that you may not have yet considered.

Working With A Digital Marketing Agency Partner

Before we dive in, today we’re specifically talking about finding an agency that is a partner, not just a service for hire. We consider ourselves as an extension of your marketing team (we’d probably move in if we could). Top Floor is not the extended relative you only see during the holidays; we are the people you call when you need help moving or someone to go to a Brewers game with. Finding the right agency partner may take some time but when you do – you will reap the benefits. Let’s get into what those will look like. 

Let the Experts be the Experts

Some of the best success stories I’ve had with clients are those that have an in-house marketing team (here’s one of my personal favorites). There is a mutual respect that the client is the expert in their area of B2B marketing and Top Floor is the expert when it comes to B2B digital marketing. Our teams are able to work together toward the same goals using a variety of channels. Sometimes It can be difficult for in-house teams “do it all” so adding in a digital agency is a great way to affordably supplement skill-gaps and drive results. 

Working with a digital marketing agency gives you the benefit of using several members who are each a specialist in their field. Not only are you able to work with SEO Specialists, Paid Search Specialists, and other digital marketing professionals, but digital designers and developers too. Many manufacturers do not have their own in-house design team, thus forcing the marketing team to wear many hats. Manufacturers reap the benefits of having access to these teams for a much lower cost than hiring another full-time position.

Access to Digital Teams & Tools

Experience with multiple clients allows the agency to learn and apply knowledge from one client to the next. As a team, we are able to work together to problem-solve and stay current on digital marketing trends. 

On top of that, another benefit of working with a digital marketing agency is that these specialists have access to a range of advanced tools for deeper research. Many of these tools are designed for digital marketing experts and can be quite costly for the purpose of utilizing them for 1 business. Agencies utilize these various tools to help strategize and report on progress over time.

So now what?

If you’re in the midst of determining if a marketing agency is the right option for your company, here are a few actionable items to take with you to help you in your journey toward a digital marketing partner.

  • Determine your budget
  • Make a list of your digital skill gaps (SEO, Google Ads Management, Content Planning, etc.)
  • Determine your marketing goals for the next 6-12 months
  • Make a list of “must-haves” for an agency relationship to work
  • Check out our eBook for some really helpful information: 20 Questions to Ask Your Potential Marketing Partner
  • Get in touch with us! If you have no idea where to start or what you need, our Digital Strategist can help.