SEO Benefits and Improved Content with Google My Business

Did you know that, on average, there are more than 900 searches and over 300 map views for businesses each month? With this type of exposure, you want to make sure your business appears somewhere in these results, right? Well, fully-functioning and properly optimized Google My Business listings can help. In this blog, we’ll go over the Google My Business SEO benefits and how the platform can improve content performance.

How Google My Business Helps with SEO and Content

As large and powerful as Google is, they base their local search results on 3 simple criteria: relevance, distance, and prominence. And, because Google My Business provides space for each of these sections in their listings, there are plenty of SEO benefits. These criteria are broken down as:

• Relevance: How well the listing matches the intent of the searcher.
• Distance: How close your business is to where the searcher is searching from.
• Prominence: How well-known your business is.

If your business optimizes each of these aspects of your Google My Business listings, then your position for ranking higher in the SERP will be much greater. In addition to Google My Business SEO benefits, listings also provide great opportunities for improved content performance as well. As we can see in the image below, businesses are able to add multiple pictures, direct links to content, business information, quick questions and answers, and even reviews to these listings, which gives your business the greatest chance to prove relevance, distance, and prominence to the searchers.

Top Floor Knows Google My Business

Through a sense of teamwork, accountability, enthusiasm, and eagerness to continue learning, our team of digital marketing professionals is regularly staying on top of trends and providing the latest information to our clients, and it’s no different with Google My Business. As a Google-Certified marketing agency, we know what needs to be done to have our businesses feel the Google My Business SEO benefits and see the improved content performance. If you’re ready to grow your business, please get in touch with our team. We look forward to working with you!