Repurposing Your B2B Digital Content

Content | SEO | Strategy

We all know, content continues to be king. Remember that there are many ways for you to add additional value to your current content. Digital content is an ever-growing portion of the B2B world as there has been a further emphasis on being continuously visible online to keep up with the competition. Some of the most popular and effective types of content include: 

  • Webinars (an on-demand library is a great resource)
  • White papers or case studies
  • Blogs
  • Videos
  • Other resources your customers may find useful

These different types of content can be repurposed to showcase the expertise that you have on your website. 

How Should You Repurpose B2B Content?

As your digital content grows, there are a handful of ways that you can take it to the next level.

Internal Linking

One of the easiest ways to enhance your content is to make sure that it is being found from other relevant and important landing pages that users may go to. Whether you are internally linking your content from a product page or other resources that may be similar, it is important to provide that user an easy way to take further action to complete a conversion that is important to your company such as:

  • Contact Us Forms
  • Request a Quote Forms
  • Other important conversions

Blog Posts

Posting content in the form of blogs may be one of the most popular ways to repurpose your content. Take a look to see what your best performing blog posts are, and consider creating a webinar, PDF, or video that may help showcase the capabilities you provide. It is important when writing a blog post to do keyword research and ensure that you are targeting the right keywords for users that may be interested. The blog post can be a short write-up, a series based on the video or webinar created, or even a long-form blog that shows your expertise on the topic you are writing about.

Create Easily Accessible CTAs on Your Website

As you look for additional ways to add valuable digital content to your website, you can create a clickable CTA on the sidebars of products, applications, or even other resource pages. This allows users to access this information to further understand the concept that is being showcased. Pro tip: try including links within your blog posts to other relevant content. 

Read More: What is the Best Digital Marketing Strategy?

As we have outlined several ways to repurpose your B2B digital content, it is important to track the success of the repurposed content. This can be tracked through Google analytics through a variety of metrics. If you need help finding ways to repurpose your content or track its success, contact us as our team of digital marketing specialists can help find the best way to further your expertise.