Marketing Mistake #3: Playing the Catch Up Game
Manufacturing lags behind many industries in evolving the way it appeals to its customers. Many a manufacturing CEO is rationalizing his or her dismal digital presence by saying:
“Well, my competitors aren’t doing much either.”
The progressive, forward thinking leader takes a different approach – and sees opportunity to leapfrog the competition.
“Me too” does not a market leader make.
Want to read Mistakes #1-8? Check out our e-book!
We wrote an e-book outlining the opportunity modern manufacturers have to get ahead and win. The title is Top 10 Marketing Missteps Made by Most Manufacturers, and it highlights what the very best are doing in contrast with those stuck the the status quo.
Let us know what you think of it in the comments!