Google Search Console Insights: The Future of Content Marketing
Google search console is consistently updating to provide marketers with increased insights on our target audiences’ behavior. Google’s team launched a new experience for content creators and publishers to understand how their audience discovered their content and what specific content resonates with their audience.
Google console insights are providing insights based on Google Search Console and Google Analytics data combined. The URLs and keywords found on the two platforms work together to find the most trending queries and the most searched queries over the past 28 days.
You can find the search console insights at the top of your Google Search Console interface. Use this image as a reference to find your insights:
The main focus of Google’s Search Console Insights BETA testing is to help website business owners, content creators, bloggers, and various other types of content promotions with their performance. These are the questions they are hoping to answer when it comes to your B2B website:
- What are your best-performing pieces of content?
- How are your new pieces of content performing?
- How do people discover your content across the web?
- What do people search for on Google before they visit your content?
- Which article refers users to your website and content?
As a content promoter, I focus on keyword growth before, and after publishing a blog. This growth is sometimes overlooked because we don’t always have the insight into what terms on our site are trending. If your B2B site has a blog section, this new insight will help you track the success of your recent blog postings.
These insights have given us additional, specifically on blogs that we recently optimized. We are finding that most of the keywords we are targeting in our blogs are trending. This continues to be a strong resource for all digital marketers. As always, feel free to contact us regarding any type of Google platform or keyword additions. Our team of experts is here for you!
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