Google's Page Experience update, to launch May 2021, will introduce an even greater emphasis on page experience as a ranking factor. Here's what that means.
Looking for virtual ways to have fun with your employees this holiday season? Emily has put together virtual employee engagement ideas for you. Check it out!
Google updated its audience options from custom affinity and custom intent options to combined custom audiences. Read more to learn about these changes.
Marketing through video is the latest and greatest trend in digital marketing, and our team dives deep into the importance of video in digital marketing.
There are many SEO best practices to follow and Internal linking can be one of those best practices for you to follow. Learn how to unlock your website's potential.
2020 threw us some curveballs in digital marketing. Read about what trends we saw in pay-per-click advertising this year and what we think is sticking around.
Digital content marketing includes much more than the blog section of a website. Varying types such as videos, podcasts, and more are covered about in our blog.
Have you wanted to grow your linking within Google image search results? Learn more about how you can grow your traffic with your Google knowledge graph.
September is self-improvement month, a time to reflect and make positive shifts in whatever areas you might need them. See how Top Floor has taken action to improve amid tough times.
Are you wondering how Google Ad Grants work? You're not alone, learn about Google Ad Grants requirements and how you can optimize your campaigns for success.
Google My Business, if used properly, offers a variety of SEO benefits and can actually help you to improve content performance. Learn how and get optimizing!
Ever wonder how to get the Google Guaranteed badge? Google announced a new way to enhance your local pack listings with Google My Business subscription services.
Google algorithms are consistently changing and evolving, however, the Panda, Penguin, & Florida algorithms are still relevant in 2020 for SEO purposes.
Google ranking drops can affect your brand's visibility. From internal site updates to external factors, learn how to identify and fix these drops quickly!
There are many factors that go into a website redesign including cost, time, functionality, business goals, and performance. Avoid a website redesign disaster with a solid plan in place.
CallRail analytics can now be used with your Google My Business. Learn more on how CallRail analytics improves the conversion rate of calls from your GMB listing.
Have you seen a decline in engagement on your business' Instagram? Follow these 4 tips to increase Instagram engagement and achieve social media success.
Looking for an SEO win during and after COVID-19? Check out these 7 SEO content wins that can help you successfully achieve your SEO keyword and content goals.
2020 brings new additions to LinkedIn audience targeting: Company Category and Company Growth Rate. Here's what these LinkedIn targeting options can do for you.
Evaluating your potential web partners is a critical step in a website redesign project. It's important to dive into the details and determine if website best practices are truly being utilized.
Have you conducted a Google Ads audit lately? We compiled a checklist to help effectively analyze your account & identify areas to improve. Learn more!
COVID-19 has taught us to really be a support system for our social media followers, but how do we do that? What are the benefits of it when all this is over?
Businesses must adapt their SEO strategy with COVID-19 changing organic traffic. Explore how you can adapt your SEO strategy to the changes in organic traffic.
We’ve been in the pandemic for over a month and companies are starting to understand the impacts. It’s important to stop, evaluate and plan for how all of this will change digital marketing.
If you’re a company experiencing some downtime during COVID-19 could potentially be your best opportunity to make a shift in your marketing, specifically, your website.
When it comes to insights, as advertisers we are always left in the dark. However, Google has made our lives that much easier with their new conversion tracking.
Many clients are asking how to put forward the right message to their own customers during this heightened time. We’re here to offer some of our advice.
The migration to Drupal 9 will be crucial for your website's functionality and security. Ignoring it can cause potential issues for both your business and customers.
The latest Google local search algorithm update, known as "Google Possum" changes how your business appears in local search. Here's what you need to know.
Google has thrown a core update at us again. We’ll answer what the January 2020 core update means for your website and how to can prepare for the next one.
There’s a lot of hype in the right now about the release of Drupal 9. With any major Drupal update, there come questions about how it will affect websites.
Social media has completely redefined what it means to interact with friends, family, and even strangers - So why would we ever think that it's no place for a business?
Want to learn how to improve your website? These important Google Analytics reports can tell you what’s working, and what needs improvement. Read more!
Your B2B website is more than just an online brochure - It’s one of the most valuable weapons in your marketing arsenal and plays a critical role in the prospect’s first impression of your business.
If you're thinking you can sell to your B2B customers using B2C methods, there are some big differences between the two that you should consider first.
Global search engine optimization is important, but as the number of mobile searches continue to rise, being found online locally has become just as important.
From a high-level, Google E-A-T is an SEO guideline based on Google’s Quality Rater Guidelines which are used by people to assign quality scores to search results.
We have the insight and expertise for what to do if your website isn’t ranking for a keyword, if your site is indexed but not ranking, or if your website isn’t showing up when searched online.
Search engine marketing can be an incredible addition to your advertising arsenal. Learn about the seven deadly sins when it comes to PPC and how to avoid them.
If you think customers aren't looking for a local service business on social media, think again. Learn how to capitalize on one of the biggest sources of inspiration for consumer purchases.
Manufacturing buyer personas can illuminate who your buyers are, the situations they are faced with, and most importantly what goals your buyers are attempting to accomplish.
We talk a lot about what our Core Values are at Top Floor and how they affect the way we do our jobs. These values are the center of our work day-to-day and ultimately shape our company culture.
Financial customers are favoring convenience over loyalty. Focusing on your bank's local SEO will help get you to the top when users are searching for "Banks near me".
You may find yourself asking “How do I get a featured snippet?" Well, you are asking yourself the wrong question completely. Check out what you should do to earn that featured snippet.
Setting up a website for success in search requires early integration of web design and SEO. Here are our top SEO website design tips every brand should be paying attention to.
Capturing users during their research phase using informative content is a great way to get your business in front of prospects early on. Read more on how question-based search queries can help.
If you're a manufacturer facing the industry skills gap, it might be time to rethink your recruitment strategy. Leverage these digital marketing tactics to pursue new talent.
Learn the secrets of how to get clean Google Analytics data by following Marie Kondo’s example and tidy up your account by organizing and purging useless data to spark joy once again.
Reaching the right audience for your marketing campaign is crucial to generating any kind of success. Read more to get all the info on demographic targeting.
Advertising with Google seems essential in the current competitive landscape but is it right for your business? Let us answer that for you and provide some insights into getting started with Google Ad
Is “how do I find my ideal customer?” a question you ask yourself as you run your PPC campaign? These targeting options will help you identify your perfect PPC target audience.
Your web partner will play a critical role in your website's success. Asking the right questions during your selection process can make a big difference in your investment.
Having an accessible website is a growing concern with businesses everywhere. Here's a quick checklist to get you started with your own website compliance audit.
Google Search Console’s refreshed Index Coverage Report breaks down indexation issues and errors in more detail than ever before. Here’s what to look out for.
Keeping up with the ever-changing digital marketing opportunities is part of who we are at Top Floor. Part of knowing what is changing is also knowing how the PPC community views these changes
All too often what our clients struggle the most with for social media is what to post. I’ve put together a list for you of some ideas to get you started!
Recently the Milwaukee Business Journal ranked Top Floor 18th largest Milwaukee-area advertising agency. We are thrilled and honored to be apart of the list.
If we’re not rooted in our Google Analytics every day, the data is overwhelming. With the small amount of time marketers have to review their analytics, here are some helpful Google Analytic reports.
When a marketing campaign has wrapped, your company will want to see the results of their efforts. Learn more about how to approach tracking your results.
Creating content is critical for your website but without a search marketing strategy how will your company get noticed? Learn where to start when implementing a search marketing campaign.
You can invest time laying out the logical case of why marketing is vital to your company, but there are those who still doubt it's effectiveness. Learn the upside to effective marketing efforts.
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Creating a digital marketing strategy can be daunting if you are unsure where to begin. Learn where you should start when constructing a digital marketing strategy.
Google is rebranding their lineup of advertising products to better align with their current capabilities. Learn how these changes will affect the way you advertise on the Google network.
Earlier this year, Facebook made a few changes to the way it prioritizes what types of posts show on member newsfeeds. The biggest change is the “meaningful interactions” update…
Email Marketing is something everyone assigned with marketing related tasks has heard of. It’s not always simple to understand. Where do I begin? Which marketing platform do I chose to go with?
Facebook 7 years ago, was not the Facebook we have now. They’ve given social media marketers everything we could ever wish for! Here are a few of my favorite “not so secret” menu items from Facebook.
Google’s “Speed Update” for Mobile-first indexing is only a couple of months away, and page speed WILL be a ranking factor across mobile AND desktop devices.
Are you or your company going through a big website redesign or overhaul? In this post we talk about the do’s and don’ts of going through a big website redesign with SEO in mind.
What is the most effective marketing strategy? In digital marketing, using search engine marketing, social media, and content marketing are some of the most effective tools.
The EU’s General Data Protection Regulation (GDPR) will go into effect on May 25th of this year. We've created this "CliffsNotes" version to help you prepare for the upcoming regulation.
For manufacturing companies, the recent influx of competitive industry players, technological advancements and marketing investments have made SEO for manufacturing companies critically important.
It shouldn't be surprising that Google has been experimenting with mobile-first indexing for over a year now. They have made it clear in the past that having a mobile-friendly site is something...
As you're planning your digital marketing strategy for 2018, there are some important questions you should be asking yourself. This blog post will break those questions down and offer some...
Are your website and marketing efforts working for you? We've compiled an expert roundup of eight tips to guide your digital transformation to success.
Finding the right candidate is tricky to say the least. Not only does the candidate need the right certifications, experience, and educational level, but on top of that you have to find someone...
Earlier this month, a number of Top Floor employees participated in the 19th annual Milwaukee Empty Bowls charity event at the MSOE Kern Center. Empty Bowls is an event that raises awareness for...
You've probably heard it over and over, that your content marketing strategy is becoming ever more crucial to your brand's success. This means that with the right content, you can achieve the...
The term digital marketing incorporates a whole host of marketing tactics including websites, social media, and content marketing. In Google's study of B2B marketing, they found that eight of the...
Investing in a trade show isn't cheap! In fact, it's often the most expensive item in a B2B marketing budget. First, you have the booth rental space, sponsorships to consider, booth signage...
You hear this all over marketing & advertising articles, your marketing director uses this phrase all the time, but you're not quite sure what it means or don't see the value in spending more time...
When it comes to design and content marketing, the "chicken and the egg" debate often comes up. In what situation is it necessary to have a solid design strategy before you can put forth any...
Browsers to warn users that connections are not secure if you continue to use the unencrypted HTTP protocol on your website.It should come as no surprise to anyone that the main players...
Why can't I edit my Facebook links anymore in ad manager? Over the past year or so Facebook noted a trend: people were creating websites that appeared to contain legitimate (often sensational) news...
To effectively market your company, you have to start by understanding your audience. So how do we go about doing that? Marketers start by creating a Buyer Persona, or an archetype, of your typical...
Failing to diversify proves to be one of the most common marketing mistakes made when it comes to content and inbound marketing. Many organizations place all of their eggs into one basket...
Inbound marketing involves creating useful and appropriate content, and promoting said content to potential buyers through various channels; specifically social media. While social media...
Every day customers are bombarded with businesses on social media fighting for their attention. The unique aspect of social media is the 2 way communication it offers, rather than...
There is a long running debate between digital marketing specialists about "which is better", PPC or SEO. You can find countless articles on the subject comparing and contrasting the two, weighing...
Before information could be accessed online, the buyer's voyage was often sales driven, with a skilled professional relaying product or service information to their prospective purchaser. Today...
Without the proper context, data can be used to support or refute any position. So at the end of the day, how do you know that your digital marketing efforts have been successful?
There is something special about the Dads in our world. They are there to lay down the law when Mom's word isn't really what you want to hear. They are there to cheer on their family in the good...
One of the most difficult tasks marketers and business owners alike are facing in 2017 is how to stand out in an ever-increasing amount of internet clutter, as digital advertising becomes...
We're featuring another webinar on our blog today - this is the first in a series of three webinars on Email Marketing. Get all of the basics with this great overview of email marketing directly...
In April, one of our developers, Tony, traveled to Baltimore for DrupalCon 2017. Tony specializes in the development of the Drupal sites we build here at Top Floor and he is always invested in...
At Top Floor, we believe that continued education is incredibly important, which is why we're always planning and expanding our webinar series. We understand that workdays are busy, and it's hard...
At Top Floor, we believe that continued education is incredibly important, which is why we're always planning and expanding our webinar series. We understand that workdays are busy, and it's hard...
Do you have a responsive website? More than 50% of all searches were done on mobile devices last year. With an increasing amount of web traffic coming in from different sources, it is essential...
At Top Floor, we believe that continued education is incredibly important, which is why we're always planning and expanding our webinar series. We understand that work days are busy, and it's hard...
With the advent of digital marketing the term "In-bound" marketing has become popular in describing how "Content Marketing" works. However, there is some debate about exactly what is considered...
Google previously saw tabbed content as "hidden" content. The algorithms they had in place identified that hiding content (including content that was accessible and visible under tabs) was...
In your every day life, how many times do you think, "Oh, I'll just Google it"? Probably a lot, right? Well, you're not alone. According to the Content Marketing Institute, 93% of online...
One main goal of a successful website is to lead users throughout the site, informing them about the services or products it offers. If the path of the website is clearly laid out, it will be easy...
Happy Holidays! If you've been following along on our social channels, we've been sharing our top twelve tips for digital marketing success over the past few weeks. This blog serves as a roundup of...
We're inching closer to Christmas every day, and the team at Top Floor is really feeling the spirit. Involvement in the community is a very important part of our culture, and we were proud to...
Despite the fact that 80% of businesses recognize the benefits of greater alignment between sales and marketing, most (60%) aren't unifying their divisions - so says a new report from recruiter...
In successful digital strategies, content marketing and SEO are integrated efforts. While there are certainly differentiating factors in both disciplines, there is also a lot of overlap. While SEO...
Creating impactful meta data such as title tags and meta descriptions can be intimidating for ecommerce websites, especially if there are thousands of products in their inventory. It might seem...
The fourth quarter of the year is a really big deal in B2C retail circles with Black Friday, Cyber Monday and all that goes with the December Holidays. The general thought is that it is not so much...
A digital marketing plan is an essential tool for your business. Developing a digital marketing plan will help you identify what makes your business unique and how to get your message out to your...
Back in May, Google introduced an entirely new way their search ads are laid out. Rather than the traditional 25 character headline with two, 35-character description lines, we now have two...
For the past 18 years, the city of Milwaukee has been holding a charity event called Milwaukee Empty Bowls; an all-volunteer, non-profit organization with a goal of raising hunger awareness. All...
Many of us in marketing can often be frustrated with the lack of support we get from management or ownership. We are aware of how much the Internet and advances in technology are complicating...
Not all social channels are right for every company. Choosing them correctly is an important step in making certain you are reaching your desired audience. There are many factors you should take...
Putting together a marketing plan is a challenge most businesses struggle with. The key to creating a winning digital marketing plan is to start by asking the right questions. Before you can define...
Not surprisingly, email marketers obsess over the subject line more than any other part of an email...by far. Learn more about how to perfect the subject line of your email.
Dynamic Search Ads (DSAs) are text ads that function just like any-other keyword-based text ad in your account. Google will match user searches with relevant information it collects from a scan of...
We are all visual creatures and we can process visual information almost instantly. Imagery can be a powerful way to capture your audience, as well as differentiate your product from the...
Content marketing is the new digital advertising. Your target audience is tired of ads. They want something more challenging, interesting, and worthwhile. You want to present content that will make...
Search engine optimization has progressed exponentially in the last decade and has become a staple in marketing efforts everywhere. If you're doing in-house marketing in any capacity, you've likely...
Elevating results is more than just a tagline to us - it's what we do every day. Our latest client taking their marketing program to the next level is Arlington Plating. By leveraging principles of...
You wake up, turn the stove on, prep the batter and get ready to make some mouth-watering breakfast. The wafting aroma of newborn pancakes and fresh blueberries fills the room. You choke on your..
Manufacturing lags behind many industries in evolving the way it appeals to its customers. Many a manufacturing CEO is rationalizing his or her dismal digital presence by saying: "Well...
Our tagline at Top Floor is "elevating results" and although it might sound cheesy, it's what makes us most excited about working with our clients day in and day out. We encourage the marketers we...
Last month, I went to the Content Marketing Instititute's Intelligent Content Conference, a three-day event geared at addressing the obstacles companies face dealing with large scale content.
80% of CEOs don't trust marketers. Yet 91% do trust CIOs and CFOs. This often stems from the fact that marketers are disconnected from the financial realities of the business. Higher click-through...
The biggest buzz in digital marketing today is social media marketing and how that will continue to shape the way we promote our businesses. We have seen many examples of B2B companies that have...
Imagine this: You're a Sales Manager at a manufacturing company that designs and builds products for a highly competitive industry (sound familiar?). The product your company manufactures is...
The B2B sector has always been notorious for putting marketing efforts on the back-burner when compared to its consumer facing counterparts, especially in digital marketing. But this is quickly...
Mandrill (owned by MailChimp) is currently one of the tools preferred by many developers to send automated email responses through websites - for example, form submission notifications or sending...
I recently had the privilege to represent Top Floor at the 2016 Digital Summit hosted by Marquette University and Laughlin Constable. There were many great speakers, but I would have to say...
Last week, several members of the Top Floor team attended at WMEP's annual Manufacturing Matters conference in Milwaukee, WI. This year's theme is one that really resonated with us: Taking the Lead.
Elevating results is more than just a tagline to us - it's what we do every day. Our latest client taking their marketing program to the next level is C.H. Coakley. Through strategic SEO and...
Late last week, Google confirmed that it will stop showing ads on the right side of desktop search results and will only place ads at the top and/or bottom of the search results page. Some will say...
Salespeople are an integral part of any organization. They generate leads, manage relationships, and help ensure the company continually generates revenue. They are also are on the front line with...
"Marketing Automation" is (and has been for a while) a white hot buzzword in the marketing community. The attraction is easy to see. With limited team resources and budgets, the ability to...
If you're a content marketer, you've probably experienced blogger's block at one point or another. What do I write about? What is even left to say? Why is that blinking cursor taunting me?
If the title of this blog grabbed your eye, you're probably thinking "this is a first -- a marketing agency telling me not to spend more money." But I stand by that statement. The biggest budget...
One of the ways that we "elevate results" for our team at Top Floor is by commuting to continuous education. To that end, our crew rolled into the BMA Milwaukee meeting 7 deep last week for a sold...
Over the holidays. I finished reading the Challenger Customer by the CEB team, and it's packed with great insight on how B2B sales landscape is changing. One term that they threw out there that...
Today's digital marketing domain consists of multiple specialized departments, from search engine optimization and paid search, to content development and social media, and everything in between...
Elevating results is what we're all about at Top Floor, and we love to celebrate when our clients successfully take their marketing program to a new level. Our latest cause for champagne popping...
Time to ring in another year! If you're the resolution type, you might be mustering the willpower to hit the gym or say no to the last of the Christmas cookies. But what about your marketing...
Last month, the Drupal project released the biggest update ever to their content management platform - and we're eager to put the new features to work elevating results for our clients! Our team is...
Content, especially for industrial and manufacturing websites, is incredibly important. It informs users and search engines about the technical topics typically found in your industry...
Social media helps B2B businesses acquire and retain clients, demonstrates their authority as experts, and builds their reputation in exceptionally tough markets. Learn more about the direct...
If your primary sales channel is a network of dealers or reps selling your products, your website needs to make these dealers as easy to find as possible. That's where the dealer locator comes in.
Whether you're a business owner, marketing manager or SEO specialist, it's important to understand how wire-frames for a new website can impact its success and profitability. Below, we'll breakdown...
As evidenced by prehistoric humans in caves in France, we are compelled to tell our stories. It's just a part of what makes us humans. Some suggest that the ancient paintings of the Lascaux Caves...
Whether you use AdWords or BingAds (hopefully both), there are several ways you can present your keywords to search engines called "match types". Learn the different types and how to use them.
Companies that use employment recruiting websites are familiar with the phrase "post and pray," which refers to placing a job on an employment recruiting website and hoping that a qualified...