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We bring you our selection of the best digital marketing blogs to fire up your marketing strategies and get you inspired.
May 28, 2020
Have you conducted a Google Ads audit lately? We compiled a checklist to help effectively analyze your account & identify areas to improve. Learn more!
May 22, 2020
Design & Development | SEO
COVID-19 is teaching us that SEO optimization is more vital than ever. Learn more on how you can optimize your website!
May 13, 2020
COVID-19 has taught us to really be a support system for our social media followers, but how do we do that? What are the benefits of it when all this is over?
May 11, 2020
Businesses must adapt their SEO strategy with COVID-19 changing organic traffic. Explore how you can adapt your SEO strategy to the changes in organic traffic.
May 7, 2020
Understand developing digital marketing trends and how to respond with effective paid search strategy during the COVID-19 pandemic.
May 4, 2020
Design & Development | PPC | SEO | Strategy
We’ve been in the pandemic for over a month and companies are starting to understand the impacts. It’s important to stop, evaluate and plan for how all of this will change digital marketing.
Apr 28, 2020
PPC | SEO | Social
Content marketing, SEO, PPC, Email, Social Media... There's no shortage of things you could be doing, but how do you know what you should be doing.
Apr 22, 2020
Google Ads' Seasonality Adjustments Are Ideal For Some Of Your Businesses Seasonal Events, But It's Not For COVID-19.
Apr 20, 2020
In these uncharted waters, businesses need to rethink the kind of content they’re sending out, and Top Floor has the marketing expertise to help.
Apr 7, 2020
Content | SEO
If you’re a company experiencing some downtime during COVID-19 could potentially be your best opportunity to make a shift in your marketing, specifically, your website.
Apr 4, 2020
When it comes to insights, as advertisers we are always left in the dark. However, Google has made our lives that much easier with their new conversion tracking.
Apr 1, 2020
Is this opt-in feature right for your business? Here are a few things to consider first.
Mar 27, 2020
Company Culture | Content | Strategy
Many clients are asking how to put forward the right message to their own customers during this heightened time. We’re here to offer some of our advice.
Mar 4, 2020
Understanding your customer’s search intent will help you curate content to meet them where they are at in any stage of their research journey.
Feb 24, 2020
PPC | SEO
Google's Cookie announcement has caused panic for some digital marketers, but there are alternative solutions we can still use.
Feb 17, 2020
Google announced that they would stop duplicating websites used in featured snippets on their SERP.
Feb 12, 2020
Design & Development
The migration to Drupal 9 will be crucial for your website's functionality and security. Ignoring it can cause potential issues for both your business and customers.
Feb 10, 2020
The latest Google local search algorithm update, known as "Google Possum" changes how your business appears in local search. Here's what you need to know.
Feb 5, 2020
Google has thrown a core update at us again. We’ll answer what the January 2020 core update means for your website and how to can prepare for the next one.
Jan 27, 2020
Deciding when you should upgrade to Drupal 9 boils down to the timeline, and ease of transition. Let's take a look at your Drupal upgrade options.
Jan 22, 2020
Spotify podcast ads powered by Streaming Ad Insertion provide the podcast advertising market more data-driven insights for their ads and investment.
Jan 20, 2020
PPC | Social
Google Ads stop providing support on Twitter and on Facebook, starting on January 1, this year. What does this mean for customers?
Jan 13, 2020
There’s a lot of hype in the right now about the upcoming release of Drupal 9 in 2020. With any major Drupal update, there come questions about how it will affect websites.
Dec 23, 2019
Do you know how search results are categorized? Most people don't.
Nov 15, 2019
Google just released the BERT update, the biggest change in almost five years. Here is how Google BERT will affect your SEO and content.
Nov 1, 2019
Social | Strategy
Social media has completely redefined what it means to interact with friends, family, and even strangers - So why would we ever think that it's no place for a business?
Oct 28, 2019
Just like the vehicle you drive every day, your B2B digital marketing strategy needs regular maintenance too.
Oct 17, 2019
Want to learn how to improve your website? These important Google Analytics reports can tell you what’s working, and what needs improvement. Read more!
Sep 24, 2019
Your B2B website is more than just an online brochure - It’s one of the most valuable weapons in your marketing arsenal and plays a critical role in the prospect’s first impression of your business.
Sep 17, 2019
If you're thinking you can sell to your B2B customers using B2C methods, there are some big differences between the two that you should consider first.
Sep 11, 2019
Voice search is the new norm for smartphones and home devices. Discover a few simple steps for how to optimize your PPC campaigns for voice searches.
Sep 6, 2019
How do we stay in front of buyers as they go from device to device? Easy! We use those ads that "follow" people around.
Aug 29, 2019
Global search engine optimization is important, but as the number of mobile searches continue to rise, being found online locally has become just as important.
Aug 27, 2019
From a high-level, Google E-A-T is an SEO guideline based on Google’s Quality Rater Guidelines which are used by people to assign quality scores to search results.
Aug 22, 2019
We have the insight and expertise for what to do if your website isn’t ranking for a keyword, if your site is indexed but not ranking, or if your website isn’t showing up when searched online.
Aug 19, 2019
Search engine marketing can be an incredible addition to your advertising arsenal. Learn about the seven deadly sins when it comes to PPC and how to avoid them.
Aug 16, 2019
If you think customers aren't looking for a local service business on social media, think again. Learn how to capitalize on one of the biggest sources of inspiration for consumer purchases.
Aug 6, 2019
When was the last time you Googled your business? What kind of reviews did you have, and how many?
Aug 2, 2019
Reach your B2B Manufacturing audience in the right place at the right time with these 3 simple steps to better industrial content marketing.
Jul 26, 2019
Content | Strategy
Manufacturing buyer personas can illuminate who your buyers are, the situations they are faced with, and most importantly what goals your buyers are attempting to accomplish.
Jul 18, 2019
Writing the content for your new website is a big undertaking. Avoid rushed content and project delays by mapping out your timeline.
Jul 11, 2019
We talk a lot about what our Core Values are at Top Floor and how they affect the way we do our jobs. These values are the center of our work day-to-day and ultimately shape our company culture.
Financial customers are favoring convenience over loyalty. Focusing on your bank's local SEO will help get you to the top when users are searching for "Banks near me".
Jul 1, 2019
A well-written Request For Proposal clearly defines what your business needs are in detail. Maximize your responses by following this RFP layout.
Jun 20, 2019
PPC | SEO | Strategy
The number one burning question in the financial marketing industry is "How do I track my ROI?". Here are 8 metrics your institution can start with.
Jun 19, 2019
You may find yourself asking “How do I get a featured snippet?" Well, you are asking yourself the wrong question completely. Check out what you should do to earn that featured snippet.
Jun 17, 2019
Setting up a website for success in search requires early integration of web design and SEO. Here are our top SEO website design tips every brand should be paying attention to.
Jun 12, 2019
Capturing users during their research phase using informative content is a great way to get your business in front of prospects early on. Read more on how question-based search queries can help.
Jun 5, 2019
If you're a manufacturer facing the industry skills gap, it might be time to rethink your recruitment strategy. Leverage these digital marketing tactics to pursue new talent.
Jun 3, 2019
Learn the secrets of how to get clean Google Analytics data by following Marie Kondo’s example and tidy up your account by organizing and purging useless data to spark joy once again.
May 29, 2019
Reaching the right audience for your marketing campaign is crucial to generating any kind of success. Read more to get all the info on demographic targeting.
May 28, 2019
When done well, your landing page can be one of the hardest working marketing tools you have, especially for manufacturers.
May 20, 2019
Advertising with Google seems essential in the current competitive landscape but is it right for your business? Let us answer that for you and provide some insights into getting started with Google Ad
May 9, 2019
Top Floor announces the addition of three managing members to the agency’s ownership.
May 2, 2019
Is “how do I find my ideal customer?” a question you ask yourself as you run your PPC campaign? These targeting options will help you identify your perfect PPC target audience.
Your web partner will play a critical role in your website's success. Asking the right questions during your selection process can make a big difference in your investment.
Apr 29, 2019
Ad Customizers are a great way to improve key metrics like CTR and CPC. Using ad customizers in ad copy is a great way to make your ad stand out.
Mar 22, 2019
Having an accessible website is a growing concern with businesses everywhere. Here's a quick checklist to get you started with your own website compliance audit.
Feb 25, 2019
In late January, LinkedIn rolled out its newest targeting option within Campaign Manager, called Interest Targeting.
Jan 28, 2019
2019 means quick, visual, and personalized content. Video and Augmented Reality are just the cherry on top for 2019 marketing trends.
Jan 9, 2019
2019 is all about personalized marketing. This concept can be hard to navigate, but once you work out the kinks, you’ll see why it works.
Dec 20, 2018
Google Search Console’s refreshed Index Coverage Report breaks down indexation issues and errors in more detail than ever before. Here’s what to look out for.
Oct 31, 2018
In this 3 part series, I will be unveiling what businesses should be ready for as we gear up for 2019.
Oct 22, 2018
Keeping up with the ever-changing digital marketing opportunities is part of who we are at Top Floor. Part of knowing what is changing is also knowing how the PPC community views these changes
Sep 21, 2018
Content | Social
All too often what our clients struggle the most with for social media is what to post. I’ve put together a list for you of some ideas to get you started!
Sep 10, 2018
Recently the Milwaukee Business Journal ranked Top Floor 18th largest Milwaukee-area advertising agency. We are thrilled and honored to be apart of the list.
Sep 4, 2018
When it comes to content marketing, there are five common critical mistakes businesses are making that’s causing their B2B content strategy to fail.
Jul 27, 2018
If we’re not rooted in our Google Analytics every day, the data is overwhelming. With the small amount of time marketers have to review their analytics, here are some helpful Google Analytic reports.
Jul 25, 2018
When a marketing campaign has wrapped, your company will want to see the results of their efforts. Learn more about how to approach tracking your results.
Jul 23, 2018
Creating content is critical for your website but without a search marketing strategy how will your company get noticed? Learn where to start when implementing a search marketing campaign.
Jul 20, 2018
You can invest time laying out the logical case of why marketing is vital to your company, but there are those who still doubt it's effectiveness. Learn the upside to effective marketing efforts.
Jul 18, 2018
Creating a digital marketing strategy can be daunting if you are unsure where to begin. Learn where you should start when constructing a digital marketing strategy.
Learn how to apply your SEO knowledge to PPC campaigns to see a higher return.
Jul 6, 2018
Google is rebranding their lineup of advertising products to better align with their current capabilities. Learn how these changes will affect the way you advertise on the Google network.
Jun 7, 2018
We spend time on Social Media, but we invest time on LinkedIn. We use LinkedIn for business so why not take advantage of it?
May 24, 2018
Earlier this year, Facebook made a few changes to the way it prioritizes what types of posts show on member newsfeeds. The biggest change is the “meaningful interactions” update…
May 22, 2018
Email Marketing is something everyone assigned with marketing related tasks has heard of. It’s not always simple to understand. Where do I begin? Which marketing platform do I chose to go with?
Design & Development | Strategy
As you have probably heard by now, the EU’s General Data Protection Regulation (GDPR) will come into force on May 25th. What's GDPR you say?
May 8, 2018
Facebook 7 years ago, was not the Facebook we have now. They’ve given social media marketers everything we could ever wish for! Here are a few of my favorite “not so secret” menu items from Facebook.
May 3, 2018
Google’s “Speed Update” for Mobile-first indexing is only a couple of months away, and page speed WILL be a ranking factor across mobile AND desktop devices.
Apr 25, 2018
Are you or your company going through a big website redesign or overhaul? In this post we talk about the do’s and don’ts of going through a big website redesign with SEO in mind.
Apr 18, 2018
What is the most effective marketing strategy? In digital marketing, using search engine marketing, social media, and content marketing are some of the most effective tools.
Apr 10, 2018
The EU’s General Data Protection Regulation (GDPR) will go into effect on May 25th of this year. We've created this "CliffsNotes" version to help you prepare for the upcoming regulation.
Feb 26, 2018
A lot is changing in 2018 for B2B marketers, be ready for the changes now with these 7 trends.
Feb 20, 2018
Last month, Google announced a major change to the way its search index will rank sites: it will go mobile-first.
For manufacturing companies, the recent influx of competitive industry players, technological advancements and marketing investments have made SEO for manufacturing companies critically important.
Jan 17, 2018
It shouldn't be surprising that Google has been experimenting with mobile-first indexing for over a year now. They have made it clear in the past that having a mobile-friendly site is something...
Jan 10, 2018
As you're planning your digital marketing strategy for 2018, there are some important questions you should be asking yourself. This blog post will break those questions down and offer some...
Dec 14, 2017
Are your website and marketing efforts working for you? We've compiled an expert roundup of eight tips to guide your digital transformation to success.
Nov 7, 2017
Finding the right candidate is tricky to say the least. Not only does the candidate need the right certifications, experience, and educational level, but on top of that you have to find someone...
Nov 1, 2017
Earlier this month, a number of Top Floor employees participated in the 19th annual Milwaukee Empty Bowls charity event at the MSOE Kern Center. Empty Bowls is an event that raises awareness for...
Oct 23, 2017
You've probably heard it over and over, that your content marketing strategy is becoming ever more crucial to your brand's success. This means that with the right content, you can achieve the...
Sep 26, 2017
The term digital marketing incorporates a whole host of marketing tactics including websites, social media, and content marketing. In Google's study of B2B marketing, they found that eight of the...
Investing in a trade show isn't cheap! In fact, it's often the most expensive item in a B2B marketing budget. First, you have the booth rental space, sponsorships to consider, booth signage...
Using any or all of the digital marketing techniques outlined here will increase your returns on your trade show investment.
Sep 22, 2017
You hear this all over marketing & advertising articles, your marketing director uses this phrase all the time, but you're not quite sure what it means or don't see the value in spending more time...
Sep 8, 2017
When it comes to design and content marketing, the "chicken and the egg" debate often comes up. In what situation is it necessary to have a solid design strategy before you can put forth any...
Aug 30, 2017
Browsers to warn users that connections are not secure if you continue to use the unencrypted HTTP protocol on your website.It should come as no surprise to anyone that the main players...
Aug 14, 2017
Why can't I edit my Facebook links anymore in ad manager? Over the past year or so Facebook noted a trend: people were creating websites that appeared to contain legitimate (often sensational) news...
Jul 27, 2017
To effectively market your company, you have to start by understanding your audience. So how do we go about doing that? Marketers start by creating a Buyer Persona, or an archetype, of your typical...
Jul 25, 2017
Failing to diversify proves to be one of the most common marketing mistakes made when it comes to content and inbound marketing. Many organizations place all of their eggs into one basket...
Jul 19, 2017
Inbound marketing involves creating useful and appropriate content, and promoting said content to potential buyers through various channels; specifically social media. While social media...
Jul 7, 2017
Every day customers are bombarded with businesses on social media fighting for their attention. The unique aspect of social media is the 2 way communication it offers, rather than...
Jun 30, 2017
There is a long running debate between digital marketing specialists about "which is better", PPC or SEO. You can find countless articles on the subject comparing and contrasting the two, weighing...
Jun 22, 2017
Before information could be accessed online, the buyer's voyage was often sales driven, with a skilled professional relaying product or service information to their prospective purchaser. Today...
Jun 19, 2017
Without the proper context, data can be used to support or refute any position. So at the end of the day, how do you know that your digital marketing efforts have been successful?
Jun 16, 2017
There is something special about the Dads in our world. They are there to lay down the law when Mom's word isn't really what you want to hear. They are there to cheer on their family in the good...
Jun 13, 2017
One of the most difficult tasks marketers and business owners alike are facing in 2017 is how to stand out in an ever-increasing amount of internet clutter, as digital advertising becomes...
Jun 6, 2017
We're featuring another webinar on our blog today - this is the first in a series of three webinars on Email Marketing. Get all of the basics with this great overview of email marketing directly...
May 31, 2017
In April, one of our developers, Tony, traveled to Baltimore for DrupalCon 2017. Tony specializes in the development of the Drupal sites we build here at Top Floor and he is always invested in...
May 25, 2017
At Top Floor, we believe that continued education is incredibly important, which is why we're always planning and expanding our webinar series. We understand that workdays are busy, and it's hard...
May 5, 2017
May 2, 2017
Do you have a responsive website? More than 50% of all searches were done on mobile devices last year. With an increasing amount of web traffic coming in from different sources, it is essential...
Apr 21, 2017
At Top Floor, we believe that continued education is incredibly important, which is why we're always planning and expanding our webinar series. We understand that work days are busy, and it's hard...
Mar 24, 2017
With the advent of digital marketing the term "In-bound" marketing has become popular in describing how "Content Marketing" works. However, there is some debate about exactly what is considered...
Mar 10, 2017
February was a busy month for our marketing team here at Top Floor. It included sponsorships at two major tradeshows in the Greater-Milwaukee area...
Jan 25, 2017
Google previously saw tabbed content as "hidden" content. The algorithms they had in place identified that hiding content (including content that was accessible and visible under tabs) was...
Jan 23, 2017
In your every day life, how many times do you think, "Oh, I'll just Google it"? Probably a lot, right? Well, you're not alone. According to the Content Marketing Institute, 93% of online...
Jan 19, 2017
One main goal of a successful website is to lead users throughout the site, informing them about the services or products it offers. If the path of the website is clearly laid out, it will be easy...
Dec 23, 2016
Content | Design & Development | Email | PPC | SEO | Social | Strategy
Happy Holidays! If you've been following along on our social channels, we've been sharing our top twelve tips for digital marketing success over the past few weeks. This blog serves as a roundup of...
Dec 20, 2016
We're inching closer to Christmas every day, and the team at Top Floor is really feeling the spirit. Involvement in the community is a very important part of our culture, and we were proud to...
Dec 16, 2016
Despite the fact that 80% of businesses recognize the benefits of greater alignment between sales and marketing, most (60%) aren't unifying their divisions - so says a new report from recruiter...
Dec 9, 2016
In successful digital strategies, content marketing and SEO are integrated efforts. While there are certainly differentiating factors in both disciplines, there is also a lot of overlap. While SEO...
Dec 2, 2016
Creating impactful meta data such as title tags and meta descriptions can be intimidating for ecommerce websites, especially if there are thousands of products in their inventory. It might seem...
Nov 23, 2016
The fourth quarter of the year is a really big deal in B2C retail circles with Black Friday, Cyber Monday and all that goes with the December Holidays. The general thought is that it is not so much...
Nov 18, 2016
A digital marketing plan is an essential tool for your business. Developing a digital marketing plan will help you identify what makes your business unique and how to get your message out to your...
Nov 11, 2016
Back in May, Google introduced an entirely new way their search ads are laid out. Rather than the traditional 25 character headline with two, 35-character description lines, we now have two...
Oct 27, 2016
For the past 18 years, the city of Milwaukee has been holding a charity event called Milwaukee Empty Bowls; an all-volunteer, non-profit organization with a goal of raising hunger awareness. All...
Oct 24, 2016
Many of us in marketing can often be frustrated with the lack of support we get from management or ownership. We are aware of how much the Internet and advances in technology are complicating...
Oct 12, 2016
Not all social channels are right for every company. Choosing them correctly is an important step in making certain you are reaching your desired audience. There are many factors you should take...
Sep 30, 2016
Putting together a marketing plan is a challenge most businesses struggle with. The key to creating a winning digital marketing plan is to start by asking the right questions. Before you can define...
Sep 23, 2016
Not surprisingly, email marketers obsess over the subject line more than any other part of an email...by far. Learn more about how to perfect the subject line of your email.
Sep 6, 2016
Dynamic Search Ads (DSAs) are text ads that function just like any-other keyword-based text ad in your account. Google will match user searches with relevant information it collects from a scan of...
Aug 31, 2016
We are all visual creatures and we can process visual information almost instantly. Imagery can be a powerful way to capture your audience, as well as differentiate your product from the...
Aug 16, 2016
Content marketing is the new digital advertising. Your target audience is tired of ads. They want something more challenging, interesting, and worthwhile. You want to present content that will make...
Aug 8, 2016
Search engine optimization has progressed exponentially in the last decade and has become a staple in marketing efforts everywhere. If you're doing in-house marketing in any capacity, you've likely...
May 20, 2016
Elevating results is more than just a tagline to us - it's what we do every day. Our latest client taking their marketing program to the next level is Arlington Plating. By leveraging principles of...
May 10, 2016
You wake up, turn the stove on, prep the batter and get ready to make some mouth-watering breakfast. The wafting aroma of newborn pancakes and fresh blueberries fills the room. You choke on your..
Apr 18, 2016
Manufacturing lags behind many industries in evolving the way it appeals to its customers. Many a manufacturing CEO is rationalizing his or her dismal digital presence by saying: "Well...
Apr 15, 2016
Our tagline at Top Floor is "elevating results" and although it might sound cheesy, it's what makes us most excited about working with our clients day in and day out. We encourage the marketers we...
Apr 7, 2016
Last month, I went to the Content Marketing Instititute's Intelligent Content Conference, a three-day event geared at addressing the obstacles companies face dealing with large scale content.
Mar 31, 2016
80% of CEOs don't trust marketers. Yet 91% do trust CIOs and CFOs. This often stems from the fact that marketers are disconnected from the financial realities of the business. Higher click-through...
Mar 30, 2016
The biggest buzz in digital marketing today is social media marketing and how that will continue to shape the way we promote our businesses. We have seen many examples of B2B companies that have...
Mar 29, 2016
Content | SEO | Strategy
Imagine this: You're a Sales Manager at a manufacturing company that designs and builds products for a highly competitive industry (sound familiar?). The product your company manufactures is...
Mar 24, 2016
The B2B sector has always been notorious for putting marketing efforts on the back-burner when compared to its consumer facing counterparts, especially in digital marketing. But this is quickly...
Mar 17, 2016
Mandrill (owned by MailChimp) is currently one of the tools preferred by many developers to send automated email responses through websites - for example, form submission notifications or sending...
Mar 8, 2016
SEO | Strategy
I recently had the privilege to represent Top Floor at the 2016 Digital Summit hosted by Marquette University and Laughlin Constable. There were many great speakers, but I would have to say...
Mar 1, 2016
Last week, several members of the Top Floor team attended at WMEP's annual Manufacturing Matters conference in Milwaukee, WI. This year's theme is one that really resonated with us: Taking the Lead.
Feb 25, 2016
Elevating results is more than just a tagline to us - it's what we do every day. Our latest client taking their marketing program to the next level is C.H. Coakley. Through strategic SEO and...
Feb 23, 2016
PPC | Strategy
Late last week, Google confirmed that it will stop showing ads on the right side of desktop search results and will only place ads at the top and/or bottom of the search results page. Some will say...
Feb 15, 2016
Salespeople are an integral part of any organization. They generate leads, manage relationships, and help ensure the company continually generates revenue. They are also are on the front line with...
Feb 12, 2016
"Marketing Automation" is (and has been for a while) a white hot buzzword in the marketing community. The attraction is easy to see. With limited team resources and budgets, the ability to...
Feb 11, 2016
Big changes are coming for Twitter and Instagram. Learn more about each and what this means for your brand.
Jan 30, 2016
If you're a content marketer, you've probably experienced blogger's block at one point or another. What do I write about? What is even left to say? Why is that blinking cursor taunting me?
Jan 28, 2016
If the title of this blog grabbed your eye, you're probably thinking "this is a first -- a marketing agency telling me not to spend more money." But I stand by that statement. The biggest budget...
Jan 22, 2016
One of the ways that we "elevate results" for our team at Top Floor is by commuting to continuous education. To that end, our crew rolled into the BMA Milwaukee meeting 7 deep last week for a sold...
Jan 18, 2016
Over the holidays. I finished reading the Challenger Customer by the CEB team, and it's packed with great insight on how B2B sales landscape is changing. One term that they threw out there that...
Jan 13, 2016
Today's digital marketing domain consists of multiple specialized departments, from search engine optimization and paid search, to content development and social media, and everything in between...
Jan 6, 2016
Elevating results is what we're all about at Top Floor, and we love to celebrate when our clients successfully take their marketing program to a new level. Our latest cause for champagne popping...
Jan 4, 2016
Time to ring in another year! If you're the resolution type, you might be mustering the willpower to hit the gym or say no to the last of the Christmas cookies. But what about your marketing...
Dec 3, 2015
Last month, the Drupal project released the biggest update ever to their content management platform - and we're eager to put the new features to work elevating results for our clients! Our team is...
Nov 4, 2015
Content, especially for industrial and manufacturing websites, is incredibly important. It informs users and search engines about the technical topics typically found in your industry...
Oct 29, 2015
Social media helps B2B businesses acquire and retain clients, demonstrates their authority as experts, and builds their reputation in exceptionally tough markets. Learn more about the direct...
Oct 20, 2015
If your primary sales channel is a network of dealers or reps selling your products, your website needs to make these dealers as easy to find as possible. That's where the dealer locator comes in.
Jun 9, 2015
Whether you're a business owner, marketing manager or SEO specialist, it's important to understand how wire-frames for a new website can impact its success and profitability. Below, we'll breakdown...
May 20, 2015
As evidenced by prehistoric humans in caves in France, we are compelled to tell our stories. It's just a part of what makes us humans. Some suggest that the ancient paintings of the Lascaux Caves...
May 5, 2015
Whether you use AdWords or BingAds (hopefully both), there are several ways you can present your keywords to search engines called "match types". Learn the different types and how to use them.
May 1, 2015
Companies that use employment recruiting websites are familiar with the phrase "post and pray," which refers to placing a job on an employment recruiting website and hoping that a qualified...
Apr 17, 2015
Google's mobile algorithm update is coming on April 21st and if you have a non-mobile-friendly site, you may have a fair amount of anxiety.Here are two reports you can use to assess its impact.
Apr 3, 2015
Google AdWords already gives PPC advertisers a ton of data that we can use to optimize our accounts. Paid search advertisers always have the option to segment that data into very specific views to...
Mar 27, 2015
When you are responsible for managing a search marketing campaign it's absolutely essential that you establish regular, effective communication with your key stakeholders. It keeps everyone...
Mar 20, 2015
"If you build it they will come." The line worked for Kevin Costner in Field of Dreams but relying on that phrase off the set can prove to be disastrous when it comes to launching a new website.
Mar 11, 2015
Pay-per-click advertising ("PPC") is the perfect prospecting tool. If you have done foundational work in terms of developing a persona matrix, then you may desire to bring your products and...
Mar 6, 2015
Most marketers recognize that being found on search engines is important. However, what many do not understand is the difference between having a site that is professionally optimized for search...
Feb 27, 2015
This is an oversimplification of the tactics, written for the business owner. The search marketing industry is constantly evolving. Search engines have become an integral part of our lives, a...
Feb 18, 2015
Google Analytics is a wonderful (free) tool that allows webmasters to track the performance of their website and digital marketing efforts like Google AdWords or E-mail campaigns. However...
Feb 10, 2015
Unlike some changes in digital marketing, RWD (Responsive Web Design) is far from last year's news! Responsive design reformats your website pages based on the mobile device that your visitors are...
Feb 4, 2015
You've visited a site and now their ads are popping up on other sites you visit. They are remarketing to you, find out what that means and how you can remarket too.
Jan 28, 2015
Just like SEO and PPC, marketers on Twitter are looking for ways to stand out from their competition. What is the easiest way accomplish this? Twitter Cards. These cards were launched in June...
Jan 21, 2015
Many people have been telling website owners that they should consider making their website responsive, which means that the website can change its display configuration based on the device in...
Dec 17, 2014
Mobile usage in search marketing is on the rise with no signs of slowing down. There is no excuse for paid search marketers to be ignoring this channel in their accounts. Mobile PPC campaigns need...
Dec 11, 2014
If you are like most business owners, CEO's, and sales reps - you want to see "more quality leads" from your marketing investments. A solid marketing strategy will do that. At the same time, it...
Dec 3, 2014
Search marketing companies often brag about providing you keywords with number one rankings or bringing in more search traffic for your website. Certainly those are important aspects of search...
Sep 8, 2014
Think of the last time you shared something you saw in a newspaper or yellow page. Now think of the last time you shared a YouTube video or website link. We live in a digital world, and your...
Aug 29, 2014
Design & Development | Email | PPC | SEO
Dedicated landing pages are an important tool for your paid search and/or email campaigns. It's amazing to me how many companies are still dropping visitors on their homepage, instead of creating...
Aug 8, 2014
Content | PPC | SEO
Before I get into the nitty gritty details, I want to make sure that you have a Google Analytics account and have the analytics code implemented on your website. If not, then check out Getting...
Jul 31, 2014
Think of the last high cost item you purchased. Did you know exactly what you were looking for? Did you buy it as soon as you saw it? Or did you search through multiple websites and stores to see...
Jul 23, 2014
When it comes to online advertising, one of the top points of frustration for clients and prospects is the visibility of their chief competitors. Whether the performance of other advertisers in the...
Jul 7, 2014
I'm going to start with a pretty big assumption: you know that you need to market your business online. You've read that online sales are expected to grow from $225 Billion in 2012 to $491 Billion...
Jul 2, 2014
There is a lot of controversy about whether organic or paid digital marketing channels provide the best return for businesses. This debate continues even within the search marketing community, and...
Jun 30, 2014
Every company should claim their company's name on Twitter - even if you don't plan on tweeting. The biggest reason is to claim your company's name before someone else does. But there are other...
May 8, 2014
With the recent changes to popular naming conventions within AdWords, as well as the updates to the methods used for measuring conversions themselves, I thought a fresh look at the way we measure...
Apr 29, 2014
As of April 14, 2014, LinkedIn has disabled the products and services pages for businesses. GASP! How could they do that? LinkedIn is the social media platform for businesses and companies to...
Apr 15, 2014
Readers of this blog, by and large, are marketing people. You understand that marketing is an investment that can pay significant returns. However, many of you report to non-marketing people who...
Apr 9, 2014
According to this report posted by Search Engine Land, several sources are reporting that Google is going to stop passing paid search keyword data to analytics, replacing it with the dreaded...
Mar 26, 2014
Recently, one of the SEO specialists here at Top Floor pointed out that he was seeing a correlation between engagement metrics, specifically Average Visit Duration, and SEO success. That is...
Mar 12, 2014
Writing a social media policy is similar to writing a will. Everyone needs to have one, it is important to make sure it includes all of the necessary legal components, and most people do not have...
Jan 15, 2014
In 2014, investing in a cohesive content marketing strategy is essential to your overall marketing strategy. According to "B2B Content Marketing: Benchmarks, Budgets and Trends-North America," 78%...
Oct 9, 2013
In late August, Google launched Hummingbird, one of its most aggressive changes since the company released Caffeine in 2010. Unlike Panda and Penguin -- which have gotten a great deal of press...
Sep 23, 2013
In 2011, Google began to restrict the keyword data they report through Google Analytics. This meant that when a user performed a search while logged into a Google account, Google withheld...