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More Big Changes From Google: A Complete Advertising Product Rebrand Is Happening This Month

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Google is rebranding their lineup of advertising products to better align with their current capabilities. Learn how these changes will affect the way you advertise on the Google network.

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Are You GDPR Compliant? Find Out What You Need to Know!

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As you have probably heard by now, the EU’s General Data Protection Regulation (GDPR) will come into force on May 25th.  What's GDPR you say?

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Page Load Speed Will Influence Search Result Rankings Starting in July

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Google’s “Speed Update” for Mobile-first indexing is only a couple of months away, and page speed WILL be a ranking factor across mobile AND desktop devices.

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Redesigning Your Website With SEO In Mind

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Are you or your company going through a big website redesign or overhaul? In this post we talk about the do’s and don’ts of going through a big website redesign with SEO in mind.

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Which (Digital) Marketing Strategy is MOST Effective?

What is the most effective marketing strategy? In digital marketing, using search engine marketing, social media, and content marketing are some of the most effective tools.

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GDPR. What’s that?

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The EU’s General Data Protection Regulation (GDPR) will go into effect on May 25th of this year.  We've created this "CliffsNotes" version to help you prepare for the upcoming regulation.

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7 Marketing Trends for 2018 That B2B Marketers Need To Understand

A lot is changing in 2018 for B2B marketers, be ready for the changes now with these 7 trends.

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Google is Shifting to a Mobile-First Index. Is Your Business Ready?

Last month, Google announced a major change to the way its search index will rank sites: it will go mobile-first.

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SEO for Manufacturing Companies: The 5 BIGGEST Reasons to Invest!

For manufacturing companies, the recent influx of competitive industry players, technological advancements and marketing investments have made SEO for manufacturing companies critically important.

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It’s a Mobile World: Preparing for Google’s Mobile-first Indexing

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It shouldn't be surprising that Google has been experimenting with mobile-first indexing for over a year now.  They have made it clear in the past that having a mobile-friendly site is something...

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The 5 Most Important Questions to Ask About Your Digital Marketing Strategy in 2018

As you're planning your digital marketing strategy for 2018, there are some important questions you should be asking yourself. This blog post will break those questions down and offer some...

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8 Ways to Ensure Business Success Through Strong Digital Presence

Are your website and marketing efforts working for you? We've compiled an expert roundup of eight tips to guide your digital transformation to success.

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Taking Recruitment to the Next Level

Finding the right candidate is tricky to say the least. Not only does the candidate need the right certifications, experience, and educational level, but on top of that you have to find someone...

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3 Content Strategies to Put Your Desired Audience Within Reach

You've probably heard it over and over, that your content marketing strategy is becoming ever more crucial to your brand's success. This means that with the right content, you can achieve the...

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Digital Marketing and Trade Shows: A Guide for Success

The term digital marketing incorporates a whole host of marketing tactics including websites, social media, and content marketing. In Google's study of B2B marketing, they found that eight of the...

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Trade Shows: What You Need to Know

Investing in a trade show isn't cheap! In fact, it's often the most expensive item in a B2B marketing budget. First, you have the booth rental space, sponsorships to consider, booth signage...

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Tips for Following Up Strong During and Post Trade Show

Using any or all of the digital marketing techniques outlined here will increase your returns on your trade show investment.

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Be the Shiny Red Apple of Google Search with SEO

You hear this all over marketing & advertising articles, your marketing director uses this phrase all the time, but you're not quite sure what it means or don't see the value in spending more time...

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How to Strategize your Design and Content Marketing

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When it comes to design and content marketing, the "chicken and the egg" debate often comes up. In what situation is it necessary to have a solid design strategy before you can put forth any...

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HTTPS Now Essential

Browsers to warn users that connections are not secure if you continue to use the unencrypted HTTP protocol on your website.It should come as no surprise to anyone that the main players...

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Ask These Five Questions to Create Killer Buyer Personas

To effectively market your company, you have to start by understanding your audience. So how do we go about doing that? Marketers start by creating a Buyer Persona, or an archetype, of your typical...

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The Many Faces of Content Marketing

Failing to diversify proves to be one of the most common marketing mistakes made when it comes to content and inbound marketing. Many organizations place all of their eggs into one basket...

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PPC & SEO: Friends or Foes?

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There is a long running debate between digital marketing specialists about "which is better", PPC or SEO. You can find countless articles on the subject comparing and contrasting the two, weighing...

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Perfectly Curating the B2B “Buyers Voyage” Through Content Marketing & SEO

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Before information could be accessed online, the buyer's voyage was often sales driven, with a skilled professional relaying product or service information to their prospective purchaser. Today...

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Measuring Digital Marketing Success: Choosing The Right Metrics

Without the proper context, data can be used to support or refute any position. So at the end of the day, how do you know that your digital marketing efforts have been successful?

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Everything I Know About Digital Marketing I Learned from my Dad

There is something special about the Dads in our world. They are there to lay down the law when Mom's word isn't really what you want to hear. They are there to cheer on their family in the good...

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Content Marketing in 2017: The Challenge of Standing Out

One of the most difficult tasks marketers and business owners alike are facing in 2017 is how to stand out in an ever-increasing amount of internet clutter, as digital advertising becomes...

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DrupalCon 2017: An Overview

In April, one of our developers, Tony, traveled to Baltimore for DrupalCon 2017. Tony specializes in the development of the Drupal sites we build here at Top Floor and he is always invested in...

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Webinar Highlight: Paid Search 101

At Top Floor, we believe that continued education is incredibly important, which is why we're always planning and expanding our webinar series. We understand that workdays are busy, and it's hard...

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Webinar Highlight: Website Planning: Defining Your Goals & Needs

At Top Floor, we believe that continued education is incredibly important, which is why we're always planning and expanding our webinar series. We understand that workdays are busy, and it's hard...

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5 Basic Questions You Should Be Asking About Your Website

Do you have a responsive website? More than 50% of all searches were done on mobile devices last year. With an increasing amount of web traffic coming in from different sources, it is essential...

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Webinar Highlight: The Importance of a Digital Strategy

At Top Floor, we believe that continued education is incredibly important, which is why we're always planning and expanding our webinar series. We understand that work days are busy, and it's hard...

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All Around Marketing

With the advent of digital marketing the term "In-bound" marketing has become popular in describing how "Content Marketing" works. However, there is some debate about exactly what is considered...

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6 Trade Show Do’s You Should Know About

February was a busy month for our marketing team here at Top Floor. It included sponsorships at two major tradeshows in the Greater-Milwaukee area...

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Is Tabbed Content Hurting Your Website’s SEO?

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Google previously saw tabbed content as "hidden" content. The algorithms they had in place identified that hiding content (including content that was accessible and visible under tabs) was...

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SEO Strategy in 2017: Let Me Google That

In your every day life, how many times do you think, "Oh, I'll just Google it"? Probably a lot, right? Well, you're not alone. According to the Content Marketing Institute, 93% of online...

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Oh… That Was A Link?

One main goal of a successful website is to lead users throughout the site, informing them about the services or products it offers. If the path of the website is clearly laid out, it will be easy...

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Top Floor Volunteers to Help Fight Hunger with Feeding America

We're inching closer to Christmas every day, and the team at Top Floor is really feeling the spirit. Involvement in the community is a very important part of our culture, and we were proud to...

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The Need for Sales & Marketing Alignment Within an Organization

Despite the fact that 80% of businesses recognize the benefits of greater alignment between sales and marketing, most (60%) aren't unifying their divisions - so says a new report from recruiter...

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What Does Content Marketing Have to Do With SEO Anyway?

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In successful digital strategies, content marketing and SEO are integrated efforts. While there are certainly differentiating factors in both disciplines, there is also a lot of overlap.  While SEO...

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