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AI: Your SEO Ally, Not Your Enemy

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Attracting Top Talent in Today’s Manufacturing Landscape: Strategies for Success

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If you're a manufacturer facing the industry skills gap, it might be time to rethink your recruitment strategy. Leverage these digital marketing tactics to pursue new talent.

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Building A High-Performing Team: Creating A Culture of Trust and Collaboration

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A strong and cohesive team can be the difference between thriving and failing. Building that kind of team doesn't happen by accident—it takes a focus on trust, communication, and support.

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AI Powered Keyword Research – Uncovering Hidden Opportunities

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AI has the potential to revolutionize industries everywhere and marketing is no exception. Let's discuss how to leverage AI in your keyword research.

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Can AI Write Code? My Experiments with Developer AI Tools

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AI in development: Hype or helpful? Read about my experiments with AI as a web developer.

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eCommerce Marketing Essentials for B2B Manufacturers

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Leveraging AI for Precision PPC Ad Writing

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Tired of generic PPC ads? AI in ad targeting personalizes ads for each user, boosting engagement & conversions.

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16 Questions to Ask a Website Development Agency

Your web partner will play a critical role in your website's success. Asking the right questions during your selection process can make a big difference in your investment.

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Revolutionizing Industrial Websites: How AI is Shaping UX Design for Manufacturers

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Discover how AI personalizes user experience with recommendations & chatbots, optimizes design with data, and boosts performance with faster loading.

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How to Engage OEM Distributors in eCommerce

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Struggling to balance eCommerce with your distributor network? Learn how to engage OEM distributors in your eCommerce strategy and create a win-win situation for everyone.

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Un-silo Your Marketing Efforts

Managing multiple marketing channels is a challenge and a disjointed brand experience can leave your audience lost. Make it more cohesive to deliver the right message at the right time.

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Open Your Digital Doors: How Manufacturers Can Get Started with eCommerce

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Discover how ecommerce can transform your manufacturing business. Increase sales, streamline processes, and gain valuable customer insights with a B2B ecommerce platform. Learn the essentials for suc

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Revolutionizing Ad Copy: Unleashing the Power of AI

In order to learn how to capitalize on the power of AI, start by taking a look at your target audience.

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Forging Connections: How Manufacturers Can Create Content that Resonates

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It may seem obvious, but knowing your audience is often overlooked. How are you going to create a great piece of content, if you don’t first and foremost know your audience? 

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Maximizing ROI: How AI-Powered Campaigns Dominate the Digital Ad Landscape

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Digital advertising keeps evolving and riding the wave of technological progress. What should every business continue to keep top of mind with every new trend? Maximizing Return on Investment (ROI).

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Identifying the Right KPI for Your Digital Marketing Strategy

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Digital marketing efforts can take a while before they bear fruit especially for large capital investments. These KPI can help you determine if you're moving in the right direction.

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12 Metrics For Calculating Digital Marketing ROI and How to Find Them

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In this post, we take a deeper dive into the metrics that help measure ROI, how to find them, and how to put them to good use.

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Introduction and Guide to Digital Marketing ROI

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Understanding the impact of digital marketing is vital. Learn how to calculate the ROI of your work with this guide!

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Recruitment Marketing for Manufacturers

Combatting the skills gap is getting more challenging by the year. Leverage recruitment marketing to reach the next generation of manufacturers.

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Embracing Digital Transformation in the Workplace: A Path to Success

Digital transformation in the workplace is not just a tech upgrade; it's a fundamental shift in how businesses operate and our expectations of the teams we lead.

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How to Use Account-Based Marketing in Your Trade Show Event Strategy

Account-based event marketing is not an easy process, but it helps to focus your efforts on high-value accounts and achieve more conversions.

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Digital Marketing and Trade Shows: A Guide for Success

When it comes to trade shows, creating a well-rounded digital strategy can significantly enhance your effectiveness and presence. Let's dive into some best practices.

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6 Trade Show Strategies for Success

Trade shows are a very important part of business and can be ideal venues to connect with potential customers. Learn how to maximize your trade show strategy.

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The 6 Most Important Reports in GA4

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Want to learn how to improve your website? These important GA4 reports can tell you what’s working, and what needs improvement. Read more!

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5 Weaknesses of ChatGPT for B2B Industrial Companies

There is a lot of buzz around ChatGPT. Here are some of the limitations of ChatGPT, and what B2B and industrial marketers should keep in mind when exploring it.

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YouTube Ads Changes: Keyword Targeting to be Removed For Certain Campaigns in 2023

Everything you need to know about Google Ads removing content targeting for conversion video campaigns & what you can do about it. Don't lose your conversions!

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5 Strategies for B2B Digital Marketing During Recession

Digital marketing during a recession sounds like a tough sell, but is really an opportunity to get ahead. Here are some tips for B2B marketing during a recession.

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Google Updates Data Studio To Looker Studio: Unifying Their Business Intelligence Product Line

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Google has renamed the data report platform Data Studio, to Looker Studio. Learn more about Looker vs. Data Studio , why the sudden change, and why you should care.

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Marketing Strategy for Manufacturers: How to Find Customers Online

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If you are wondering how to find customers online for your manufacturing company this article is for you. Top Floor has put together 5 tips to help.

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Solving 5 Challenges In Digital Marketing For Manufacturers

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We've named the top 5 digital marketing challenges for manufacturers and how to address them.

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What is Data-Driven Attribution?

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Learn what data-driven attribution conversion tracking is & how it might affect your reporting. Top Floor will answer any questions you have.

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How to Prove the Effectiveness of Digital Marketing

Before you head into next year's planning, learn how to prove your digital marketing ROI. In this blog, we begin looking at how to set yourself up for success.

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How to Determine PPC Budgets

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Setting a PPC budget that makes sense for your business goals and matches the competitiveness of the ad space is a fine balance.

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Proving ROI of PPC

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Proving ROI for pay-per-click advertising can be easy if you lay the right foundation. We explain the ROI calculation for PPC as well as identify common issues.

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eBook Feature: Paid Search for Industrial Marketers

Paid search can be a game-changing piece of the digital marketing puzzle for industrial companies. Get started with this free eBook.

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How to Pitch Your Digital Marketing Strategy to Your Boss

Your buyers are online. Your competitors are online. Now how do you illustrate the value of digital marketing to your CEO?

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How Industrial Buyer Personas Can Enhance Your PPC Strategy and Increase ROI

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Developing a B2B buyer persona can help industrial organizations create a successful PPC strategy. Learn how creating an actionable buyer persona can drive leads.

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What To Do Now That Google Has Ended Expanded Text Ad Creation

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With Google shifting its focus to expanded text ads sunsetting, it is essential to stay on top of the change and adapt to Google's push for Responsive Search Ads.

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GSC Data: 46% of Clicks Go To Hidden Keywords

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A new Ahrefs case study revealed that 46% of GSC clicks result in hidden keywords. Learn how this impacts your SEO strategy.

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5 Common Google Analytic 4 (GA4) Setup Mistakes

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Struggling with your GA4 setup? Here are 5 important tips to remember to make sure you are setting up your GA4 account with the fullest and most accurate data.

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How to Analyze Your SEO Competition

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Exploring your SEO competition helps you understand the online marketplace, build your SEO and content strategy, and dive into your competition in new ways.

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NEW YouTube Search Insights: Learn How Your B2B Customers Are Searching

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YouTube recently launched a new search insight tool that allows you to see search terms used to find your content. Read more to learn how to utilize these insights.

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eBook Feature: SEO for Industrial Marketers

SEO for industrial companies is a key piece of the digital marketing puzzle. This eBook breaks down everything you need to know.

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Digital Marketing Privacy Updates for B2B

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Policy updates, such as the privacy iOS update & Google's privacy updates, are going to make B2B digital marketing a bit more difficult. Learn how to prepare with this Top Floor blog!

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How to Align Your SEO to the B2B Customer Journey

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It is critical to align your B2B SEO Strategy with the B2B customer journey. Learn how to create a path to lead prospects to your products and services.

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What to do When Your SEO Isn’t Working

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We have the insight and expertise for what to do if your website isn’t ranking for a keyword, if your site is indexed but not ranking, or if your website isn’t showing up when searched online.

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GA4 and What You Need to Know

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As Google brings another twist of how your analytics are going to be presented to everyone, GA4 will help continue you track the most important metrics.

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Creating Compelling Content for Manufacturing and Industrial Websites

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Content, especially for industrial and manufacturing websites, is incredibly important. Create a gap between you and your competitors with these tips.

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Metadata for Manufacturers: How to Write Metadata to Drive Search Results

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Metadata for SEO is crucial in increasing your site’s online discoverability. Learn how to write metadata to increase your online manufacturer presence & drive traffic.

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Digital Marketing: An Expense or an Investment?

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Every dollar spent on marketing is an investment in your brand and the future of your company. There are many benefits of making that investment versus a quick fix.

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Benefits of Supplementing Your In-House Team with A Digital Marketing Agency

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Working with a digital marketing agency provides several benefits to your in-house marketing efforts. Get actionable items to help in your decision process.

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Expanded Text Ads are Going Away – How to Prepare

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In July 2022, the ability to create new & edit existing expanded text ads is going away in both Google & Microsoft. Our blog can help you prepare. Learn more!

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The Risks of Ignoring the Drupal 9 Update

The migration to Drupal 9 will be crucial for your website's functionality and security. Ignoring it can cause potential issues for both your business and customers. 

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Repurposing Your B2B Digital Content

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Repurposing B2B digital content is a crucial practice to further your expertise and trustworthiness for prospective users. Learn how to repurpose your content.

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What You Need to Know About Upgrading to Drupal 9

Deciding when you should upgrade to Drupal 9 boils down to the timeline, and ease of transition. Let's take a look at your Drupal upgrade options.

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B2B Digital Customer Experience Trends

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Manufacturers need to focus on their digital customer experience strategy, in order to support the needs of B2B buyers and their changing buying behavior.

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Industrial Content Marketing for Manufacturers

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Content marketing for manufacturers can be daunting, but approaching it by each stage of the sales funnel will lead you to create content with purpose.

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B2B Advertising During a Supply Chain Crisis

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Should you be advertising during a supply chain crisis? We offer four strategies for B2B advertising while combating supply chain issues.

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SEO for Manufacturing Companies: 5 Important Reasons to Stay Focused

For manufacturing companies, the recent influx of competitive industry players, technological advancements and marketing investments have made SEO for manufacturing companies critically important.

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Diversity, Equity, and Inclusion Within Marketing

Diversity in digital marketing has never been more important within today's social climate. Having an inclusive marketing approach can make all the difference.

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Google Plans to Do Away with Expanded Text Ads

Google Ads' new updates announced the elimination of expanded text ads. Responsive Search Ads will be the only form of ad creation moving forward. Learn more.

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Co-worker Connection In a Remote Environment: The (Virtual) Water Cooler

Nearly two years after the start of the Pandemic, ‘Work from Home’ is the new norm for many. See how Top Floor helps encourage employee connection in a virtual world.

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Google’s Mobile-First Indexing: Best Practices & the Latest Update

Keep up-to-date with the latest Mobile-First Indexing update from Google and learn how to optimize your site for Mobile.

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How Important Is Your H1 Header Tag for SEO?

A lot has changed for the H1 header tag for SEO. Google has new recommendations for SEOs about how important they are & how we should write them.

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Should I Delete Old Content from My Website?

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If you are a content marketer facing the decision to delete old content from your website, or if deleting pages is bad for SEO, this is your guide.

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Top B.L.U.E. Committee

Top B.L.U.E. is an employee-driven committee that puts together fun company events and informational surveys to ensure we are always improving.

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Increase Your Click-Through Rate With Ad Extensions

Google Ad Extensions are an expansion of your search ad text that can feature additional information to get people to click on your ad. See how they work.

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How To Optimize Video For SEO: 5 Best Practices

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Video marketing is here to stay, and knowing how to optimize video for SEO is crucial for your content to show up in relevant search results.

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Fixing Your Core Web Vitals

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Another Google Page Experience update has arrived. Don't fall behind the competition! Learn about some tips you can use to improve your ranking.

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Google Ads Recommendations: Are They Good?

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The Google Ads recommendation page is a great resource to see what Google thinks of your ads. Learn about how these can be a hit or miss for your ads.

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Google Search Console Update: 2021 Custom Regex and Comparison Improvements

Google Search Console is designed to improve the way marketers analyze data. Read more on their recent custom regex 2021 update, and why it is important to your business.

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Google’s Upcoming Page Experience Update

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Google's latest update includes Core Web Vitals and we're covering what these are and what you can do to prepare your website in our latest blog post.

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Measuring Digital Marketing Success: Choosing The Right Metrics

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Without the proper context, data can be used to support or refute any position. So at the end of the day, how do you know that your digital marketing efforts have been successful?

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Flexible Website Templates: Changing the Web Design Landscape

As web design continues to evolve within B2B marketing, we’re seeing a higher demand for easy website customization.

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What to Know About the Google Core Update

It’s been a few months since the latest Google broad core algorithm update launched. Here’s what you need to know and how you can prepare for the next one.

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How the Effects of 2020 are Changing Company Culture at Top Floor

There are a variety of lessons we learned from 2020 that are now engraved into our changing company culture.

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Google’s SMITH Algorithm Update

Google released a paper describing the SMITH algorithm, and its differences and advantages to BERT. Here's what you need to know about BERT vs SMITH algorithms.

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Privacy vs. Personalization: Advertising Without Third-Party Cookies

Google Chrome is phasing out the use of third-party cookies. Learn what impact this has on PPC advertising.

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Hosting Effective One-on-One Meetings with Know Your Team

Top Floor recently adopted a tool called Know Your Team to help our managers host effective one-on-one meetings. Here are a few of our favorite features!

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Keeping a Personal Touch Virtually at Top Floor

Top Floor uses a variety of unique and fun tactics to maintain a personal touch and enhance virtual company culture.

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Google’s Page Experience 2021 Update

Google's Page Experience update launched May 2021, introducing an even greater emphasis on page experience as a ranking factor. Here's what that means.

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Auditing Your Google Ads Account

A Google Ads account audit can identify opportunities for improvement to get the best performance for your investment.

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Your 2020 Guide to Virtual Holiday Employee Engagement

Looking for virtual ways to have fun with your employees this holiday season? Emily has put together virtual employee engagement ideas for you. Check it out!

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Custom Affinity and Custom Intent Combined into Custom Audiences

Google updated its audience options from custom affinity and custom intent options to combined custom audiences. Read more to learn about these changes.

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6 Things to Know Before Starting PPC for A B2B Company

A B2B paid search strategy is an effective way to generate leads & web traffic. Here are a few tips before starting your B2B PPC campaign strategy.

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Unlocking Your Site’s Internal Linking Potential

There are many SEO best practices to follow and Internal linking can be one of those best practices for you to follow. Learn how to unlock your website's potential.

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2020 PPC Trends We Didn’t Predict

2020 threw us some curveballs in digital marketing. Read about what trends we saw in pay-per-click advertising this year and what we think is sticking around.

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The Various Channels of Content Marketing

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Digital content marketing includes much more than the blog section of a website. Varying types such as videos, podcasts, and more are covered in our blog.

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Setting SMART Goals for your Business

Setting SMART goals for business is a great guide for both your business as a whole and to set goals for employees.

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3 SEO Google Algorithms that are Still Relevant in 2020

Google algorithms are consistently changing and evolving, however, the Panda, Penguin, & Florida algorithms are still relevant in 2020 for SEO purposes.

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Identify & Fix Drops in Google Rankings

Google ranking drops can affect your brand's visibility. From internal site updates to external factors, learn how to identify and fix these drops quickly!

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Planning Your Website Redesign Strategy

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There are many factors that go into a website redesign including cost, time, functionality, business goals, and performance. Avoid a website redesign disaster with a solid plan in place.

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How to Evaluate a Web Company’s Abilities

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Evaluating your potential web partners is a critical step in a website redesign project. It's important to dive into the details and determine if website best practices are truly being utilized.

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The Complete Google Ads Audit Checklist

Have you conducted a Google Ads audit lately? We compiled a checklist to help effectively analyze your account & identify areas to improve. Learn more!

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What Type of Content Should Businesses be Writing Right Now?

In these uncharted waters, businesses need to rethink the kind of content they’re sending out, and Top Floor has the marketing expertise to help.

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Google Plans to Drop Third-Party Cookies

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Google's Cookie announcement has caused panic for some digital marketers, but there are alternative solutions we can still use.

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Google’s Newest Local Algorithm Update: What You Need To Know

The latest Google local search algorithm update, known as "Google Possum" changes how your business appears in local search. Here's what you need to know.

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How are Search Engine Results Ranked?

Do you know how search results are categorized? Most people don't.

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Is It Time to Reevaluate Your B2B Marketing Strategy?

Just like the vehicle you drive every day, your B2B digital marketing strategy needs regular maintenance too.

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The True Value of Your B2B Website

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Your B2B website is more than just an online brochure - It’s one of the most valuable weapons in your marketing arsenal and plays a critical role in the prospect’s first impression of your business.

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How to Optimize Your PPC Campaigns for Voice Search

Voice search is the new norm for smartphones and home devices. Discover a few simple steps for how to optimize your PPC campaigns for voice searches.

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Google E-A-T and Its Role in Creating a Healthy Website

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From a high-level, Google E-A-T is an SEO guideline based on Google’s Quality Rater Guidelines which are used by people to assign quality scores to search results.

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7 PPC (Pay-Per-Click) Mistakes to Avoid

Search engine marketing can be an incredible addition to your advertising arsenal. Learn about the seven deadly sins when it comes to PPC and how to avoid them.

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Landing Those Google Reviews

When was the last time you Googled your business? What kind of reviews did you have, and how many?

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Developing Your Manufacturing Buyer Personas

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Manufacturing buyer personas can illuminate who your buyers are, the situations they are faced with, and most importantly what goals your buyers are attempting to accomplish.

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How Long Does It Really Take to Write Content For Your New Website?

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Writing the content for your new website is a big undertaking. Avoid rushed content and project delays by mapping out your timeline.

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Writing a Great Website RFP

A well-written Request For Proposal clearly defines what your business needs are in detail. Maximize your responses by following this RFP layout.

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Web Design and SEO: When, Where, and How to Bring SEO into Your Next Website Project

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Setting up a website for success in search requires early integration of web design and SEO. Here are our top SEO website design tips every brand should be paying attention to.

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Is Your Company Ready for Question-Based Search Queries?

Capturing users during their research phase using informative content is a great way to get your business in front of prospects early on. Read more on how question-based search queries can help.

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How to Marie Kondo Your Google Analytics

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Learn the secrets of how to get clean Google Analytics data by following Marie Kondo’s example and tidy up your account by organizing and purging useless data to spark joy once again.

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Using Demographic Targeting to Reach the Right People

Reaching the right audience for your marketing campaign is crucial to generating any kind of success. Read more to get all the info on demographic targeting.

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Using Landing Pages to Generate Leads for Manufacturing

When done well, your landing page can be one of the hardest working marketing tools you have, especially for manufacturers.

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Top Floor Adds Three New Owners

Top Floor announces the addition of three managing members to the agency’s ownership.

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How To Identify Your Perfect PPC Target Audience

Is “how do I find my ideal customer?” a question you ask yourself as you run your PPC campaign? These targeting options will help you identify your perfect PPC target audience.

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Is Your Website ADA Compliant?

Having an accessible website is a growing concern with businesses everywhere. Here's a quick checklist to get you started with your own website compliance audit.

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Understanding the Index Coverage Report

Google Search Console’s refreshed Index Coverage Report breaks down indexation issues and errors in more detail than ever before. Here’s what to look out for.

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Top Floor Ranked 18th Largest Agency in Milwaukee

Recently the Milwaukee Business Journal ranked Top Floor 18th largest Milwaukee-area advertising agency. We are thrilled and honored to be apart of the list.

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Top 5 Reasons Why Your B2B Content Strategy is Failing

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When it comes to content marketing, there are five common critical mistakes businesses are making that’s causing their B2B content strategy to fail.

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Results & Tracking Your Marketing Efforts

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When a marketing campaign has wrapped, your company will want to see the results of their efforts. Learn more about how to approach tracking your results.

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Putting Together Your Digital Strategy

Creating a digital marketing strategy can be daunting if you are unsure where to begin. Learn where you should start when constructing a digital marketing strategy.

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3 Ways To Use SEO Skills To Improve Your PPC

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Learn how to apply your SEO knowledge to PPC campaigns to see a higher return.

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Are You GDPR Compliant? Find Out What You Need to Know!

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As you have probably heard by now, the EU’s General Data Protection Regulation (GDPR) will come into force on May 25th.  What's GDPR you say?

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Redesigning Your Website With SEO In Mind

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Are you or your company going through a big website redesign or overhaul? In this post we talk about the do’s and don’ts of going through a big website redesign with SEO in mind.

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GDPR. What’s that?

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The EU’s General Data Protection Regulation (GDPR) will go into effect on May 25th of this year.  We've created this "CliffsNotes" version to help you prepare for the upcoming regulation.

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Google is Shifting to a Mobile-First Index. Is Your Business Ready?

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Last month, Google announced a major change to the way its search index will rank sites: it will go mobile-first.

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It’s a Mobile World: Preparing for Google’s Mobile-first Indexing

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It shouldn't be surprising that Google has been experimenting with mobile-first indexing for over a year now.  They have made it clear in the past that having a mobile-friendly site is something...

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3 Content Strategies to Put Your Desired Audience Within Reach

You've probably heard it over and over, that your content marketing strategy is becoming ever more crucial to your brand's success. This means that with the right content, you can achieve the...

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How to Strategize your Design and Content Marketing

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When it comes to design and content marketing, the "chicken and the egg" debate often comes up. In what situation is it necessary to have a solid design strategy before you can put forth any...

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Ask These Five Questions to Create Killer Buyer Personas

To effectively market your company, you have to start by understanding your audience. So how do we go about doing that? Marketers start by creating a Buyer Persona, or an archetype, of your typical...

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The Many Faces of Content Marketing

Failing to diversify proves to be one of the most common marketing mistakes made when it comes to content and inbound marketing. Many organizations place all of their eggs into one basket...

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PPC & SEO: Friends or Foes?

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There is a long running debate between digital marketing specialists about "which is better", PPC or SEO. You can find countless articles on the subject comparing and contrasting the two, weighing...

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Everything I Know About Digital Marketing I Learned from my Dad

There is something special about the Dads in our world. They are there to lay down the law when Mom's word isn't really what you want to hear. They are there to cheer on their family in the good...

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All Around Marketing

With the advent of digital marketing the term "In-bound" marketing has become popular in describing how "Content Marketing" works. However, there is some debate about exactly what is considered...

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Is Tabbed Content Hurting Your Website’s SEO?

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Google previously saw tabbed content as "hidden" content. The algorithms they had in place identified that hiding content (including content that was accessible and visible under tabs) was...

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Oh… That Was A Link?

One main goal of a successful website is to lead users throughout the site, informing them about the services or products it offers. If the path of the website is clearly laid out, it will be easy...

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The Need for Sales & Marketing Alignment Within an Organization

Despite the fact that 80% of businesses recognize the benefits of greater alignment between sales and marketing, most (60%) aren't unifying their divisions - so says a new report from recruiter...

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What Does Content Marketing Have to Do With SEO Anyway?

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In successful digital strategies, content marketing and SEO are integrated efforts. While there are certainly differentiating factors in both disciplines, there is also a lot of overlap.  While SEO...

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Product Page Meta Data Creation for In-House Merchandisers

Creating impactful meta data such as title tags and meta descriptions can be intimidating for ecommerce websites, especially if there are thousands of products in their inventory. It might seem...

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Q4: A Time For the Holidays and Preparing your B2B Digital Marketing Plan

The fourth quarter of the year is a really big deal in B2C retail circles with Black Friday, Cyber Monday and all that goes with the December Holidays. The general thought is that it is not so much...

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38 Questions to Build Your Digital Marketing Strategy

Putting together a marketing plan is a challenge most businesses struggle with. The key to creating a winning digital marketing plan is to start by asking the right questions. Before you can define...

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Benefits of Dynamic Search Ads

Dynamic Search Ads (DSAs) are text ads that function just like any-other keyword-based text ad in your account. Google will match user searches with relevant information it collects from a scan of...

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The Importance Of Imagery On Your Website

We are all visual creatures and we can process visual information almost instantly. Imagery can be a powerful way to capture your audience, as well as differentiate your product from the...

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How Conversion-Centric Design Elevated Results for Arlington Plating

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Elevating results is more than just a tagline to us - it's what we do every day. Our latest client taking their marketing program to the next level is Arlington Plating. By leveraging principles of...

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Marketing Mistake #3: Playing the Catch Up Game

Manufacturing lags behind many industries in evolving the way it appeals to its customers. Many a manufacturing CEO is rationalizing his or her dismal digital presence by saying: "Well...

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The Intelligent Content Conference: Unpacking Key Takeaways

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Last month, I went to the Content Marketing Instititute's Intelligent Content Conference, a three-day event geared at addressing the obstacles companies face dealing with large scale content.

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Mistake #9: Writing Marketing Off as Just Another Expense

80% of CEOs don't trust marketers. Yet 91% do trust CIOs and CFOs. This often stems from the fact that marketers are disconnected from the financial realities of the business. Higher click-through...

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B2B SEO: How to Leverage Your Customers to Improve Your Results

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Imagine this: You're a Sales Manager at a manufacturing company that designs and builds products for a highly competitive industry (sound familiar?). The product your company manufactures is...

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B2B Digital Marketing Trends: How Do You Stack Up?

The B2B sector has always been notorious for putting marketing efforts on the back-burner when compared to its consumer facing counterparts, especially in digital marketing. But this is quickly...

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Insights from Microsoft on the Impact of Voice Search

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I recently had the privilege to represent Top Floor at the 2016 Digital Summit hosted by Marquette University and Laughlin Constable. There were many great speakers, but I would have to say...

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Taking the Lead: Insight from 2016’s Manufacturing Matters Conference

Last week, several members of the Top Floor team attended at WMEP's annual Manufacturing Matters conference in Milwaukee, WI. This year's theme is one that really resonated with us: Taking the Lead.

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No More Sidebar Search Ads? What the New AdWords Update Means to You

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Late last week, Google confirmed that it will stop showing ads on the right side of desktop search results and will only place ads at the top and/or bottom of the search results page. Some will say...

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Tap Into Sales for Content Creation

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Salespeople are an integral part of any organization. They generate leads, manage relationships, and help ensure the company continually generates revenue. They are also are on the front line with...

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5 New Years’ Resolutions for Marketers

Time to ring in another year! If you're the resolution type, you might be mustering the willpower to hit the gym or say no to the last of the Christmas cookies. But what about your marketing...

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5 Things We Love About Drupal 8

Last month, the Drupal project released the biggest update ever to their content management platform - and we're eager to put the new features to work elevating results for our clients! Our team is...

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Adding A Rep or Dealer Locator To Your Website

If your primary sales channel is a network of dealers or reps selling your products, your website needs to make these dealers as easy to find as possible. That's where the dealer locator comes in.

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Wireframe Your New Site For Success

Whether you're a business owner, marketing manager or SEO specialist, it's important to understand how wire-frames for a new website can impact its success and profitability. Below, we'll breakdown...

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PPC Keyword Match Types Explained

Whether you use AdWords or BingAds (hopefully both), there are several ways you can present your keywords to search engines called "match types". Learn the different types and how to use them.

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Stakeholder Communication is the Key to Search Marketing Success

When you are responsible for managing a search marketing campaign it's absolutely essential that you establish regular, effective communication with your key stakeholders. It keeps everyone...

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PPC As A Prospecting Tool

Pay-per-click advertising ("PPC") is the perfect prospecting tool. If you have done foundational work in terms of developing a persona matrix, then you may desire to bring your products and...

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Is Your Site Optimized or Just Friendly

Most marketers recognize that being found on search engines is important. However, what many do not understand is the difference between having a site that is professionally optimized for search...

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Remarketing 101

You've visited a site and now their ads are popping up on other sites you visit. They are remarketing to you, find out what that means and how you can remarket too.

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Create Mobile PPC Campaigns That Rock

Mobile usage in search marketing is on the rise with no signs of slowing down. There is no excuse for paid search marketers to be ignoring this channel in their accounts. Mobile PPC campaigns need...

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Top 3 Benefits of Combining SEO and PPC

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There is a lot of controversy about whether organic or paid digital marketing channels provide the best return for businesses. This debate continues even within the search marketing community, and...

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SEO Versus Engagement Metrics: Correlation or Causation?

Recently, one of the SEO specialists here at Top Floor pointed out that he was seeing a correlation between engagement metrics, specifically Average Visit Duration, and SEO success. That is...

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Why Slow Loading Websites Lose Customers

How many customers do you lose by having a slow loading website? If you've ever seen the movie Office Space, then you know about the scene where they beat up the fax machine because of an issue...

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Need Content Ideas? Check Google Analytics

It's 8:35 a.m. on Thursday morning. You haven't had a chance to finish your first cup of coffee when the boss asks for ideas for a blog post by 9 a.m. You desperately try to come up with some ideas...

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Top 5 PPC Mistakes – #5: Running Search and Display Network in One Campaign

As most business owners & marketing professionals know, Google Adwords allows campaign managers to advertise within Google's search results (or "search network"), allowing them to target specific...

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Top 5 PPC Mistakes – #4: Failing to Track Performance

Why Tracking PPC Traffic Is Critical It's 2010 and still many PPC campaign managers are missing the final, critical piece to running a successful Pay Per Click campaign: tracking visitors once...

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Top 5 PPC Mistakes – #3: Too Many Keywords in an Ad Group

This is the third post in a series of the top 5 mistakes PPC campaign managers make. Each ad should be as specific to the user's search intent as possible.

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Top 5 PPC Mistakes – #2: Sending All Traffic to Your Home Page

This is the second post in a series of the top 5 mistakes PPC campaign managers make. Many beginner PPC campaign managers spend so much time and effort on writing good ad text and compiling a...

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