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We bring you our selection of the best digital marketing blogs to fire up your marketing strategies and get you inspired.
Jul 19, 2021
Social | Strategy
Pro tip: Use your employees to leverage your social media engagement. See how a social media employee engagement strategy helped increase Top Floor’s performance.
Jul 14, 2021
A lot has changed for the H1 header tag for SEO. Google has new recommendations for SEOs about how important they are & how we should write them.
Jul 9, 2021
How do you measure the social media return on investment for your business? First, you have to define it and then you have to prove it.
Jul 6, 2021
Content | SEO
If you are a content marketer facing the decision to delete old content from your website, or if deleting pages is bad for SEO, this is your guide.
Jul 1, 2021
Design & Development | Email
Email communication has been around for ages but template builders make it possible for users to create more compelling email design layouts that are also mobile-friendly.
Jun 21, 2021
Top B.L.U.E. is an employee-driven committee that puts together fun company events and informational surveys to ensure we are always improving.
Jun 14, 2021
Google Ad Extensions are an expansion of your search ad text that can feature additional information to get people to click on your ad. See how they work.
Jun 8, 2021
Video marketing is here to stay, and knowing how to optimize video for SEO is crucial for your content to show up in relevant search results.
Jun 1, 2021
Design & Development | SEO
Another Google Page Experience update has arrived. Don't fall behind the competition! Learn about some tips you can use to improve your ranking.
May 28, 2021
PPC | Strategy
The Google Ads recommendation page is a great resource to see what Google thinks of your ads. Learn about how these can be a hit or miss for your ads.
May 25, 2021
Google Search Console is designed to improve the way marketers analyze data. Read more on their recent custom regex 2021 update, and why it is important to your business.
May 20, 2021
Why would you want to conduct a social media audit? Increasing engagement and reducing your spending are just two of our top reasons. Learn more from Top Floor!
May 7, 2021
There's a common misconception about title tag character limits and whether Google requires a specific title tag length. Here's what you need to know when crafting your title tags.
May 5, 2021
What is it like to start a new job in a fully remote environment? Here is a look into the virtual onboarding process and what it has been like working remotely.
May 3, 2021
Google's latest update includes Core Web Vitals and we're covering what these are and what you can do to prepare your website in our latest blog post.
Apr 29, 2021
Has COVID influenced creative thinking in marketing tactics? Learn why marketers have changed their strategies and how technology has influenced this shift.
Apr 19, 2021
Content | Email
Email Marketing is here to stay. Explore 5 email marketing mistakes that can be easily avoided & help your business drive more traffic & make more money online.
Mar 30, 2021
Top Floor is a creative marketing agency that will assist your website, social media, and content in attracting businesses through revamped digital creatives.
Mar 29, 2021
Design & Development
As web design continues to evolve within B2B marketing, we’re seeing a higher demand for easy website customization.
Mar 26, 2021
It’s been a few months since the latest Google broad core algorithm update launched. Here’s what you need to know and how you can prepare for the next one.
Mar 24, 2021
There are a variety of lessons we learned from 2020 that are now engraved into our changing company culture.
Mar 23, 2021
In 2021, we celebrate that Top Floor’s management team is comprised of 100% women. We are shattering the ceiling and proving we belong in senior-level management roles.
Mar 22, 2021
Google released a paper describing the SMITH algorithm, and its differences and advantages to BERT. Here's what you need to know about BERT vs SMITH algorithms.
Mar 12, 2021
Google Chrome is phasing out the use of third-party cookies. Learn what impact this has on PPC advertising.
Mar 8, 2021
Facebook has updated the page layout for creator pages to move away from "likes" & encourage "followers". Learn about this shift in social media engagement.
Feb 25, 2021
Google Tag Manager preview mode recently saw an update to help its users understand the tool and get a little more out of it. Learn how to use the tool.
Feb 22, 2021
Web design trends for B2B marketing are always changing so it's important to know what your audience is looking for.
Feb 8, 2021
Top Floor recently adopted a tool called Know Your Team to help our managers host effective one-on-one meetings. Here are a few of our favorite features!
Jan 28, 2021
Top Floor uses a variety of unique and fun tactics to maintain a personal touch and enhance virtual company culture.
Jan 18, 2021
Google's Page Experience update launched May 2021, introducing an even greater emphasis on page experience as a ranking factor. Here's what that means.
Dec 22, 2020
SEO | Strategy
Marketers and business owners have learned a lot about the importance of SEO this year. Read more about the biggest SEO lessons learned in 2020.
Dec 18, 2020
Our virtual customer engagement has changed throughout 2020 and will continue to change due to the continual online adjustments taking place.
Dec 14, 2020
A Google Ads account audit can identify opportunities for improvement to get the best performance for your investment.
Nov 23, 2020
Looking for virtual ways to have fun with your employees this holiday season? Emily has put together virtual employee engagement ideas for you. Check it out!
Nov 12, 2020
Google updated its audience options from custom affinity and custom intent options to combined custom audiences. Read more to learn about these changes.
Nov 9, 2020
A B2B paid search strategy is an effective way to generate leads & web traffic. Here are a few tips before starting your B2B PPC campaign strategy.
Oct 29, 2020
Content | Social
Marketing through video is the latest and greatest trend in digital marketing, and our team dives deep into the importance of video in digital marketing.
Oct 28, 2020
There are many SEO best practices to follow and Internal linking can be one of those best practices for you to follow. Learn how to unlock your website's potential.
Oct 20, 2020
2020 threw us some curveballs in digital marketing. Read about what trends we saw in pay-per-click advertising this year and what we think is sticking around.
Oct 7, 2020
A recent study explores why Google rewrites meta descriptions. Read more to learn what this means for you and tips for writing meta descriptions.
Oct 1, 2020
Content | Strategy
Digital content marketing includes much more than the blog section of a website. Varying types such as videos, podcasts, and more are covered in our blog.
Sep 29, 2020
Learn how Google's new beta program for image extensions can increase the visibility and rank of your ads!
Sep 15, 2020
Setting SMART goals for business is a great guide for both your business as a whole and to set goals for employees.
Sep 9, 2020
Have you wanted to grow your linking within Google image search results? Learn more about how you can grow your traffic with your Google knowledge graph.
Sep 3, 2020
September is self-improvement month, a time to reflect and make positive shifts in whatever areas you might need them. See how Top Floor has taken action to improve amid tough times.
Aug 28, 2020
PPC | SEO
Are you wondering how Google Ad Grants work? You're not alone, learn about Google Ad Grants requirements and how you can optimize your campaigns for success.
Aug 24, 2020
Google My Business, if used properly, offers a variety of SEO benefits and can actually help you to improve content performance. Learn how and get optimizing!
Aug 14, 2020
Ever wonder how to get the Google Guaranteed badge? Google announced a new way to enhance your local pack listings with Google My Business subscription services.
Aug 11, 2020
Google announced 9 new features to the Google My Business listing tool to help benefit local companies. Read more about these new additions.
Jul 31, 2020
Google algorithms are consistently changing and evolving, however, the Panda, Penguin, & Florida algorithms are still relevant in 2020 for SEO purposes.
Jul 27, 2020
Google ranking drops can affect your brand's visibility. From internal site updates to external factors, learn how to identify and fix these drops quickly!
Jul 22, 2020
Design & Development | Strategy
There are many factors that go into a website redesign including cost, time, functionality, business goals, and performance. Avoid a website redesign disaster with a solid plan in place.
Jul 9, 2020
We’ve laid out 5 social media best practices to kick off your next campaign. From common Facebook ad mistakes to general campaign setup, check it out!
Jul 6, 2020
Stay Connected With Your Customers During COVID-19. New Developments From Facebook To Make The Social Media Shopping Expereince Easier Than Ever.
Jul 1, 2020
CallRail analytics can now be used with your Google My Business. Learn more on how CallRail analytics improves the conversion rate of calls from your GMB listing.
Jun 29, 2020
Have you seen a decline in engagement on your business' Instagram? Follow these 4 tips to increase Instagram engagement and achieve social media success.
Jun 26, 2020
Looking for an SEO win during and after COVID-19? Check out these 7 SEO content wins that can help you successfully achieve your SEO keyword and content goals.
Jun 18, 2020
Google released its own COVID-19 marketing playbook to help businesses stay ahead of their audience during the pandemic. Learn more about the guide.
Jun 15, 2020
2020 brings new additions to LinkedIn audience targeting: Company Category and Company Growth Rate. Here's what these LinkedIn targeting options can do for you.
Jun 11, 2020
Evaluating your potential web partners is a critical step in a website redesign project. It's important to dive into the details and determine if website best practices are truly being utilized.
Jun 4, 2020
Your buyers are online. Your competitors are online. Now how do you illustrate the value of digital marketing to your CEO?
May 28, 2020
Have you conducted a Google Ads audit lately? We compiled a checklist to help effectively analyze your account & identify areas to improve. Learn more!
May 22, 2020
COVID-19 is teaching us that SEO optimization is more vital than ever. Learn more on how you can optimize your website!
May 13, 2020
COVID-19 has taught us to really be a support system for our social media followers, but how do we do that? What are the benefits of it when all this is over?
May 11, 2020
Businesses must adapt their SEO strategy with COVID-19 changing organic traffic. Explore how you can adapt your SEO strategy to the changes in organic traffic.
May 7, 2020
Understand developing digital marketing trends and how to respond with effective paid search strategy during the COVID-19 pandemic.
May 4, 2020
Design & Development | PPC | SEO | Strategy
We’ve been in the pandemic for over a month and companies are starting to understand the impacts. It’s important to stop, evaluate and plan for how all of this will change digital marketing.
Apr 28, 2020
PPC | SEO | Social
Content marketing, SEO, PPC, Email, Social Media... There's no shortage of things you could be doing, but how do you know what you should be doing.
Apr 22, 2020
Google Ads' Seasonality Adjustments Are Ideal For Some Of Your Businesses Seasonal Events, But It's Not For COVID-19.
Apr 20, 2020
In these uncharted waters, businesses need to rethink the kind of content they’re sending out, and Top Floor has the marketing expertise to help.
Apr 7, 2020
If you’re a company experiencing some downtime during COVID-19 could potentially be your best opportunity to make a shift in your marketing, specifically, your website.
Apr 4, 2020
When it comes to insights, as advertisers we are always left in the dark. However, Google has made our lives that much easier with their new conversion tracking.
Apr 1, 2020
Is this opt-in feature right for your business? Here are a few things to consider first.
Mar 27, 2020
Company Culture | Content | Strategy
Many clients are asking how to put forward the right message to their own customers during this heightened time. We’re here to offer some of our advice.
Mar 4, 2020
Understanding your customer’s search intent will help you curate content to meet them where they are at in any stage of their research journey.
Feb 24, 2020
Google's Cookie announcement has caused panic for some digital marketers, but there are alternative solutions we can still use.
Feb 17, 2020
Google announced that they would stop duplicating websites used in featured snippets on their SERP.
Feb 12, 2020
The migration to Drupal 9 will be crucial for your website's functionality and security. Ignoring it can cause potential issues for both your business and customers.
Feb 10, 2020
The latest Google local search algorithm update, known as "Google Possum" changes how your business appears in local search. Here's what you need to know.
Feb 5, 2020
Google has thrown a core update at us again. We’ll answer what the January 2020 core update means for your website and how to can prepare for the next one.
Jan 27, 2020
Deciding when you should upgrade to Drupal 9 boils down to the timeline, and ease of transition. Let's take a look at your Drupal upgrade options.
Jan 22, 2020
Spotify podcast ads powered by Streaming Ad Insertion provide the podcast advertising market more data-driven insights for their ads and investment.
Jan 20, 2020
PPC | Social
Google Ads stop providing support on Twitter and on Facebook, starting on January 1, this year. What does this mean for customers?
Jan 13, 2020
There’s a lot of hype in the right now about the release of Drupal 9. With any major Drupal update, there come questions about how it will affect websites.
Dec 23, 2019
Do you know how search results are categorized? Most people don't.
Nov 15, 2019
Google just released the BERT update, the biggest change in almost five years. Here is how Google BERT will affect your SEO and content.
Nov 1, 2019
Social media has completely redefined what it means to interact with friends, family, and even strangers - So why would we ever think that it's no place for a business?
Oct 28, 2019
Just like the vehicle you drive every day, your B2B digital marketing strategy needs regular maintenance too.
Oct 17, 2019
Want to learn how to improve your website? These important Google Analytics reports can tell you what’s working, and what needs improvement. Read more!
Sep 24, 2019
Your B2B website is more than just an online brochure - It’s one of the most valuable weapons in your marketing arsenal and plays a critical role in the prospect’s first impression of your business.
Sep 17, 2019
If you're thinking you can sell to your B2B customers using B2C methods, there are some big differences between the two that you should consider first.
Sep 11, 2019
Voice search is the new norm for smartphones and home devices. Discover a few simple steps for how to optimize your PPC campaigns for voice searches.
Sep 6, 2019
How do we stay in front of buyers as they go from device to device? Easy! We use those ads that "follow" people around.
Aug 29, 2019
Global search engine optimization is important, but as the number of mobile searches continue to rise, being found online locally has become just as important.
Aug 27, 2019
From a high-level, Google E-A-T is an SEO guideline based on Google’s Quality Rater Guidelines which are used by people to assign quality scores to search results.
Aug 22, 2019
We have the insight and expertise for what to do if your website isn’t ranking for a keyword, if your site is indexed but not ranking, or if your website isn’t showing up when searched online.
Aug 19, 2019
Search engine marketing can be an incredible addition to your advertising arsenal. Learn about the seven deadly sins when it comes to PPC and how to avoid them.
Aug 16, 2019
If you think customers aren't looking for a local service business on social media, think again. Learn how to capitalize on one of the biggest sources of inspiration for consumer purchases.
Aug 6, 2019
When was the last time you Googled your business? What kind of reviews did you have, and how many?
Aug 2, 2019
Reach your B2B Manufacturing audience in the right place at the right time with these 3 simple steps to better industrial content marketing.
Jul 26, 2019
Manufacturing buyer personas can illuminate who your buyers are, the situations they are faced with, and most importantly what goals your buyers are attempting to accomplish.
Jul 18, 2019
Writing the content for your new website is a big undertaking. Avoid rushed content and project delays by mapping out your timeline.
Jul 11, 2019
We talk a lot about what our Core Values are at Top Floor and how they affect the way we do our jobs. These values are the center of our work day-to-day and ultimately shape our company culture.
Financial customers are favoring convenience over loyalty. Focusing on your bank's local SEO will help get you to the top when users are searching for "Banks near me".
Jul 1, 2019
A well-written Request For Proposal clearly defines what your business needs are in detail. Maximize your responses by following this RFP layout.
Jun 20, 2019
PPC | SEO | Strategy
The number one burning question in the financial marketing industry is "How do I track my ROI?". Here are 8 metrics your institution can start with.
Jun 19, 2019
You may find yourself asking “How do I get a featured snippet?" Well, you are asking yourself the wrong question completely. Check out what you should do to earn that featured snippet.
Jun 17, 2019
Setting up a website for success in search requires early integration of web design and SEO. Here are our top SEO website design tips every brand should be paying attention to.
Jun 12, 2019
Capturing users during their research phase using informative content is a great way to get your business in front of prospects early on. Read more on how question-based search queries can help.
Jun 5, 2019
If you're a manufacturer facing the industry skills gap, it might be time to rethink your recruitment strategy. Leverage these digital marketing tactics to pursue new talent.
Jun 3, 2019
Learn the secrets of how to get clean Google Analytics data by following Marie Kondo’s example and tidy up your account by organizing and purging useless data to spark joy once again.
May 29, 2019
Reaching the right audience for your marketing campaign is crucial to generating any kind of success. Read more to get all the info on demographic targeting.
May 28, 2019
When done well, your landing page can be one of the hardest working marketing tools you have, especially for manufacturers.
May 20, 2019
Advertising with Google seems essential in the current competitive landscape but is it right for your business? Let us answer that for you and provide some insights into getting started with Google Ad
May 9, 2019
Top Floor announces the addition of three managing members to the agency’s ownership.
May 2, 2019
Is “how do I find my ideal customer?” a question you ask yourself as you run your PPC campaign? These targeting options will help you identify your perfect PPC target audience.
Your web partner will play a critical role in your website's success. Asking the right questions during your selection process can make a big difference in your investment.
Apr 29, 2019
Ad Customizers are a great way to improve key metrics like CTR and CPC. Using ad customizers in ad copy is a great way to make your ad stand out.
Mar 22, 2019
Having an accessible website is a growing concern with businesses everywhere. Here's a quick checklist to get you started with your own website compliance audit.
Feb 25, 2019
In late January, LinkedIn rolled out its newest targeting option within Campaign Manager, called Interest Targeting.
Jan 28, 2019
2019 means quick, visual, and personalized content. Video and Augmented Reality are just the cherry on top for 2019 marketing trends.
Jan 9, 2019
2019 is all about personalized marketing. This concept can be hard to navigate, but once you work out the kinks, you’ll see why it works.
Dec 20, 2018
Google Search Console’s refreshed Index Coverage Report breaks down indexation issues and errors in more detail than ever before. Here’s what to look out for.
Oct 31, 2018
In this 3 part series, I will be unveiling what businesses should be ready for as we gear up for 2019.
Oct 22, 2018
Keeping up with the ever-changing digital marketing opportunities is part of who we are at Top Floor. Part of knowing what is changing is also knowing how the PPC community views these changes
Sep 21, 2018
All too often what our clients struggle the most with for social media is what to post. I’ve put together a list for you of some ideas to get you started!
Sep 10, 2018
Recently the Milwaukee Business Journal ranked Top Floor 18th largest Milwaukee-area advertising agency. We are thrilled and honored to be apart of the list.
Sep 4, 2018
When it comes to content marketing, there are five common critical mistakes businesses are making that’s causing their B2B content strategy to fail.
Jul 27, 2018
If we’re not rooted in our Google Analytics every day, the data is overwhelming. With the small amount of time marketers have to review their analytics, here are some helpful Google Analytic reports.
Jul 25, 2018
When a marketing campaign has wrapped, your company will want to see the results of their efforts. Learn more about how to approach tracking your results.
Jul 23, 2018
Creating content is critical for your website but without a search marketing strategy how will your company get noticed? Learn where to start when implementing a search marketing campaign.
Jul 20, 2018
You can invest time laying out the logical case of why marketing is vital to your company, but there are those who still doubt it's effectiveness. Learn the upside to effective marketing efforts.
Jul 18, 2018
Creating a digital marketing strategy can be daunting if you are unsure where to begin. Learn where you should start when constructing a digital marketing strategy.
Learn how to apply your SEO knowledge to PPC campaigns to see a higher return.
Jul 6, 2018
Google is rebranding their lineup of advertising products to better align with their current capabilities. Learn how these changes will affect the way you advertise on the Google network.
Jun 7, 2018
We spend time on Social Media, but we invest time on LinkedIn. We use LinkedIn for business so why not take advantage of it?
May 24, 2018
Earlier this year, Facebook made a few changes to the way it prioritizes what types of posts show on member newsfeeds. The biggest change is the “meaningful interactions” update…
May 22, 2018
Email Marketing is something everyone assigned with marketing related tasks has heard of. It’s not always simple to understand. Where do I begin? Which marketing platform do I chose to go with?
As you have probably heard by now, the EU’s General Data Protection Regulation (GDPR) will come into force on May 25th. What's GDPR you say?
May 8, 2018
Facebook 7 years ago, was not the Facebook we have now. They’ve given social media marketers everything we could ever wish for! Here are a few of my favorite “not so secret” menu items from Facebook.
May 3, 2018
Google’s “Speed Update” for Mobile-first indexing is only a couple of months away, and page speed WILL be a ranking factor across mobile AND desktop devices.
Apr 25, 2018
Are you or your company going through a big website redesign or overhaul? In this post we talk about the do’s and don’ts of going through a big website redesign with SEO in mind.
Apr 18, 2018
What is the most effective marketing strategy? In digital marketing, using search engine marketing, social media, and content marketing are some of the most effective tools.
Apr 10, 2018
The EU’s General Data Protection Regulation (GDPR) will go into effect on May 25th of this year. We've created this "CliffsNotes" version to help you prepare for the upcoming regulation.
Feb 26, 2018
A lot is changing in 2018 for B2B marketers, be ready for the changes now with these 7 trends.
Feb 20, 2018
Last month, Google announced a major change to the way its search index will rank sites: it will go mobile-first.
For manufacturing companies, the recent influx of competitive industry players, technological advancements and marketing investments have made SEO for manufacturing companies critically important.
Jan 17, 2018
It shouldn't be surprising that Google has been experimenting with mobile-first indexing for over a year now. They have made it clear in the past that having a mobile-friendly site is something...
Jan 10, 2018
As you're planning your digital marketing strategy for 2018, there are some important questions you should be asking yourself. This blog post will break those questions down and offer some...
Dec 14, 2017
Are your website and marketing efforts working for you? We've compiled an expert roundup of eight tips to guide your digital transformation to success.
Nov 7, 2017
Finding the right candidate is tricky to say the least. Not only does the candidate need the right certifications, experience, and educational level, but on top of that you have to find someone...
Nov 1, 2017
Earlier this month, a number of Top Floor employees participated in the 19th annual Milwaukee Empty Bowls charity event at the MSOE Kern Center. Empty Bowls is an event that raises awareness for...
Oct 23, 2017
You've probably heard it over and over, that your content marketing strategy is becoming ever more crucial to your brand's success. This means that with the right content, you can achieve the...
Sep 26, 2017
The term digital marketing incorporates a whole host of marketing tactics including websites, social media, and content marketing. In Google's study of B2B marketing, they found that eight of the...
Investing in a trade show isn't cheap! In fact, it's often the most expensive item in a B2B marketing budget. First, you have the booth rental space, sponsorships to consider, booth signage...
Using any or all of the digital marketing techniques outlined here will increase your returns on your trade show investment.
Sep 22, 2017
You hear this all over marketing & advertising articles, your marketing director uses this phrase all the time, but you're not quite sure what it means or don't see the value in spending more time...
Sep 8, 2017
When it comes to design and content marketing, the "chicken and the egg" debate often comes up. In what situation is it necessary to have a solid design strategy before you can put forth any...
Aug 30, 2017
Browsers to warn users that connections are not secure if you continue to use the unencrypted HTTP protocol on your website.It should come as no surprise to anyone that the main players...
Aug 14, 2017
Why can't I edit my Facebook links anymore in ad manager? Over the past year or so Facebook noted a trend: people were creating websites that appeared to contain legitimate (often sensational) news...
Jul 27, 2017
To effectively market your company, you have to start by understanding your audience. So how do we go about doing that? Marketers start by creating a Buyer Persona, or an archetype, of your typical...
Jul 25, 2017
Failing to diversify proves to be one of the most common marketing mistakes made when it comes to content and inbound marketing. Many organizations place all of their eggs into one basket...
Jul 19, 2017
Inbound marketing involves creating useful and appropriate content, and promoting said content to potential buyers through various channels; specifically social media. While social media...
Jul 7, 2017
Every day customers are bombarded with businesses on social media fighting for their attention. The unique aspect of social media is the 2 way communication it offers, rather than...
Jun 30, 2017
There is a long running debate between digital marketing specialists about "which is better", PPC or SEO. You can find countless articles on the subject comparing and contrasting the two, weighing...
Jun 22, 2017
Before information could be accessed online, the buyer's voyage was often sales driven, with a skilled professional relaying product or service information to their prospective purchaser. Today...
Jun 19, 2017
Without the proper context, data can be used to support or refute any position. So at the end of the day, how do you know that your digital marketing efforts have been successful?
Jun 16, 2017
There is something special about the Dads in our world. They are there to lay down the law when Mom's word isn't really what you want to hear. They are there to cheer on their family in the good...
Jun 13, 2017
One of the most difficult tasks marketers and business owners alike are facing in 2017 is how to stand out in an ever-increasing amount of internet clutter, as digital advertising becomes...
Jun 6, 2017
We're featuring another webinar on our blog today - this is the first in a series of three webinars on Email Marketing. Get all of the basics with this great overview of email marketing directly...
May 31, 2017
In April, one of our developers, Tony, traveled to Baltimore for DrupalCon 2017. Tony specializes in the development of the Drupal sites we build here at Top Floor and he is always invested in...
May 25, 2017
At Top Floor, we believe that continued education is incredibly important, which is why we're always planning and expanding our webinar series. We understand that workdays are busy, and it's hard...
May 5, 2017
May 2, 2017
Do you have a responsive website? More than 50% of all searches were done on mobile devices last year. With an increasing amount of web traffic coming in from different sources, it is essential...
Apr 21, 2017
At Top Floor, we believe that continued education is incredibly important, which is why we're always planning and expanding our webinar series. We understand that work days are busy, and it's hard...
Mar 24, 2017
With the advent of digital marketing the term "In-bound" marketing has become popular in describing how "Content Marketing" works. However, there is some debate about exactly what is considered...
Mar 10, 2017
February was a busy month for our marketing team here at Top Floor. It included sponsorships at two major tradeshows in the Greater-Milwaukee area...
Jan 25, 2017
Google previously saw tabbed content as "hidden" content. The algorithms they had in place identified that hiding content (including content that was accessible and visible under tabs) was...
Jan 23, 2017
In your every day life, how many times do you think, "Oh, I'll just Google it"? Probably a lot, right? Well, you're not alone. According to the Content Marketing Institute, 93% of online...
Jan 19, 2017
One main goal of a successful website is to lead users throughout the site, informing them about the services or products it offers. If the path of the website is clearly laid out, it will be easy...
Dec 23, 2016
Content | Design & Development | Email | PPC | SEO | Social | Strategy
Happy Holidays! If you've been following along on our social channels, we've been sharing our top twelve tips for digital marketing success over the past few weeks. This blog serves as a roundup of...
Dec 20, 2016
We're inching closer to Christmas every day, and the team at Top Floor is really feeling the spirit. Involvement in the community is a very important part of our culture, and we were proud to...
Dec 16, 2016
Despite the fact that 80% of businesses recognize the benefits of greater alignment between sales and marketing, most (60%) aren't unifying their divisions - so says a new report from recruiter...
Dec 9, 2016
In successful digital strategies, content marketing and SEO are integrated efforts. While there are certainly differentiating factors in both disciplines, there is also a lot of overlap. While SEO...
Dec 2, 2016
Creating impactful meta data such as title tags and meta descriptions can be intimidating for ecommerce websites, especially if there are thousands of products in their inventory. It might seem...
Nov 23, 2016
The fourth quarter of the year is a really big deal in B2C retail circles with Black Friday, Cyber Monday and all that goes with the December Holidays. The general thought is that it is not so much...
Nov 18, 2016
A digital marketing plan is an essential tool for your business. Developing a digital marketing plan will help you identify what makes your business unique and how to get your message out to your...
Nov 11, 2016
Back in May, Google introduced an entirely new way their search ads are laid out. Rather than the traditional 25 character headline with two, 35-character description lines, we now have two...
Oct 27, 2016
For the past 18 years, the city of Milwaukee has been holding a charity event called Milwaukee Empty Bowls; an all-volunteer, non-profit organization with a goal of raising hunger awareness. All...
Oct 24, 2016
Many of us in marketing can often be frustrated with the lack of support we get from management or ownership. We are aware of how much the Internet and advances in technology are complicating...
Oct 12, 2016
Not all social channels are right for every company. Choosing them correctly is an important step in making certain you are reaching your desired audience. There are many factors you should take...
Sep 30, 2016
Putting together a marketing plan is a challenge most businesses struggle with. The key to creating a winning digital marketing plan is to start by asking the right questions. Before you can define...
Sep 23, 2016
Not surprisingly, email marketers obsess over the subject line more than any other part of an email...by far. Learn more about how to perfect the subject line of your email.
Sep 6, 2016
Dynamic Search Ads (DSAs) are text ads that function just like any-other keyword-based text ad in your account. Google will match user searches with relevant information it collects from a scan of...
Aug 31, 2016
We are all visual creatures and we can process visual information almost instantly. Imagery can be a powerful way to capture your audience, as well as differentiate your product from the...
Aug 16, 2016
Content marketing is the new digital advertising. Your target audience is tired of ads. They want something more challenging, interesting, and worthwhile. You want to present content that will make...
Aug 8, 2016
Search engine optimization has progressed exponentially in the last decade and has become a staple in marketing efforts everywhere. If you're doing in-house marketing in any capacity, you've likely...
May 20, 2016
Elevating results is more than just a tagline to us - it's what we do every day. Our latest client taking their marketing program to the next level is Arlington Plating. By leveraging principles of...
May 10, 2016
You wake up, turn the stove on, prep the batter and get ready to make some mouth-watering breakfast. The wafting aroma of newborn pancakes and fresh blueberries fills the room. You choke on your..
Apr 18, 2016
Manufacturing lags behind many industries in evolving the way it appeals to its customers. Many a manufacturing CEO is rationalizing his or her dismal digital presence by saying: "Well...