Show:

What to do When Your SEO Isn’t Working

|

We have the insight and expertise for what to do if your website isn’t ranking for a keyword, if your site is indexed but not ranking, or if your website isn’t showing up when searched online.

Read Post

GA4 and What You Need to Know

As Google brings another twist of how your analytics are going to be presented to everyone, GA4 will help continue you track the most important metrics.

Read Post

Creating Compelling Content for Manufacturing and Industrial Websites

|

Content, especially for industrial and manufacturing websites, is incredibly important. It informs users and search engines about the technical topics typically found in your industry...

Read Post

Metadata for Manufacturers: How to Write Metadata to Drive Search Results

|

Metadata for SEO is crucial in increasing your site’s online discoverability. Learn how to write metadata to increase your online manufacturer presence & drive traffic.

Read Post

Digital Marketing: An Expense or an Investment?

|

Every dollar spent on marketing is an investment in your brand and the future of your company. There are many benefits of making that investment versus a quick fix.

Read Post

Benefits of Supplementing Your In-House Team with A Digital Marketing Agency

| | |

Working with a digital marketing agency provides several benefits to your in-house marketing efforts. Get actionable items to help in your decision process.

Read Post

Expanded Text Ads are Going Away – How to Prepare

|

In July 2022, the ability to create new & edit existing expanded text ads is going away in both Google & Microsoft. Our blog can help you prepare. Learn more!

Read Post

The Risks of Ignoring the Drupal 9 Update

The migration to Drupal 9 will be crucial for your website's functionality and security. Ignoring it can cause potential issues for both your business and customers. 

Read Post

Repurposing your B2B Digital Content

| |

Repurposing B2B digital content is a crucial practice to further your expertise and trustworthiness for prospective users. Learn how to repurpose your content.

Read Post

What You Need to Know About Upgrading to Drupal 9

Deciding when you should upgrade to Drupal 9 boils down to the timeline, and ease of transition. Let's take a look at your Drupal upgrade options.

Read Post

B2B Digital Customer Experience Trends

| |

Manufacturers need to focus on their digital customer experience strategy, in order to support the needs of B2B buyers and their changing buying behavior.

Read Post

Industrial Content Marketing for Manufacturers

|

Content marketing for manufacturers can be daunting, but approaching it by each stage of the sales funnel will lead you to create content with purpose.

Read Post

B2B Advertising During a Supply Chain Crisis

|

Should you be advertising during a supply chain crisis? We offer four strategies for B2B advertising while combating supply chain issues.

Read Post

Best B2B eCommerce Platform: Drupal Commerce

|

Online merchandising has redefined commercial activities across the globe, and many manufacturing companies are turning towards eCommerce platforms to help showcase and sell their products.

Read Post

Considering eCommerce for B2B Manufacturers

|

Not sure if eCommerce is the right move for your manufacturing business? We've gathered some information to help you decide.

Read Post

6 Tips For Redefining Your B2B Manufacturing Strategy for 2022

|

Set up your lead generation for success by redefining your B2B manufacturing marketing strategy in 2022. Use these 6 tips to build your digital marketing strategy.

Read Post

Planning Your B2B Digital Marketing Budget in 2022

Are you planning your marketing strategy for 2022? Here's how to create a strategy around your B2B digital marketing budget through an analysis of your goals.

Read Post

SEO for Manufacturing Companies: 5 Important Reasons to Stay Focused

For manufacturing companies, the recent influx of competitive industry players, technological advancements and marketing investments have made SEO for manufacturing companies critically important.

Read Post

Diversity, Equity, and Inclusion Within Marketing

Diversity in digital marketing has never been more important within today's social climate. Having an inclusive marketing approach can make all the difference.

Read Post

5 Challenges In Digital Marketing For Manufacturers

| | |

Many manufacturing businesses face a variety of challenges when it comes to marketing. We'll address the current 5 marketing challenges for manufacturers in 2021 and beyond.

Read Post

5 PPC Trend Predictions for 2022

|

With 2021 ending soon, now is the time to learn more about PPC trend predictions for 2022.

Read Post

5 New Ways to Adapt to Google’s Latest Web Page Title Update

|

Google will start to replace some title links, also known as title tags, page titles, or SEO titles, that appear in their search results. Learn how to take control of yours.

Read Post

Google Plans to Do Away with Expanded Text Ads

Google Ads' new updates announced the elimination of expanded text ads. Responsive Search Ads will be the only form of ad creation moving forward. Learn more.

Read Post

Top 5 Tips for Building Employee Engagement with Remote Workers

We have 5 tips to get your remote workers engaged in your company and how Top Floor is putting them into action.

Read Post

Creating the Best Content for Category Pages

Have you ever wondered if you have enough content on your category pages? Learn more about the requirements that Google has laid out for you today!

Read Post

Co-worker Connection In a Remote Environment: The (Virtual) Water Cooler

Nearly two years after the start of the Pandemic, ‘Work from Home’ is the new norm for many. See how Top Floor helps encourage employee connection in a virtual world.

Read Post

Google Search Console Insights: The Future of Content Marketing

|

Learn more about how we are using Google search console insights beta testing to our advantage in our content marketing initiatives.

Read Post

Google’s Mobile-First Indexing: Best Practices & the Latest Update

Keep up-to-date with the latest Mobile-First Indexing update from Google and learn how to optimize your site for Mobile.

Read Post

‘About This Result’ expanded within Google SERP

The Google SERP expands their 'About This Result' with further keyword search result information with much more as well. Learn more about the added features today!

Read Post

How Important Is Your H1 Header Tag for SEO?

A lot has changed for the H1 header tag for SEO. Google has new recommendations for SEOs about how important they are & how we should write them.

Read Post

Should I Delete Old Content from My Website?

| |

If you are a content marketer facing the decision to delete old content from your website, or if deleting pages is bad for SEO, this is your guide.

Read Post

Top B.L.U.E. Committee

Top B.L.U.E. is an employee-driven committee that puts together fun company events and informational surveys to ensure we are always improving.

Read Post

Increase Your Click-Through Rate With Ad Extensions

Google Ad Extensions are an expansion of your search ad text that can feature additional information to get people to click on your ad. See how they work.

Read Post

How To Optimize Video For SEO: 5 Best Practices

|

Video marketing is here to stay, and knowing how to optimize video for SEO is crucial for your content to show up in relevant search results.

Read Post

Fixing Your Core Web Vitals

|

Another Google Page Experience update has arrived. Don't fall behind the competition! Learn about some tips you can use to improve your ranking.

Read Post

Google Ads Recommendations: Are They Good?

|

The Google Ads recommendation page is a great resource to see what Google thinks of your ads. Learn about how these can be a hit or miss for your ads.

Read Post

Google Search Console Update: 2021 Custom Regex and Comparison Improvements

Google Search Console is designed to improve the way marketers analyze data. Read more on their recent custom regex 2021 update, and why it is important to your business.

Read Post

What’s The Scoop On Google’s Title Tag Length?

| |

There's a common misconception about title tag character limits and whether Google requires a specific title tag length. Here's what you need to know when crafting your title tags.

Read Post

Starting a New Job: Remotely

What is it like to start a new job in a fully remote environment? Here is a look into the virtual onboarding process and what it has been like working remotely.

Read Post

Google’s Upcoming Page Experience Update

|

Google's latest update includes Core Web Vitals and we're covering what these are and what you can do to prepare your website in our latest blog post.

Read Post

How COVID Has Influenced Creative Thinking in Marketing

Has COVID influenced creative thinking in marketing tactics? Learn why marketers have changed their strategies and how technology has influenced this shift.

Read Post

Why You Should Consider Good Digital Creatives Over Excessive Content

Top Floor is a creative marketing agency that will assist your website, social media, and content in attracting businesses through revamped digital creatives.

Read Post

Measuring Digital Marketing Success: Choosing The Right Metrics

| |

Without the proper context, data can be used to support or refute any position. So at the end of the day, how do you know that your digital marketing efforts have been successful?

Read Post

Flexible Website Templates: Changing the Web Design Landscape

As web design continues to evolve within B2B marketing, we’re seeing a higher demand for easy website customization.

Read Post

What to Know About the Google Core Update

It’s been a few months since the latest Google broad core algorithm update launched. Here’s what you need to know and how you can prepare for the next one.

Read Post

How the Effects of 2020 are Changing Company Culture at Top Floor

There are a variety of lessons we learned from 2020 that are now engraved into our changing company culture.

Read Post

Women Making History at Top Floor

In 2021, we celebrate that Top Floor’s management team is comprised of 100% women. We are shattering the ceiling and proving we belong in senior-level management roles.

Read Post

Google’s SMITH Algorithm Update

Google released a paper describing the SMITH algorithm, and its differences and advantages to BERT. Here's what you need to know about BERT vs SMITH algorithms.

Read Post

Privacy vs. Personalization: Advertising Without Third-Party Cookies

Google Chrome is phasing out the use of third-party cookies. Learn what impact this has on PPC advertising.

Read Post

Update within Google Tag Manager Preview Mode

Google Tag Manager preview mode recently saw an update to help its users understand the tool and get a little more out of it. Learn how to use the tool.

Read Post

Top 3 B2B Web Design Trends in 2021

Web design trends for B2B marketing are always changing so it's important to know what your audience is looking for.

Read Post

Hosting Effective One-on-One Meetings with Know Your Team

Top Floor recently adopted a tool called Know Your Team to help our managers host effective one-on-one meetings. Here are a few of our favorite features!

Read Post

Keeping a Personal Touch Virtually at Top Floor

Top Floor uses a variety of unique and fun tactics to maintain a personal touch and enhance virtual company culture.

Read Post

Google’s Page Experience 2021 Update

Google's Page Experience update launched May 2021, introducing an even greater emphasis on page experience as a ranking factor. Here's what that means.

Read Post

6 SEO Marketing Strategy Lessons Learned In 2020

|

Marketers and business owners have learned a lot about the importance of SEO this year. Read more about the biggest SEO lessons learned in 2020.

Read Post

Virtual SEO Customer Engagement: Looking Back on 2020 Initiatives

| |

Our virtual customer engagement has changed throughout 2020 and will continue to change due to the continual online adjustments taking place.

Read Post

Auditing Your Google Ads Account

A Google Ads account audit can identify opportunities for improvement to get the best performance for your investment.

Read Post

Your 2020 Guide to Virtual Holiday Employee Engagement

Looking for virtual ways to have fun with your employees this holiday season? Emily has put together virtual employee engagement ideas for you. Check it out!

Read Post

Custom Affinity and Custom Intent Combined into Custom Audiences

Google updated its audience options from custom affinity and custom intent options to combined custom audiences. Read more to learn about these changes.

Read Post

6 Things to Know Before Starting PPC for A B2B Company

A B2B paid search strategy is an effective way to generate leads & web traffic. Here are a few tips before starting your B2B PPC campaign strategy.

Read Post

Unlocking Your Site’s Internal Linking Potential

There are many SEO best practices to follow and Internal linking can be one of those best practices for you to follow. Learn how to unlock your website's potential.

Read Post

2020 PPC Trends We Didn’t Predict

2020 threw us some curveballs in digital marketing. Read about what trends we saw in pay-per-click advertising this year and what we think is sticking around.

Read Post

Is Google Using Your Meta Descriptions?

A recent study explores why Google rewrites meta descriptions. Read more to learn what this means for you and tips for writing meta descriptions.

Read Post

The Various Channels of Content Marketing

|

Digital content marketing includes much more than the blog section of a website. Varying types such as videos, podcasts, and more are covered in our blog.

Read Post

Google Image Extensions – New Beta Program

Learn how Google's new beta program for image extensions can increase the visibility and rank of your ads!

Read Post

Setting SMART Goals for your Business

Setting SMART goals for business is a great guide for both your business as a whole and to set goals for employees.

Read Post

Driving Google Traffic through Image Search

Have you wanted to grow your linking within Google image search results? Learn more about how you can grow your traffic with your Google knowledge graph.

Read Post

Self-Improvement During Challenging Times

September is self-improvement month, a time to reflect and make positive shifts in whatever areas you might need them. See how Top Floor has taken action to improve amid tough times.

Read Post

How to Use Google Ad Grants: The Guide to Successful Ad Grant Campaigns

|

Are you wondering how Google Ad Grants work? You're not alone, learn about Google Ad Grants requirements and how you can optimize your campaigns for success.

Read Post

SEO Benefits and Improved Content with Google My Business

|

Google My Business, if used properly, offers a variety of SEO benefits and can actually help you to improve content performance. Learn how and get optimizing!

Read Post

Google My Business Subscription Services: Get Google Guaranteed

Ever wonder how to get the Google Guaranteed badge? Google announced a new way to enhance your local pack listings with Google My Business subscription services.

Read Post

Google My Business Updates: Recap of New Features and How They Can Help You

Google announced 9 new features to the Google My Business listing tool to help benefit local companies. Read more about these new additions.

Read Post

3 SEO Google Algorithms that are Still Relevant in 2020

Google algorithms are consistently changing and evolving, however, the Panda, Penguin, & Florida algorithms are still relevant in 2020 for SEO purposes.

Read Post

Identify & Fix Drops in Google Rankings

Google ranking drops can affect your brand's visibility. From internal site updates to external factors, learn how to identify and fix these drops quickly!

Read Post

Planning Your Website Redesign Strategy

|

There are many factors that go into a website redesign including cost, time, functionality, business goals, and performance. Avoid a website redesign disaster with a solid plan in place.

Read Post

Integrate CallRail analytics with your Google My Business

CallRail analytics can now be used with your Google My Business. Learn more on how CallRail analytics improves the conversion rate of calls from your GMB listing.

Read Post

7 SEO Wins for Your Content During COVID-19

Looking for an SEO win during and after COVID-19? Check out these 7 SEO content wins that can help you successfully achieve your SEO keyword and content goals.

Read Post

COVID-19 Digital Marketing: An Overview of Google’s Strategy Playbook

|

Google released its own COVID-19 marketing playbook to help businesses stay ahead of their audience during the pandemic. Learn more about the guide.

Read Post

How to Evaluate a Web Company’s Abilities

|

Evaluating your potential web partners is a critical step in a website redesign project. It's important to dive into the details and determine if website best practices are truly being utilized.

Read Post

How to Pitch Your Digital Marketing Strategy to Your Boss

Your buyers are online. Your competitors are online. Now how do you illustrate the value of digital marketing to your CEO?

Read Post

The Complete Google Ads Audit Checklist

Have you conducted a Google Ads audit lately? We compiled a checklist to help effectively analyze your account & identify areas to improve. Learn more!

Read Post

Why SEO & Website Optimization Matters During COVID-19

|

COVID-19 is teaching us that SEO optimization is more vital than ever. Learn more on how you can optimize your website!

Read Post

Keeping Organic Traffic Amidst COVID-19

Businesses must adapt their SEO strategy with COVID-19 changing organic traffic. Explore how you can adapt your SEO strategy to the changes in organic traffic.

Read Post

Digital Marketing Trends During A Pandemic & How To Respond

Understand developing digital marketing trends and how to respond with effective paid search strategy during the COVID-19 pandemic.

Read Post

Adapting and Reacting to COVID-19

| | |

We’ve been in the pandemic for over a month and companies are starting to understand the impacts. It’s important to stop, evaluate and plan for how all of this will change digital marketing.

Read Post

Why Google Ads’ Seasonality Adjustments Aren’t For COVID-19

Google Ads' Seasonality Adjustments Are Ideal For Some Of Your Businesses Seasonal Events, But It's Not For COVID-19.

Read Post

What Type of Content Should Businesses be Writing Right Now?

In these uncharted waters, businesses need to rethink the kind of content they’re sending out, and Top Floor has the marketing expertise to help.

Read Post

During COVID-19: Is Your Website Working for You?

|

If you’re a company experiencing some downtime during COVID-19 could potentially be your best opportunity to make a shift in your marketing, specifically, your website.

Read Post

Googles New Leads & Sales: An Advertiser’s Tracking Dream

When it comes to insights, as advertisers we are always left in the dark. However, Google has made our lives that much easier with their new conversion tracking.

Read Post

Google Ads Unveils Audience Sharing

Is this opt-in feature right for your business? Here are a few things to consider first.

Read Post

Digital Marketing and COVID-19

| |

Many clients are asking how to put forward the right message to their own customers during this heightened time. We’re here to offer some of our advice.

Read Post

Curating Content for Search Intent

Understanding your customer’s search intent will help you curate content to meet them where they are at in any stage of their research journey.

Read Post

Google Plans to Drop Third-Party Cookies

|

Google's Cookie announcement has caused panic for some digital marketers, but there are alternative solutions we can still use.

Read Post

Google’s Latest Featured Snippet Change

Google announced that they would stop duplicating websites used in featured snippets on their SERP.

Read Post

Google’s Newest Local Algorithm Update: What You Need To Know

The latest Google local search algorithm update, known as "Google Possum" changes how your business appears in local search. Here's what you need to know.

Read Post

Starting off 2020 with a Google Core Update

Google has thrown a core update at us again. We’ll answer what the January 2020 core update means for your website and how to can prepare for the next one.

Read Post

Spotify Podcast Ads Now Track Impressions & More

Spotify podcast ads powered by Streaming Ad Insertion provide the podcast advertising market more data-driven insights for their ads and investment.

Read Post

How are Search Engine Results Ranked?

Do you know how search results are categorized? Most people don't.

Read Post

The Google BERT Update: What Does This Mean?

Google just released the BERT update, the biggest change in almost five years. Here is how Google BERT will affect your SEO and content.

Read Post

Is It Time to Reevaluate Your B2B Marketing Strategy?

Just like the vehicle you drive every day, your B2B digital marketing strategy needs regular maintenance too.

Read Post

The 6 Most Important Reports in Google Analytics

|

Want to learn how to improve your website? These important Google Analytics reports can tell you what’s working, and what needs improvement. Read more!

Read Post

The True Value of Your B2B Website

| |

Your B2B website is more than just an online brochure - It’s one of the most valuable weapons in your marketing arsenal and plays a critical role in the prospect’s first impression of your business.

Read Post

Is B2B the same as B2C?

If you're thinking you can sell to your B2B customers using B2C methods, there are some big differences between the two that you should consider first.

Read Post

How to Optimize Your PPC Campaigns for Voice Search

Voice search is the new norm for smartphones and home devices. Discover a few simple steps for how to optimize your PPC campaigns for voice searches.

Read Post

Leveraging Cross-Device Tracking as a B2B Business

How do we stay in front of buyers as they go from device to device? Easy! We use those ads that "follow" people around.

Read Post

Improving Your Local SEO 

Global search engine optimization is important, but as the number of mobile searches continue to rise, being found online locally has become just as important.

Read Post

Google E-A-T and Its Role in Creating a Healthy Website

| |

From a high-level, Google E-A-T is an SEO guideline based on Google’s Quality Rater Guidelines which are used by people to assign quality scores to search results.

Read Post

7 PPC (Pay-Per-Click) Mistakes to Avoid

Search engine marketing can be an incredible addition to your advertising arsenal. Learn about the seven deadly sins when it comes to PPC and how to avoid them.

Read Post

Landing Those Google Reviews

When was the last time you Googled your business? What kind of reviews did you have, and how many?

Read Post

Developing Your Manufacturing Buyer Personas

|

Manufacturing buyer personas can illuminate who your buyers are, the situations they are faced with, and most importantly what goals your buyers are attempting to accomplish.

Read Post

How Long Does It Really Take to Write Content For Your New Website?

|

Writing the content for your new website is a big undertaking. Avoid rushed content and project delays by mapping out your timeline.

Read Post

A Rising Tide Lifts All Boats

We talk a lot about what our Core Values are at Top Floor and how they affect the way we do our jobs. These values are the center of our work day-to-day and ultimately shape our company culture.

Read Post

How To Improve Your Bank’s Local SEO

Financial customers are favoring convenience over loyalty. Focusing on your bank's local SEO will help get you to the top when users are searching for "Banks near me".

Read Post

Writing a Great Website RFP

A well-written Request For Proposal clearly defines what your business needs are in detail. Maximize your responses by following this RFP layout.

Read Post

8 KPIs Your Financial Institution Should Be Using To Track Marketing Efforts

| |

The number one burning question in the financial marketing industry is "How do I track my ROI?". Here are 8 metrics your institution can start with.

Read Post

How to Score a Featured Snippet

|

You may find yourself asking “How do I get a featured snippet?" Well, you are asking yourself the wrong question completely. Check out what you should do to earn that featured snippet.

Read Post

Web Design and SEO: When, Where, and How to Bring SEO into Your Next Website Project

|

Setting up a website for success in search requires early integration of web design and SEO. Here are our top SEO website design tips every brand should be paying attention to.

Read Post

Is Your Company Ready for Question-Based Search Queries?

Capturing users during their research phase using informative content is a great way to get your business in front of prospects early on. Read more on how question-based search queries can help.

Read Post

How to Reach the Next Generation of Manufacturing Employees

| | |

If you're a manufacturer facing the industry skills gap, it might be time to rethink your recruitment strategy. Leverage these digital marketing tactics to pursue new talent.

Read Post

How to Marie Kondo Your Google Analytics

|

Learn the secrets of how to get clean Google Analytics data by following Marie Kondo’s example and tidy up your account by organizing and purging useless data to spark joy once again.

Read Post

Using Demographic Targeting to Reach the Right People

Reaching the right audience for your marketing campaign is crucial to generating any kind of success. Read more to get all the info on demographic targeting.

Read Post

Using Landing Pages to Generate Leads for Manufacturing

When done well, your landing page can be one of the hardest working marketing tools you have, especially for manufacturers.

Read Post

Is Google Ads Right for My Business?

Advertising with Google seems essential in the current competitive landscape but is it right for your business? Let us answer that for you and provide some insights into getting started with Google Ad

Read Post

Top Floor Adds Three New Owners

Top Floor announces the addition of three managing members to the agency’s ownership.

Read Post

How To Identify Your Perfect PPC Target Audience

Is “how do I find my ideal customer?” a question you ask yourself as you run your PPC campaign? These targeting options will help you identify your perfect PPC target audience.

Read Post

20 Questions to Ask Before Selecting Your Web Designer

Your web partner will play a critical role in your website's success. Asking the right questions during your selection process can make a big difference in your investment.

Read Post

Using Ad Customizers In Google Ads For Improved Performance

Ad Customizers are a great way to improve key metrics like CTR and CPC. Using ad customizers in ad copy is a great way to make your ad stand out.

Read Post

Is Your Website ADA Compliant?

Having an accessible website is a growing concern with businesses everywhere. Here's a quick checklist to get you started with your own website compliance audit.

Read Post

Digital Marketing Trends Part 3: Video and Augmented Reality

2019 means quick, visual, and personalized content. Video and Augmented Reality are just the cherry on top for 2019 marketing trends.

Read Post

2019 Digital Marketing Trends Part 2: Personalized Marketing – It’s All About Me

2019 is all about personalized marketing. This concept can be hard to navigate, but once you work out the kinks, you’ll see why it works.

Read Post

Understanding the Index Coverage Report

Google Search Console’s refreshed Index Coverage Report breaks down indexation issues and errors in more detail than ever before. Here’s what to look out for.

Read Post

2019 Digital Marketing Trends PART 1: How We’re Searching

In this 3 part series, I will be unveiling what businesses should be ready for as we gear up for 2019.

Read Post

The State of PPC in 2018

Keeping up with the ever-changing digital marketing opportunities is part of who we are at Top Floor. Part of knowing what is changing is also knowing how the PPC community views these changes

Read Post

Top Floor Ranked 18th Largest Agency in Milwaukee

Recently the Milwaukee Business Journal ranked Top Floor 18th largest Milwaukee-area advertising agency. We are thrilled and honored to be apart of the list.

Read Post

Top 5 Reasons Why Your B2B Content Strategy is Failing

|

When it comes to content marketing, there are five common critical mistakes businesses are making that’s causing their B2B content strategy to fail.

Read Post

Results & Tracking Your Marketing Efforts

|

When a marketing campaign has wrapped, your company will want to see the results of their efforts. Learn more about how to approach tracking your results.

Read Post

A Search Marketing Only Approach

Creating content is critical for your website but without a search marketing strategy how will your company get noticed? Learn where to start when implementing a search marketing campaign.

Read Post

Marketing Produces More Than Just Lead Generation

You can invest time laying out the logical case of why marketing is vital to your company, but there are those who still doubt it's effectiveness. Learn the upside to effective marketing efforts. .

Read Post

Putting Together Your Digital Strategy

Creating a digital marketing strategy can be daunting if you are unsure where to begin. Learn where you should start when constructing a digital marketing strategy.

Read Post

3 Ways To Use SEO Skills To Improve Your PPC

|

Learn how to apply your SEO knowledge to PPC campaigns to see a higher return.

Read Post

More Big Changes From Google: A Complete Advertising Product Rebrand Is Happening This Month

|

Google is rebranding its lineup of advertising products to better align with its current capabilities. Learn how these changes will affect the way you advertise on the Google network.

Read Post

Are You GDPR Compliant? Find Out What You Need to Know!

|

As you have probably heard by now, the EU’s General Data Protection Regulation (GDPR) will come into force on May 25th.  What's GDPR you say?

Read Post

Page Load Speed Will Influence Search Result Rankings Starting in July

|

Google’s “Speed Update” for Mobile-first indexing is only a couple of months away, and page speed WILL be a ranking factor across mobile AND desktop devices.

Read Post

Redesigning Your Website With SEO In Mind

|

Are you or your company going through a big website redesign or overhaul? In this post we talk about the do’s and don’ts of going through a big website redesign with SEO in mind.

Read Post

GDPR. What’s that?

|

The EU’s General Data Protection Regulation (GDPR) will go into effect on May 25th of this year.  We've created this "CliffsNotes" version to help you prepare for the upcoming regulation.

Read Post

7 Marketing Trends for 2018 That B2B Marketers Need To Understand

A lot is changing in 2018 for B2B marketers, be ready for the changes now with these 7 trends.

Read Post

Google is Shifting to a Mobile-First Index. Is Your Business Ready?

|

Last month, Google announced a major change to the way its search index will rank sites: it will go mobile-first.

Read Post

It’s a Mobile World: Preparing for Google’s Mobile-first Indexing

|

It shouldn't be surprising that Google has been experimenting with mobile-first indexing for over a year now.  They have made it clear in the past that having a mobile-friendly site is something...

Read Post

The 5 Most Important Questions to Ask About Your Digital Marketing Strategy in 2018

As you're planning your digital marketing strategy for 2018, there are some important questions you should be asking yourself. This blog post will break those questions down and offer some...

Read Post

8 Ways to Ensure Business Success Through Strong Digital Presence

Are your website and marketing efforts working for you? We've compiled an expert roundup of eight tips to guide your digital transformation to success.

Read Post

Taking Recruitment to the Next Level

Finding the right candidate is tricky to say the least. Not only does the candidate need the right certifications, experience, and educational level, but on top of that you have to find someone...

Read Post

3 Content Strategies to Put Your Desired Audience Within Reach

You've probably heard it over and over, that your content marketing strategy is becoming ever more crucial to your brand's success. This means that with the right content, you can achieve the...

Read Post

Digital Marketing and Trade Shows: A Guide for Success

The term digital marketing incorporates a whole host of marketing tactics including websites, social media, and content marketing. In Google's study of B2B marketing, they found that eight of the...

Read Post

Trade Shows: What You Need to Know

Investing in a trade show isn't cheap! In fact, it's often the most expensive item in a B2B marketing budget. First, you have the booth rental space, sponsorships to consider, booth signage...

Read Post

Be the Shiny Red Apple of Google Search with SEO

You hear this all over marketing & advertising articles, your marketing director uses this phrase all the time, but you're not quite sure what it means or don't see the value in spending more time...

Read Post

How to Strategize your Design and Content Marketing

|

When it comes to design and content marketing, the "chicken and the egg" debate often comes up. In what situation is it necessary to have a solid design strategy before you can put forth any...

Read Post

HTTPS Now Essential

Browsers to warn users that connections are not secure if you continue to use the unencrypted HTTP protocol on your website.It should come as no surprise to anyone that the main players...

Read Post

Ask These Five Questions to Create Killer Buyer Personas

To effectively market your company, you have to start by understanding your audience. So how do we go about doing that? Marketers start by creating a Buyer Persona, or an archetype, of your typical...

Read Post

The Many Faces of Content Marketing

Failing to diversify proves to be one of the most common marketing mistakes made when it comes to content and inbound marketing. Many organizations place all of their eggs into one basket...

Read Post

PPC & SEO: Friends or Foes?

|

There is a long running debate between digital marketing specialists about "which is better", PPC or SEO. You can find countless articles on the subject comparing and contrasting the two, weighing...

Read Post

Perfectly Curating the B2B “Buyers Voyage” Through Content Marketing & SEO

|

Before information could be accessed online, the buyer's voyage was often sales driven, with a skilled professional relaying product or service information to their prospective purchaser. Today...

Read Post

Everything I Know About Digital Marketing I Learned from my Dad

There is something special about the Dads in our world. They are there to lay down the law when Mom's word isn't really what you want to hear. They are there to cheer on their family in the good...

Read Post

Content Marketing in 2017: The Challenge of Standing Out

One of the most difficult tasks marketers and business owners alike are facing in 2017 is how to stand out in an ever-increasing amount of internet clutter, as digital advertising becomes...

Read Post

Webinar Highlight: Paid Search 101

At Top Floor, we believe that continued education is incredibly important, which is why we're always planning and expanding our webinar series. We understand that workdays are busy, and it's hard...

Read Post

Webinar Highlight: Website Planning: Defining Your Goals & Needs

At Top Floor, we believe that continued education is incredibly important, which is why we're always planning and expanding our webinar series. We understand that workdays are busy, and it's hard...

Read Post