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How to Use Account-Based Marketing in Your Trade Show Event Strategy

Account-based event marketing is not an easy process, but it helps to focus your efforts on high-value accounts and achieve more conversions.

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Digital Marketing and Trade Shows: A Guide for Success

When it comes to trade shows, creating a well-rounded digital strategy can significantly enhance your effectiveness and presence. Let's dive into some best practices.

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6 Trade Show Strategies for Success

Trade shows are a very important part of business and can be ideal venues to connect with potential customers. Learn how to maximize your trade show strategy.

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The 6 Most Important Reports in GA4

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Want to learn how to improve your website? These important GA4 reports can tell you what’s working, and what needs improvement. Read more!

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5 Weaknesses of ChatGPT for B2B Industrial Companies

There is a lot of buzz around ChatGPT. Here are some of the limitations of ChatGPT, and what B2B and industrial marketers should keep in mind when exploring it.

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Recruitment Marketing for Manufacturers

Combatting the skills gap is getting more challenging by the year. Leverage recruitment marketing to reach the next generation of manufacturers.

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YouTube Ads Changes: Keyword Targeting to be Removed For Certain Campaigns in 2023

Everything you need to know about Google Ads removing content targeting for conversion video campaigns & what you can do about it. Don't lose your conversions!

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5 Strategies for B2B Digital Marketing During Recession

Digital marketing during a recession sounds like a tough sell, but is really an opportunity to get ahead. Here are some tips for B2B marketing during a recession.

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Google Updates Data Studio To Looker Studio: Unifying Their Business Intelligence Product Line

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Google has renamed the data report platform Data Studio, to Looker Studio. Learn more about Looker vs. Data Studio , why the sudden change, and why you should care.

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Marketing Strategy for Manufacturers: How to Find Customers Online

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If you are wondering how to find customers online for your manufacturing company this article is for you. Top Floor has put together 5 tips to help.

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How to Allocate B2B Digital Marketing Budget

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Are you planning your upcoming marketing strategy? Here's how to create a strategy around your B2B digital marketing budget through an analysis of your goals.

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Solving 5 Challenges In Digital Marketing For Manufacturers

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We've named the top 5 digital marketing challenges for manufacturers and how to address them.

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What is Data-Driven Attribution?

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Learn what data-driven attribution conversion tracking is & how it might affect your reporting. Top Floor will answer any questions you have.

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How to Prove the Effectiveness of Digital Marketing

Before you head into next year's planning, learn how to prove your digital marketing ROI. In this blog, we begin looking at how to set yourself up for success.

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How to Determine PPC Budgets

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Setting a PPC budget that makes sense for your business goals and matches the competitiveness of the ad space is a fine balance.

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Proving ROI of PPC

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Proving ROI for pay-per-click advertising can be easy if you lay the right foundation. We explain the ROI calculation for PPC as well as identify common issues.

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eBook Feature: Paid Search for Industrial Marketers

Paid search can be a game-changing piece of the digital marketing puzzle for industrial companies. Get started with this free eBook.

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How to Pitch Your Digital Marketing Strategy to Your Boss

Your buyers are online. Your competitors are online. Now how do you illustrate the value of digital marketing to your CEO?

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How Industrial Buyer Personas Can Enhance Your PPC Strategy and Increase ROI

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Developing a B2B buyer persona can help industrial organizations create a successful PPC strategy. Learn how creating an actionable buyer persona can drive leads.

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What To Do Now That Google Has Ended Expanded Text Ad Creation

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With Google shifting its focus to expanded text ads sunsetting, it is essential to stay on top of the change and adapt to Google's push for Responsive Search Ads.

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GSC Data: 46% of Clicks Go To Hidden Keywords

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A new Ahrefs case study revealed that 46% of GSC clicks result in hidden keywords. Learn how this impacts your SEO strategy.

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5 Common Google Analytic 4 (GA4) Setup Mistakes

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Struggling with your GA4 setup? Here are 5 important tips to remember to make sure you are setting up your GA4 account with the fullest and most accurate data.

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How to Analyze Your SEO Competition

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Exploring your SEO competition helps you understand the online marketplace, build your SEO and content strategy, and dive into your competition in new ways.

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NEW YouTube Search Insights: Learn How Your B2B Customers Are Searching

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YouTube recently launched a new search insight tool that allows you to see search terms used to find your content. Read more to learn how to utilize these insights.

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eBook Feature: SEO for Industrial Marketers

SEO for industrial companies is a key piece of the digital marketing puzzle. This eBook breaks down everything you need to know.

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Digital Marketing Privacy Updates for B2B

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Policy updates, such as the privacy iOS update & Google's privacy updates, are going to make B2B digital marketing a bit more difficult. Learn how to prepare with this Top Floor blog!

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How to Align Your SEO to the B2B Customer Journey

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It is critical to align your B2B SEO Strategy with the B2B customer journey. Learn how to create a path to lead prospects to your products and services.

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What to do When Your SEO Isn’t Working

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We have the insight and expertise for what to do if your website isn’t ranking for a keyword, if your site is indexed but not ranking, or if your website isn’t showing up when searched online.

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GA4 and What You Need to Know

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As Google brings another twist of how your analytics are going to be presented to everyone, GA4 will help continue you track the most important metrics.

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Creating Compelling Content for Manufacturing and Industrial Websites

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Content, especially for industrial and manufacturing websites, is incredibly important. Create a gap between you and your competitors with these tips.

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Metadata for Manufacturers: How to Write Metadata to Drive Search Results

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Metadata for SEO is crucial in increasing your site’s online discoverability. Learn how to write metadata to increase your online manufacturer presence & drive traffic.

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Digital Marketing: An Expense or an Investment?

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Every dollar spent on marketing is an investment in your brand and the future of your company. There are many benefits of making that investment versus a quick fix.

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Benefits of Supplementing Your In-House Team with A Digital Marketing Agency

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Working with a digital marketing agency provides several benefits to your in-house marketing efforts. Get actionable items to help in your decision process.

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Expanded Text Ads are Going Away – How to Prepare

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In July 2022, the ability to create new & edit existing expanded text ads is going away in both Google & Microsoft. Our blog can help you prepare. Learn more!

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The Risks of Ignoring the Drupal 9 Update

The migration to Drupal 9 will be crucial for your website's functionality and security. Ignoring it can cause potential issues for both your business and customers. 

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Repurposing Your B2B Digital Content

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Repurposing B2B digital content is a crucial practice to further your expertise and trustworthiness for prospective users. Learn how to repurpose your content.

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What You Need to Know About Upgrading to Drupal 9

Deciding when you should upgrade to Drupal 9 boils down to the timeline, and ease of transition. Let's take a look at your Drupal upgrade options.

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B2B Digital Customer Experience Trends

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Manufacturers need to focus on their digital customer experience strategy, in order to support the needs of B2B buyers and their changing buying behavior.

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Industrial Content Marketing for Manufacturers

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Content marketing for manufacturers can be daunting, but approaching it by each stage of the sales funnel will lead you to create content with purpose.

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B2B Advertising During a Supply Chain Crisis

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Should you be advertising during a supply chain crisis? We offer four strategies for B2B advertising while combating supply chain issues.

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Best B2B eCommerce Platform: Drupal Commerce

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Online merchandising has redefined commercial activities across the globe, and many manufacturing companies are turning towards eCommerce platforms to help showcase and sell their products.

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Considering eCommerce for B2B Manufacturers

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Not sure if eCommerce is the right move for your manufacturing business? We've gathered some information to help you decide.

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6 Tips For Redefining Your B2B Manufacturing Strategy

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Set up your lead generation for success by redefining your B2B manufacturing marketing strategy. Use these 6 tips to build your digital marketing strategy.

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SEO for Manufacturing Companies: 5 Important Reasons to Stay Focused

For manufacturing companies, the recent influx of competitive industry players, technological advancements and marketing investments have made SEO for manufacturing companies critically important.

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Diversity, Equity, and Inclusion Within Marketing

Diversity in digital marketing has never been more important within today's social climate. Having an inclusive marketing approach can make all the difference.

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5 PPC Trend Predictions for 2022

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With 2021 ending soon, now is the time to learn more about PPC trend predictions for 2022.

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5 New Ways to Adapt to Google’s Latest Web Page Title Update

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Google will start to replace some title links, also known as title tags, page titles, or SEO titles, that appear in their search results. Learn how to take control of yours.

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Google Plans to Do Away with Expanded Text Ads

Google Ads' new updates announced the elimination of expanded text ads. Responsive Search Ads will be the only form of ad creation moving forward. Learn more.

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Top 5 Tips for Building Employee Engagement with Remote Workers

We have 5 tips to get your remote workers engaged in your company and how Top Floor is putting them into action.

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Creating the Best Content for Category Pages

Have you ever wondered if you have enough content on your category pages? Learn more about the requirements that Google has laid out for you today!

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Co-worker Connection In a Remote Environment: The (Virtual) Water Cooler

Nearly two years after the start of the Pandemic, ‘Work from Home’ is the new norm for many. See how Top Floor helps encourage employee connection in a virtual world.

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Google Search Console Insights: The Future of Content Marketing

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Learn more about how we are using Google search console insights beta testing to our advantage in our content marketing initiatives.

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Google’s Mobile-First Indexing: Best Practices & the Latest Update

Keep up-to-date with the latest Mobile-First Indexing update from Google and learn how to optimize your site for Mobile.

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‘About This Result’ expanded within Google SERP

The Google SERP expands their 'About This Result' with further keyword search result information with much more as well. Learn more about the added features today!

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How Important Is Your H1 Header Tag for SEO?

A lot has changed for the H1 header tag for SEO. Google has new recommendations for SEOs about how important they are & how we should write them.

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Should I Delete Old Content from My Website?

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If you are a content marketer facing the decision to delete old content from your website, or if deleting pages is bad for SEO, this is your guide.

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Top B.L.U.E. Committee

Top B.L.U.E. is an employee-driven committee that puts together fun company events and informational surveys to ensure we are always improving.

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Increase Your Click-Through Rate With Ad Extensions

Google Ad Extensions are an expansion of your search ad text that can feature additional information to get people to click on your ad. See how they work.

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How To Optimize Video For SEO: 5 Best Practices

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Video marketing is here to stay, and knowing how to optimize video for SEO is crucial for your content to show up in relevant search results.

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Fixing Your Core Web Vitals

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Another Google Page Experience update has arrived. Don't fall behind the competition! Learn about some tips you can use to improve your ranking.

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Google Ads Recommendations: Are They Good?

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The Google Ads recommendation page is a great resource to see what Google thinks of your ads. Learn about how these can be a hit or miss for your ads.

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Google Search Console Update: 2021 Custom Regex and Comparison Improvements

Google Search Console is designed to improve the way marketers analyze data. Read more on their recent custom regex 2021 update, and why it is important to your business.

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What’s The Scoop On Google’s Title Tag Length?

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There's a common misconception about title tag character limits and whether Google requires a specific title tag length. Here's what you need to know when crafting your title tags.

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Starting a New Job: Remotely

What is it like to start a new job in a fully remote environment? Here is a look into the virtual onboarding process and what it has been like working remotely.

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Google’s Upcoming Page Experience Update

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Google's latest update includes Core Web Vitals and we're covering what these are and what you can do to prepare your website in our latest blog post.

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How COVID Has Influenced Creative Thinking in Marketing

Has COVID influenced creative thinking in marketing tactics? Learn why marketers have changed their strategies and how technology has influenced this shift.

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Why You Should Consider Good Digital Creatives Over Excessive Content

Top Floor is a creative marketing agency that will assist your website, social media, and content in attracting businesses through revamped digital creatives.

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Measuring Digital Marketing Success: Choosing The Right Metrics

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Without the proper context, data can be used to support or refute any position. So at the end of the day, how do you know that your digital marketing efforts have been successful?

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Flexible Website Templates: Changing the Web Design Landscape

As web design continues to evolve within B2B marketing, we’re seeing a higher demand for easy website customization.

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What to Know About the Google Core Update

It’s been a few months since the latest Google broad core algorithm update launched. Here’s what you need to know and how you can prepare for the next one.

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How the Effects of 2020 are Changing Company Culture at Top Floor

There are a variety of lessons we learned from 2020 that are now engraved into our changing company culture.

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Women Making History at Top Floor

In 2021, we celebrate that Top Floor’s management team is comprised of 100% women. We are shattering the ceiling and proving we belong in senior-level management roles.

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Google’s SMITH Algorithm Update

Google released a paper describing the SMITH algorithm, and its differences and advantages to BERT. Here's what you need to know about BERT vs SMITH algorithms.

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Privacy vs. Personalization: Advertising Without Third-Party Cookies

Google Chrome is phasing out the use of third-party cookies. Learn what impact this has on PPC advertising.

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Update within Google Tag Manager Preview Mode

Google Tag Manager preview mode recently saw an update to help its users understand the tool and get a little more out of it. Learn how to use the tool.

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Top 3 B2B Web Design Trends in 2021

Web design trends for B2B marketing are always changing so it's important to know what your audience is looking for.

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Hosting Effective One-on-One Meetings with Know Your Team

Top Floor recently adopted a tool called Know Your Team to help our managers host effective one-on-one meetings. Here are a few of our favorite features!

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Keeping a Personal Touch Virtually at Top Floor

Top Floor uses a variety of unique and fun tactics to maintain a personal touch and enhance virtual company culture.

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Google’s Page Experience 2021 Update

Google's Page Experience update launched May 2021, introducing an even greater emphasis on page experience as a ranking factor. Here's what that means.

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6 SEO Marketing Strategy Lessons Learned In 2020

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Marketers and business owners have learned a lot about the importance of SEO this year. Read more about the biggest SEO lessons learned in 2020.

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Virtual SEO Customer Engagement: Looking Back on 2020 Initiatives

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Our virtual customer engagement has changed throughout 2020 and will continue to change due to the continual online adjustments taking place.

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Auditing Your Google Ads Account

A Google Ads account audit can identify opportunities for improvement to get the best performance for your investment.

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Your 2020 Guide to Virtual Holiday Employee Engagement

Looking for virtual ways to have fun with your employees this holiday season? Emily has put together virtual employee engagement ideas for you. Check it out!

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Custom Affinity and Custom Intent Combined into Custom Audiences

Google updated its audience options from custom affinity and custom intent options to combined custom audiences. Read more to learn about these changes.

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6 Things to Know Before Starting PPC for A B2B Company

A B2B paid search strategy is an effective way to generate leads & web traffic. Here are a few tips before starting your B2B PPC campaign strategy.

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Unlocking Your Site’s Internal Linking Potential

There are many SEO best practices to follow and Internal linking can be one of those best practices for you to follow. Learn how to unlock your website's potential.

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2020 PPC Trends We Didn’t Predict

2020 threw us some curveballs in digital marketing. Read about what trends we saw in pay-per-click advertising this year and what we think is sticking around.

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Is Google Using Your Meta Descriptions?

A recent study explores why Google rewrites meta descriptions. Read more to learn what this means for you and tips for writing meta descriptions.

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The Various Channels of Content Marketing

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Digital content marketing includes much more than the blog section of a website. Varying types such as videos, podcasts, and more are covered in our blog.

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Google Image Extensions – New Beta Program

Learn how Google's new beta program for image extensions can increase the visibility and rank of your ads!

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Setting SMART Goals for your Business

Setting SMART goals for business is a great guide for both your business as a whole and to set goals for employees.

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Driving Google Traffic through Image Search

Have you wanted to grow your linking within Google image search results? Learn more about how you can grow your traffic with your Google knowledge graph.

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Self-Improvement During Challenging Times

September is self-improvement month, a time to reflect and make positive shifts in whatever areas you might need them. See how Top Floor has taken action to improve amid tough times.

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How to Use Google Ad Grants: The Guide to Successful Ad Grant Campaigns

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Are you wondering how Google Ad Grants work? You're not alone, learn about Google Ad Grants requirements and how you can optimize your campaigns for success.

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SEO Benefits and Improved Content with Google My Business

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Google My Business, if used properly, offers a variety of SEO benefits and can actually help you to improve content performance. Learn how and get optimizing!

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Google My Business Subscription Services: Get Google Guaranteed

Ever wonder how to get the Google Guaranteed badge? Google announced a new way to enhance your local pack listings with Google My Business subscription services.

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Google My Business Updates: Recap of New Features and How They Can Help You

Google announced 9 new features to the Google My Business listing tool to help benefit local companies. Read more about these new additions.

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3 SEO Google Algorithms that are Still Relevant in 2020

Google algorithms are consistently changing and evolving, however, the Panda, Penguin, & Florida algorithms are still relevant in 2020 for SEO purposes.

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Identify & Fix Drops in Google Rankings

Google ranking drops can affect your brand's visibility. From internal site updates to external factors, learn how to identify and fix these drops quickly!

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Planning Your Website Redesign Strategy

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There are many factors that go into a website redesign including cost, time, functionality, business goals, and performance. Avoid a website redesign disaster with a solid plan in place.

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Integrate CallRail analytics with your Google My Business

CallRail analytics can now be used with your Google My Business. Learn more on how CallRail analytics improves the conversion rate of calls from your GMB listing.

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7 SEO Wins for Your Content During COVID-19

Looking for an SEO win during and after COVID-19? Check out these 7 SEO content wins that can help you successfully achieve your SEO keyword and content goals.

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COVID-19 Digital Marketing: An Overview of Google’s Strategy Playbook

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Google released its own COVID-19 marketing playbook to help businesses stay ahead of their audience during the pandemic. Learn more about the guide.

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How to Evaluate a Web Company’s Abilities

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Evaluating your potential web partners is a critical step in a website redesign project. It's important to dive into the details and determine if website best practices are truly being utilized.

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The Complete Google Ads Audit Checklist

Have you conducted a Google Ads audit lately? We compiled a checklist to help effectively analyze your account & identify areas to improve. Learn more!

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Why SEO & Website Optimization Matters During COVID-19

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COVID-19 is teaching us that SEO optimization is more vital than ever. Learn more on how you can optimize your website!

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Keeping Organic Traffic Amidst COVID-19

Businesses must adapt their SEO strategy with COVID-19 changing organic traffic. Explore how you can adapt your SEO strategy to the changes in organic traffic.

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Digital Marketing Trends During A Pandemic & How To Respond

Understand developing digital marketing trends and how to respond with effective paid search strategy during the COVID-19 pandemic.

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Adapting and Reacting to COVID-19

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We’ve been in the pandemic for over a month and companies are starting to understand the impacts. It’s important to stop, evaluate and plan for how all of this will change digital marketing.

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Why Google Ads’ Seasonality Adjustments Aren’t For COVID-19

Google Ads' Seasonality Adjustments Are Ideal For Some Of Your Businesses Seasonal Events, But It's Not For COVID-19.

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What Type of Content Should Businesses be Writing Right Now?

In these uncharted waters, businesses need to rethink the kind of content they’re sending out, and Top Floor has the marketing expertise to help.

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During COVID-19: Is Your Website Working for You?

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If you’re a company experiencing some downtime during COVID-19 could potentially be your best opportunity to make a shift in your marketing, specifically, your website.

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Googles New Leads & Sales: An Advertiser’s Tracking Dream

When it comes to insights, as advertisers we are always left in the dark. However, Google has made our lives that much easier with their new conversion tracking.

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Google Ads Unveils Audience Sharing

Is this opt-in feature right for your business? Here are a few things to consider first.

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Digital Marketing and COVID-19

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Many clients are asking how to put forward the right message to their own customers during this heightened time. We’re here to offer some of our advice.

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Curating Content for Search Intent

Understanding your customer’s search intent will help you curate content to meet them where they are at in any stage of their research journey.

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Google Plans to Drop Third-Party Cookies

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Google's Cookie announcement has caused panic for some digital marketers, but there are alternative solutions we can still use.

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Google’s Latest Featured Snippet Change

Google announced that they would stop duplicating websites used in featured snippets on their SERP.

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Google’s Newest Local Algorithm Update: What You Need To Know

The latest Google local search algorithm update, known as "Google Possum" changes how your business appears in local search. Here's what you need to know.

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Starting off 2020 with a Google Core Update

Google has thrown a core update at us again. We’ll answer what the January 2020 core update means for your website and how to can prepare for the next one.

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Spotify Podcast Ads Now Track Impressions & More

Spotify podcast ads powered by Streaming Ad Insertion provide the podcast advertising market more data-driven insights for their ads and investment.

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How are Search Engine Results Ranked?

Do you know how search results are categorized? Most people don't.

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The Google BERT Update: What Does This Mean?

Google just released the BERT update, the biggest change in almost five years. Here is how Google BERT will affect your SEO and content.

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Is It Time to Reevaluate Your B2B Marketing Strategy?

Just like the vehicle you drive every day, your B2B digital marketing strategy needs regular maintenance too.

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The True Value of Your B2B Website

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Your B2B website is more than just an online brochure - It’s one of the most valuable weapons in your marketing arsenal and plays a critical role in the prospect’s first impression of your business.

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Is B2B the same as B2C?

If you're thinking you can sell to your B2B customers using B2C methods, there are some big differences between the two that you should consider first.

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How to Optimize Your PPC Campaigns for Voice Search

Voice search is the new norm for smartphones and home devices. Discover a few simple steps for how to optimize your PPC campaigns for voice searches.

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Leveraging Cross-Device Tracking as a B2B Business

How do we stay in front of buyers as they go from device to device? Easy! We use those ads that "follow" people around.

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Improving Your Local SEO 

Global search engine optimization is important, but as the number of mobile searches continue to rise, being found online locally has become just as important.

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Google E-A-T and Its Role in Creating a Healthy Website

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From a high-level, Google E-A-T is an SEO guideline based on Google’s Quality Rater Guidelines which are used by people to assign quality scores to search results.

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7 PPC (Pay-Per-Click) Mistakes to Avoid

Search engine marketing can be an incredible addition to your advertising arsenal. Learn about the seven deadly sins when it comes to PPC and how to avoid them.

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Landing Those Google Reviews

When was the last time you Googled your business? What kind of reviews did you have, and how many?

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Developing Your Manufacturing Buyer Personas

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Manufacturing buyer personas can illuminate who your buyers are, the situations they are faced with, and most importantly what goals your buyers are attempting to accomplish.

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How Long Does It Really Take to Write Content For Your New Website?

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Writing the content for your new website is a big undertaking. Avoid rushed content and project delays by mapping out your timeline.

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A Rising Tide Lifts All Boats

We talk a lot about what our Core Values are at Top Floor and how they affect the way we do our jobs. These values are the center of our work day-to-day and ultimately shape our company culture.

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Writing a Great Website RFP

A well-written Request For Proposal clearly defines what your business needs are in detail. Maximize your responses by following this RFP layout.

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How to Score a Featured Snippet

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You may find yourself asking “How do I get a featured snippet?" Well, you are asking yourself the wrong question completely. Check out what you should do to earn that featured snippet.

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Web Design and SEO: When, Where, and How to Bring SEO into Your Next Website Project

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Setting up a website for success in search requires early integration of web design and SEO. Here are our top SEO website design tips every brand should be paying attention to.

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Is Your Company Ready for Question-Based Search Queries?

Capturing users during their research phase using informative content is a great way to get your business in front of prospects early on. Read more on how question-based search queries can help.

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How to Reach the Next Generation of Manufacturing Employees

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If you're a manufacturer facing the industry skills gap, it might be time to rethink your recruitment strategy. Leverage these digital marketing tactics to pursue new talent.

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How to Marie Kondo Your Google Analytics

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Learn the secrets of how to get clean Google Analytics data by following Marie Kondo’s example and tidy up your account by organizing and purging useless data to spark joy once again.

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Using Demographic Targeting to Reach the Right People

Reaching the right audience for your marketing campaign is crucial to generating any kind of success. Read more to get all the info on demographic targeting.

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Using Landing Pages to Generate Leads for Manufacturing

When done well, your landing page can be one of the hardest working marketing tools you have, especially for manufacturers.

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Is Google Ads Right for My Business?

Advertising with Google seems essential in the current competitive landscape but is it right for your business? Let us answer that for you and provide some insights into getting started with Google Ad

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Top Floor Adds Three New Owners

Top Floor announces the addition of three managing members to the agency’s ownership.

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How To Identify Your Perfect PPC Target Audience

Is “how do I find my ideal customer?” a question you ask yourself as you run your PPC campaign? These targeting options will help you identify your perfect PPC target audience.

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20 Questions to Ask Before Selecting Your Web Designer

Your web partner will play a critical role in your website's success. Asking the right questions during your selection process can make a big difference in your investment.

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Using Ad Customizers In Google Ads For Improved Performance

Ad Customizers are a great way to improve key metrics like CTR and CPC. Using ad customizers in ad copy is a great way to make your ad stand out.

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Is Your Website ADA Compliant?

Having an accessible website is a growing concern with businesses everywhere. Here's a quick checklist to get you started with your own website compliance audit.

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Digital Marketing Trends Part 3: Video and Augmented Reality

2019 means quick, visual, and personalized content. Video and Augmented Reality are just the cherry on top for 2019 marketing trends.

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2019 Digital Marketing Trends Part 2: Personalized Marketing – It’s All About Me

2019 is all about personalized marketing. This concept can be hard to navigate, but once you work out the kinks, you’ll see why it works.

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Understanding the Index Coverage Report

Google Search Console’s refreshed Index Coverage Report breaks down indexation issues and errors in more detail than ever before. Here’s what to look out for.

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2019 Digital Marketing Trends PART 1: How We’re Searching

In this 3 part series, I will be unveiling what businesses should be ready for as we gear up for 2019.

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The State of PPC in 2018

Keeping up with the ever-changing digital marketing opportunities is part of who we are at Top Floor. Part of knowing what is changing is also knowing how the PPC community views these changes

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Top Floor Ranked 18th Largest Agency in Milwaukee

Recently the Milwaukee Business Journal ranked Top Floor 18th largest Milwaukee-area advertising agency. We are thrilled and honored to be apart of the list.

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Top 5 Reasons Why Your B2B Content Strategy is Failing

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When it comes to content marketing, there are five common critical mistakes businesses are making that’s causing their B2B content strategy to fail.

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Results & Tracking Your Marketing Efforts

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When a marketing campaign has wrapped, your company will want to see the results of their efforts. Learn more about how to approach tracking your results.

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A Search Marketing Only Approach

Creating content is critical for your website but without a search marketing strategy how will your company get noticed? Learn where to start when implementing a search marketing campaign.

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Marketing Produces More Than Just Lead Generation

You can invest time laying out the logical case of why marketing is vital to your company, but there are those who still doubt it's effectiveness. Learn the upside to effective marketing efforts. .

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Putting Together Your Digital Strategy

Creating a digital marketing strategy can be daunting if you are unsure where to begin. Learn where you should start when constructing a digital marketing strategy.

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3 Ways To Use SEO Skills To Improve Your PPC

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Learn how to apply your SEO knowledge to PPC campaigns to see a higher return.

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More Big Changes From Google: A Complete Advertising Product Rebrand Is Happening This Month

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Google is rebranding its lineup of advertising products to better align with its current capabilities. Learn how these changes will affect the way you advertise on the Google network.

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Are You GDPR Compliant? Find Out What You Need to Know!

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As you have probably heard by now, the EU’s General Data Protection Regulation (GDPR) will come into force on May 25th.  What's GDPR you say?

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Page Load Speed Will Influence Search Result Rankings Starting in July

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Google’s “Speed Update” for Mobile-first indexing is only a couple of months away, and page speed WILL be a ranking factor across mobile AND desktop devices.

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Redesigning Your Website With SEO In Mind

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Are you or your company going through a big website redesign or overhaul? In this post we talk about the do’s and don’ts of going through a big website redesign with SEO in mind.

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GDPR. What’s that?

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The EU’s General Data Protection Regulation (GDPR) will go into effect on May 25th of this year.  We've created this "CliffsNotes" version to help you prepare for the upcoming regulation.

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7 Marketing Trends for 2018 That B2B Marketers Need To Understand

A lot is changing in 2018 for B2B marketers, be ready for the changes now with these 7 trends.

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Google is Shifting to a Mobile-First Index. Is Your Business Ready?

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Last month, Google announced a major change to the way its search index will rank sites: it will go mobile-first.

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It’s a Mobile World: Preparing for Google’s Mobile-first Indexing

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It shouldn't be surprising that Google has been experimenting with mobile-first indexing for over a year now.  They have made it clear in the past that having a mobile-friendly site is something...

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The 5 Most Important Questions to Ask About Your Digital Marketing Strategy in 2018

As you're planning your digital marketing strategy for 2018, there are some important questions you should be asking yourself. This blog post will break those questions down and offer some...

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