Integrated Digital Marketing

Our Approach

With today’s ever-changing digital landscape, business success can often depend on what you don’t do just as much as what you do in terms of marketing your company online. We practice a holistic, integrated approach when it comes to defining and executing on a digital marketing strategy. We leverage our team’s expertise across departments (marketers, designers and developers) to apply a diverse mix of strategic and tactical marketing solutions to connect target audiences with the right message, through the right channel, at the right time.

• Discovery Workshop
• Industry & Competitor Research
• Strategy Development
• 12-Month Marketing Calendar Creation
• Marketing Channel Setup
• Marketing Campaign Execution
• Monthly Collaborative Strategy Meetings
• Measure & Refine

Discovery

No one knows your industry, customers and competitors better than you do. In order for us to execute a successful digital marketing campaign, we need to extract as much knowledge as possible. We do so with a targeted questionnaire, industry research and a collaborative strategy meeting.

Our goal is to get a comprehensive understanding of your business objectives. In order to do that, we need to take a deep dive not only into your internal businesses processes, but also your market’s competitive landscape. We take a cross-departmental approach with a mix of marketing specialists, designers and developers to prepare a holistic audit of your current digital footprint, your marketing channels and your website. Once we have an understanding of where you are today and where you want to be headed, we can begin to build your strategy.

Strategy Development

For an integrated digital marketing plan to be effective, it needs to start with a solid strategy. We are serious about understanding your business objectives and creating marketing strategies that will accomplish your goals. During the strategic planning stage we make decisions about how to communicate, promote and distribute your product or service to your target audience.  We will identify your most important initiatives, and provide tracking for the right metrics to keep everything on track all year long.

Campaign Execution

We believe it is not simply choosing the right keyword or writing the right ad copy that will make a campaign successful. Instead, we focus on building campaigns with clear goals tailored to individuals rather than a client’s industry. With today’s digital world filled with online advertisements, we recognize the need of a personalized approach. Simply put, we don’t makes ads, we create online brand experiences that connect with users and generate engagement.

Our Services

• SEO & PPC
• Social Media
• Content Development & Promotion
• Email Marketing
• Website Updates
• Digital Design

Continuous Improvement

There is no such thing as a perfect strategy. Even the best-laid marketing plan is going to change – probably not long after it is approved. The truth is that until you begin to execute your plan, you don’t know how well it is going to work. This is why we practice the ‘Fail Smart, Learn Fast’ method. We employ a continuous improvement process to execute, measure, analyze and optimize each component of your marketing plan, and also the plan as a whole. Doing so allows us to learn what’s working and what’s not, and to get the biggest returns on your marketing investment.